Ally Fashion is an Australian women's fast fashion retailer. The company commenced operation in 2001 as a wholesaler launching its first store in Macarthur Square, Sydney.[1] Ally Fashion had 156 physical stores throughout Australia and is also focused on online fashion retail.
Founded in 2001, Ally Fashion have over 160 stores across Australia and an online store.[2][failed verification]
In 2018, Ally Fashion launched a curvy line called You & All.[3][4] In 2020, the company launched a maternity and childrenswear line called Mummy and Me.[5] Anne-Marie Wade was appointed CEO in March 2021.[6]
In September 2021, Ally Fashion launched a menswear brand called AM Supply.[7]
In March 2025, Ally Fashion was declared insolvent and ordered to be wound-up by the Federal Court of Australia, following a referral from a property group over unpaid rent backed up by other creditors.[8]BDO Sydney was appointed liquidator. The liquidation process resulted in the closure of 50 Ally Fashion stores. While stores across Australia closed, Ally Fashion continues to expand, reopening many locations and opening new stores nationwide. Four months later, in July 2025, control of the company was returned back to the company's director, after creditors accepted a deed of company arrangement.[9]
Products
Ally Fashion sells women's fashion trend items such as: dresses, tops, basics, skirts, shorts, denim, outerwear and accessories.
Ally Fashion has over 100 stores across Darwin, Queensland, New South Wales, Australian Capital Territory, Victoria, South Australia, Western Australia and Tasmania.[1][failed verification] Ally Fashion online store is also available internationally with shipping available worldwide.
Media related to Ally Fashion at Wikimedia Commons
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