Alexandre Hohagen

Last updated
Alexandre Hohagen
Alexandre Hohagen, Brazilian Executive (Google, Facebook).jpg
Alexandre Hogagen
Born
Sao Paulo, Brazil
Alma mater University of São Paulo
Occupation(s)CEO of Nobox, investor and partner at Ampfy, Botmaker, MarketUP, investor at Busbud, Ativore Real Estate, and others. Previous V President of Google Latin America (2005-2011) and V President of Facebook Latin America & US Hispanics (2011-2015)

Alexandre Hohagen is a Brazilian executive with over 20 years of experience managing F500 companies in Latin America (Dow Chemical, HBO, UOL, Google, Facebook).

Contents

Hohagen was responsible for starting two global technology companies in Latin America and the US Hispanic markets. He started the operations of Google [1] in the region in 2005 and then Facebook [2] in 2011. In 2010, Hohagen became one of the first international VPs at Google, managing operations of the company in over 8 countries in the region.

Hohagen is currently the CEO of Nobox, [3] investor and partner at Ampfy, [4] Botmaker, [5] MarketUP, [6] investor at Hyper, [7] Busbud [8] and Everypost, [9] besides other investments VC funds and real estate in Brazil, US and Europe. Hohagen left the corporate world in 2015, after spending 5,5 years building Facebook in Latin America and US Hispanic markets. In his tenure, Hohagen was responsible to open and manage operations in more than 5 countries, with a team of 500 employees.

Education

Hohagen has a degree in communications from Faculdades Integradas Alcantara Machado, masters in people management from the University of São Paulo and post -graduate degrees in Business Administration from the International Institute for Management Development (IMD, Switzerland) and IIHR in the Netherlands. [10]

Career

Early career

He began his career managing public relations for Dow Chemical Brazil In 1995, he coordinated the Human Resources department for Boehringer Ingelheim and later the ABN Amro Bank. [11] Beginning in 2000, [11] he held several positions at UOL (Universo Online) including the Human Resources Director, Vice-President of advertising and e-commerce, and Director of Electronic Commerce. [12] He then became General Manager of HBO Brazil and oversaw the operations of the HBO Premium Channel and the Warner Channel. [13]

In 2008, he was nominated as an "Executivo de Valor" (Top Executive) in the IT and service sectors by the major Brazilian business newspaper Valor Economico. [14]

Google

In 2005, Hohagen joined Google as the General Manager for Brazil [11] and held this position until August 2008. [15] At this time, Google named Brazil as the location for Google's Latin American headquarters and Hohagen as the Managing Director of Google Latin America. [16]

Since becoming the Latin American Managing Director of Google, Hohagen has made several major business moves for Google Latin America. Not long after the promotion, Hohagen signed a term of behavior adjustment with federal prosecutors to cooperatives in the Fight Against pedophilia on the Internet. [17] Google's social network, Orkut, which was very popular at the time in Latin America, had quickly been overrun by child pornography. Hohagen's act of signing the Conduct Adjustment Term not only showed Google's commitment to Brazilian law, but also Hohagen's commitment to eradicating online pedophilia. [17] The filter Hohagen and Google implemented on Google's Orkut social network, is said to have reduced child pornography on the site by over 70%. [18]

He oversaw the implementation of Google Public Transport for Rio de Janeiro on Google Maps in 2009. [19] [20]

In 2010, he announced the "Doodle for Google" contest, in which children ages six to fifteen where invited to submit a remake of the Google logo inspired by the theme "Brazil’s Future". For every entry Google received, the company planted a tree in a forest on the border of São Paulo and Paraná, Brazil. The winner of the contest received a laptop, a trip to the forest, and their design featured on Google for 24 hours. [21]

Facebook

In 2011, Hohagen was hired as the first employee and Vice President of Facebook [22] for Latin America and US Hispanics.

Related Research Articles

<span class="mw-page-title-main">Orkut</span> Social networking website owned and operated by Google

Orkut was a social networking service owned and operated by Google. The service was designed to help users meet new and old friends and maintain existing relationships. The website was named after its creator, Google employee Orkut Büyükkökten.

<span class="mw-page-title-main">Universo Online</span> Brazilian web content, products and services company

Universo Online is a Brazilian web content, products and services company. It belongs to Grupo Folha enterprise.

<span class="mw-page-title-main">Editora Abril</span> Brazilian publisher and printing company

Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Latin America. The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril.

<span class="mw-page-title-main">Luana Piovani</span> Brazilian actress and former model (born 1976)

Luana Elídia Afonso Piovani is a Brazilian actress, TV host, and former model.

<span class="mw-page-title-main">Fernanda G. Weiden</span>

Fernanda G. Weiden is a Brazilian free software advocate and chief technology officer at VTEX. She has worked for Debian, Google and Facebook.

<span class="mw-page-title-main">Voepass</span> Brazilian airline

Voepass Linhas Aéreas, stylized as VOEPASS Linhas Aéreas and previously known as Passaredo Linhas Aéreas, is an airline based in Ribeirão Preto, São Paulo, Brazil. It operates regional services in Brazil. Its main base is Leite Lopes Airport, Ribeirão Preto.

Internet in Brazil was launched in 1988, becoming commercially available in May 1995. As of 2023, Brazil ranked fifth in the world with 181.8 million internet users. The country had an internet penetration rate of 86.6% as of January 2024. In July 2024, Brazil ranked 24th in the Ookla Broadband Ranking, with a median fixed broadband speed of 165.59 Mbit/s. Also, as per December 2021, Brazil had 41,4 million fixed broadband accesses, most of them FTTH. However, as per 2020, most Brazilians access the Internet through a mobile connection, with more than 200 million mobile internet access.

<span class="mw-page-title-main">National Civil Aviation Agency of Brazil</span> Brazilian civil aviation authority

The National Civil Aviation Agency, is the Brazilian civil aviation authority, created in 2005. It is headquartered in the Edifício Parque Cidade Corporate in Brasília. A part of the Brazilian Secretariat of Civil Aviation, the agency raised from the former Department of Civil Aviation (DAC) and the Civil Aviation Certification Division, the Brazilian aircraft certification authority. ANAC is responsible for regulating and overseeing civil aviation activities, aeronautics and aerodromes infrastructure.

<span class="mw-page-title-main">Television in Brazil</span>

Television in Brazil has grown significantly since the first broadcasts in 1950, becoming one of the largest and most productive commercial television systems in the world. Its biggest network, TV Globo, is the largest commercial network in South America, and is one of the major television exporter globally, particularly of telenovelas, having become popular in many countries. There are more than 90 free-to-air television networks, as well as satellite channels broadcasting throughout the country.

Censorship in Brazil, both cultural and political, occurred throughout the whole period following the colonization of the country. Even though most state censorship ended just before the period of redemocratization that started in 1985, Brazil still experiences a certain amount of non-official censorship today. The current legislation restricts freedom of expression concerning racism and the Constitution prohibits the anonymity of journalists.

<span class="mw-page-title-main">Ultrapar</span> Brazilian company

The Ultra Group is a Brazilian conglomerate operating in the industry segments of energy and logistics infrastructure through its subsidiaries Ipiranga, Ultragaz and Ultracargo. These subsidiaries are fully controlled by the holding company Ultrapar. The Group's shares are traded under the name Ultrapar on São Paulo (B3) and on New York (NYSE) stock exchanges.

<span class="mw-page-title-main">Rio de Janeiro school shooting</span> Mass murder in 2011 in Rio de Janeiro, Brazil

On the morning of 7 April 2011, 12 students aged between 13 and 15 years old were killed and 22 others seriously wounded by Wellington Menezes de Oliveira, 23 years old, who entered the Tasso da Silveira Municipal School, an elementary school in Realengo on the western fringe of Rio de Janeiro, Brazil. He was armed with two revolvers. The killer was intercepted by the police, but committed suicide before being arrested. It was the first non-gang school shooting with a sizable number of casualties reported in Brazil.

<span class="mw-page-title-main">SKY Brasil</span> Direct broadcast satellite company

SKY Brasil is a company, owned by Vrio, which operates a subscription television service in Brazil. It produces TV content, and owns several TV channels.

<span class="mw-page-title-main">HBO Brasil</span> Brazilian pay television channel

HBO Brazil is the Brazilian version of HBO, a pay TV channel dedicated to feature films, series and other special content since 1994. As with its American counterpart, HBO Brazil has premium characteristics, and invests in original programming. It is also the flagship network on HBO Max, the channel package offered by its programmer, HBO Latin America Group, along with the movie-oriented Max channel.

<span class="mw-page-title-main">Alexandre Schwartsman</span> Brazilian economist

Alexandre Schwartsman is a Brazilian economist, former Director of International Affairs of the Central Bank of Brazil.

<i>Tribalistas</i> (2017 album) 2017 studio album by Tribalistas

Tribalistas is the second studio album by Brazilian supergroup Tribalistas, a trio consisting of Marisa Monte, Arnaldo Antunes and Carlinhos Brown. It was released on 25 August 2017, 15 years after their successful debut album.

<span class="mw-page-title-main">CNN Brasil</span> Brazilian news-based pay television

CNN Brasil is a Brazilian news-based pay television channel and news website. Launched on 15 March 2020, CNN Brasil is owned by Novus Media, a joint-venture between Douglas Tavolaro, former header of Record's news division, and Rubens Menin, owner of MRV Engenharia. Novus Media has a licensing agreement with original CNN channel owned by Warner Bros. Discovery. CNN Brasil is the second local franchise of CNN in South America, after CNN Chile.

<span class="mw-page-title-main">Phases of Operation Car Wash</span>

A long series of criminal investigations have occurred in Brazil associated with Operation Car Wash. The first investigation was launched in March 2014, and is now known as phase 1 of the investigation, with subsequent inquiries numbered sequentially and having code names such as phase 2, phase 3, and so on. By February 2021, there were 80 announced phases of Operation Car Wash.

<span class="mw-page-title-main">2021 in Brazil</span>

Events in the year 2021 in Brazil.

<span class="mw-page-title-main">2023 in Brazil</span> Overview of the events of 2023 in Brazil

Events in the year 2023 in Brazil.

References

  1. "Google". www.google.com. Retrieved 2017-07-30.
  2. "Facebook - Log In or Sign Up". Facebook. Retrieved 2017-07-30.
  3. "Nobox | Ideas That Perform". Nobox. Retrieved 2017-07-30.
  4. "Ampfy | Agência de Comunicação Digital". www.ampfy.com (in Brazilian Portuguese). Retrieved 2017-07-30.
  5. BotMaker. "BotMaker". www.botmaker.com. Retrieved 2017-07-30.
  6. "MarketUP – Sistema de Gestão Grátis: NFe, PDV, ERP e MRP". MarketUP (in Brazilian Portuguese). Retrieved 2017-07-30.
  7. "HYP3R, the geosocial marketing platform". www.hyp3r.com. Retrieved 2017-07-30.
  8. "Busbud - The Best Way to Book Bus Tickets". Busbud. Retrieved 2017-07-30.
  9. Cuscuela, Fernando. "Everypost: Social Media Platform App". Everypost. Retrieved 2017-07-30.
  10. Google Intl (in Spanish)
  11. 1 2 3 Google Press Summit 2.0
  12. Paulo Rebelo (2007-07-17). "Alexandre Hohagen: Big Deals in the Brazilian Web". IDG Now!. Archived from the original on 2011-03-20. Retrieved 2011-01-16.
  13. "Festival of Media". Archived from the original on 2011-03-27. Retrieved 2011-02-09.
  14. Valor Online Archived 2011-07-06 at the Wayback Machine (in Portuguese)
  15. Guilherme Felitti (2011-01-18). "Alexandre Hohagen is promoted to vice president of Google in Latin America". Globo. Archived from the original on 2011-07-11. Retrieved 2011-01-18.
  16. Mark Hendrickson (2008-08-07). "Google Makes Brazil Center of Latin American Operations". TechCrunch . Retrieved 2011-01-18.
  17. 1 2 "Google Signs Agreement with MP to combat pedophilia on Orkut". Reuters. 2008-07-02. Archived from the original on 2011-07-15. Retrieved 2011-01-18.
  18. Juliana Carpanez (2008-07-02). "Filter cut by 70% images of pedophilia on Orkut, Google says". Globo. Retrieved 2011-01-18.
  19. "Governo do Rio e Google anunciam parceria inédita" [Government of Rio and Google announce an unprecedented partnership] (in Portuguese). Monitor Mercantil Digital. 2009-09-26. Archived from the original on 2011-07-06. Retrieved 2011-01-19.
  20. Mylène Neno (2009-09-22). "Google Maps service that indicates which take public transportation arrives in Rio". Globo. Retrieved 2011-01-19.
  21. Maria Fernanda Malozzi (2010-09-21). "Google faz concurso para mudar logo por 24 horas" [Google makes right call for change for 24 hours] (in Portuguese). Exame. Retrieved 2011-02-09.
  22. New York Times BlogMiguel Helft (2011-02-22). "Facebook Poaches Google's Top Executive in Latin America". The New York Times. Retrieved 2011-03-17.