Alpura (company)

Last updated
Dairy products
Founded1973;46 years ago (1973)
ProductsMilk, cheese, yoghurt, butter, desserts and cream
Parent Ganaderos Productores de Leche Pura, S.A.P.I. de C.V.
Website Alpura official website (in Spanish)

Alpura is a Mexican dairy products company based in Mexico City, with milk producers from Chihuahua, Hidalgo, Tlaxcala, Puebla, Querétaro and Guanajuato. It was founded in 1972. [1] Currently, Alpura's products are sold in 27 states in Mexico and exported to the United States. [2] Alpura processes 2 million liters of milk per day and sells more than 100 products. They distribute to supermarkets in Mexico. [1]

Mexico country in the southern portion of North America

Mexico, officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatemala, Belize, and the Caribbean Sea; and to the east by the Gulf of Mexico. Covering almost 2,000,000 square kilometres (770,000 sq mi), the nation is the fifth largest country in the Americas by total area and the 13th largest independent state in the world. With an estimated population of over 120 million people, the country is the eleventh most populous state and the most populous Spanish-speaking state in the world, while being the second most populous nation in Latin America after Brazil. Mexico is a federation comprising 31 states and Mexico City, a special federal entity that is also the capital city and its most populous city. Other metropolises in the state include Guadalajara, Monterrey, Puebla, Toluca, Tijuana and León.

Dairy product food produced from or containing the milk of mammals

Dairy products, milk products or lacticinia are a type of food produced from or containing the milk of mammals, primarily cattle, water buffaloes, goats, sheep, camels, and humans. Eggs, however, are not dairy. Dairy products include food items such as yogurt, cheese, and butter. A facility that produces dairy products is known as a dairy, or dairy factory. Dairy products are consumed worldwide, with the exception of much of East and Southeast Asia and also some parts of central Africa.

Mexico City Capital in Mexico

Mexico City, or the City of Mexico, is the capital of Mexico and the most populous city in North America. Mexico City is one of the most important cultural and financial centres in the Americas. It is located in the Valley of Mexico, a large valley in the high plateaus in the center of Mexico, at an altitude of 2,240 meters (7,350 ft). The city has 16 boroughs.



In the 1950s each farmer produced their own milk, in their own way and they sold it individually in towns. Alpura was founded in 1970 after a group of dairy producers from various parts of Mexico came together under the same goal of improving the quality of milk produced in the country. They created the Asociación Nacional de Productores de Leche Pura S.A. de C.V or Alpura. Their main goal was to create a business plan to sell fresh milk all over Mexico. At the beginning, Alpura faced many critics from all sides who believed that their goal was impossible to accomplish. In order to prove them wrong, Alpura created commissions that covered different aspects of the business from establishing successful marketing techniques to organizing product distribution. [3]

Milk white liquid produced by the mammary glands of mammals

Milk is a nutrient-rich, white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for infant mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to its young and can reduce the risk of many diseases. It contains many other nutrients including protein and lactose. Interspecies consumption of milk is not uncommon, particularly among humans, many of whom consume the milk of other mammals.

Business plan

A business plan is a formal written document containing business goals, the methods on how these goals can be attained, and the time frame within which these goals need to be achieved. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to implement to achieve the stated targets. In its entirety, this document serves as a road map that provides direction to the business.

A product distribution is a probability distribution constructed as the distribution of the product of random variables having two other known distributions. Given two statistically independent random variables X and Y, the distribution of the random variable Z that is formed as the product

The factory began its construction in May 1971. Alpura was the first company to distribute milk all over the country. In Mexico it was very hard at the beginning, because consuming powder milk was cheaper. So Alpura came up with a plan to distribute quality milk in supermarkets with low prices to defeat the powder milk market. Also the client had the opportunity to choose from a variety of products Alpura offered. They introduced the ultra pasteurized (chemically storage from temperature)[ dubious ] 2000 milk. Alpura has always been a cooperative, it started with only a few shareholders but nowadays it has 254 of them. It also has 142 farmers and 106 thousand cows. Alpura produces 3 million liters and it offers more than 100 products. Within 24 hours of time of milking the company makes distributions of that milk to supermarkets in Mexico. [4] Alpura has 15 centers of distribution and 60 distributors spaced throughout the country. [3]

Alpura Group

Alpura has over 142 ranch properties all over the Mexican Republic. Some of their main properties are located in Chihuahua, Coahuila, Durango, Guanajuato, Hidalgo, Jalisco, Estado de México, Querétaro and Tlaxcala. In the Alpura group there are 5,067 employees around 4,350 farmers and 2,320 distributors. The company has 11,737 employees. In the dairies that provide milk to Alpura, it owns all of the cows. This allows Alpura to supervise all aspects of herd management, such as the health and age of the cows. All the cows are of the Holstein breed. In the milking process the cows and the milk are never touch by the workers. [5]

Chihuahua (state) State of Mexico

Chihuahua, officially the Free and Sovereign State of Chihuahua, is one of the 31 states of Mexico. It is located in Northwestern Mexico and is bordered by the states of Sonora to the west, Sinaloa to the southwest, Durango to the south, and Coahuila to the east. To the north and northeast, it has a long border with the U.S. adjacent to the U.S. states of New Mexico and Texas. Its capital city is Chihuahua City.

Coahuila State of Mexico

Coahuila, formally Coahuila de Zaragoza, officially the Free and Sovereign State of Coahuila de Zaragoza, is one of the 31 states which, along with Mexico City, compose the 32 Federal Entities of Mexico.

Durango State of Mexico

Durango, officially Free and Sovereign State of Durango, is a state in northwest Mexico. With a population of 1,632,934, Durango has Mexico's second-lowest population density, after Baja California Sur. The city of Victoria de Durango is the state's capital, named after the first president of Mexico, Guadalupe Victoria.


The amount and variety of dairy products of Alpura have grown through the years. When Alpura introduced ultra-pasteurized milk, it changed the Mexican market. Before there was not a business plan to sell milk in Mexico and therefore there were no companies who sold milk. Also in the past the milk didn't have a specific production process. With the ultra-pasteurization, all the bacteria are killed and the milk is made with a careful process. Today, Alpura has five different dairy products with numerous brands under each type of product: milk, cream, yogurt, drinkable yogurt and dessert cups. Milk can be Classic, Semi, and Light in Pasteurized and Ultra Pasteurized, Special (ex. Extra Light, W/out Lactose, No Cholesterol), Alpura Fruit (in ultra-pasteurized and to-go), Dry milk, flavors (such as chocolate, vanilla and strawberry), Alpura Kids, and formula milk. Cream 2000, and Reduced Fat. Yogurt is: Probiotic in Strawberry or Peach, With Fruits (strawberry, peach, apple, mango, forest fruit, pineapple coconut, and blackberry), Natural, Creamy, Vivendi (beauty, purifying, digestion, defenses), With Cereal (strawberry, peach, apple-peach, forest fruit) The Drinkable Yogurt is of most of the same flavors as regular yogurt in Regular, Probiotic, and Vivendi. Dessert cups are Fruit w/ Cream (strawberry, peach, mango).

Lactose chemical compound

Lactose is a disaccharide. It is a sugar composed of galactose and glucose subunits and has the molecular formula C12H22O11. Lactose makes up around 2–8% of milk (by weight). The name comes from lac (gen. lactis), the Latin word for milk, plus the suffix -ose used to name sugars. The compound is a white, water-soluble, non-hygroscopic solid with a mildly sweet taste. It is used in the food industry.

Cholesterol sterol (or modified steroid),[4] a type of lipid molecule, and is biosynthesized by all animal cells, because it is an essential structural component of all animal cell membranes

Cholesterol is an organic molecule. It is a sterol, a type of lipid molecule, and is biosynthesized by all animal cells, because it is an essential structural component of all animal cell membranes.

Probiotic microorganisms said to provide health benefits when consumed

Probiotics are live microorganisms intended to provide health benefits when consumed, generally by improving or restoring the gut flora. Probiotics are considered generally safe to consume, but may cause bacteria-host interactions and unwanted side effects in rare cases.

Alpura's ultrapasteurized milk package is called Tetra top. It's a roll of cardboard packaging with a plastic lid. It takes the form on the filling process. This tetra top is known as a carton of milk, juice, wine etc. according to content. The nickname implies confusion with recycling, to be carried out in the yellow containers of plastic and metal. [6]

Health and nutrition

The company has made a number of nutritional advancements that include employing nutritionists. The Nutritionist Valeria Rubio has researched the benefits of milk made by Alpura, helped develop recipes focused on nutrition, and advanced research about the benefits of milk in general. [7]

Awards and distinctions

Alpura received the “Mexico Supreme Quality Recognition”. The award is aimed at food businesses which have a strong background in production, sale and distribution of food. Alpura received the Mexico Supreme Quality Recognition 2009 due to distinguishing itself as a company committed to the quality of the products offered to consumers, respect for the environment and social responsibility. This award is aimed at small, medium and large agro-food sector businesses that maintain the highest quality and also have current certification. [8]

Although the market for liquid milk products in Mexico as a whole has seen steady growth since 2006 [ citation needed ], some products did not fare as well[ examples needed ]. To cope with the reduction in demand for their products, Alpura Group sought a new way to attract consumers and increase sales. The Tetra Top solution was to open in a single step in a Tetra Pak carton which is easy to hold, open, close and recycle and has a tamper-proof device incorporated in the lid for extra consumer trust. The initial goal was to increase fresh milk sales by 15%, but "In just six months from April to November 2009, our sales increased 28% in Mexico City and throughout the country at 23%" says Rivers Castelazo. "Both retailers and consumers are happy with the opening of a single step of Tetra Top. This new packaging was key to return to renew our brand, making our product one of the most modern and attractive. [9] "

Related Research Articles

Pasteurization or pasteurisation is a process in which certain packaged and non-packaged foods are treated with mild heat, usually less than 100 °C (212 °F), to eliminate pathogens and extend shelf life. The process is intended to sterilize foods by destroying or inactivating organisms that contribute to spoilage, including vegetative bacteria but not bacterial spores.

Yogurt dairy product

Yogurt, yoghurt or yoghourt is a food produced by bacterial fermentation of milk. The bacteria used to make yogurt are known as yogurt cultures. The fermentation of lactose by these bacteria produces lactic acid, which acts on milk protein to give yogurt its texture and characteristic tart flavor. Cow's milk is commonly available worldwide and, as such, is the milk most commonly used to make yogurt. Milk from water buffalo, goats, ewes, mares, camels, and yaks is also used to produce yogurt where available locally. The milk used may be homogenized or not, even pasteurized or raw. Each type of milk produces substantially different results.

Cottage cheese type of cheese

Cottage cheese is a fresh cheese curd product with a mild flavor. Cottage cheese dates back to the ancient Mesopotamians 3100BC-510BC, where it was first found accidentally made in a sheep's stomach bag. It was later made in cottages using leftover milk. Cottage cheese was widely advertised in World War One as a substitute for meat since it has a high protein content. Cottage cheese is low in calories compared to some other types of cheese. It is made not by pressing the cheese but by draining it, which allows some of the whey to stay which keeps the curds loose. It does not have any added color and is not aged. Cottage cheese is popular among dieters and some health devotees. It can be used in a wide variety of foods such as yogurt, fruit, toast, granola, in salads, as a dip, and as a replacement for mayonnaise.

Ultra-high-temperature processing

Ultra-high temperature processing (UHT), ultra-heat treatment, or ultra-pasteurization is a food processing technology that sterilizes liquid food, chiefly milk, by heating it above 135 °C (275 °F) – the temperature required to kill spores in milk – for 1 to 2 seconds. UHT is most commonly used in milk production, but the process is also used for fruit juices, cream, soy milk, yogurt, wine, soups, honey, and stews. UHT milk was first developed in the 1960s and became generally available for consumption in the 1970s.

Raw milk or unpasteurized milk is milk that has not been pasteurized, a process of heating liquid foods to decontaminate them for safe drinking. Proponents of raw milk have stated that there are benefits to its consumption, including better flavor, better nutrition, and the building of a healthy immune system. However, the medical community has warned of the dangers, which include a risk of infection, and has not found any clear benefit. The availability and regulation of raw milk vary around the world. In the US, some dairies have adopted low-temperature vat pasteurization, which they say produces a product similar to raw milk.

Yoplait Franco-American brand of yogurt, franchised into multiple territories

Yoplait is the largest franchise brand of yogurt, jointly owned by United States–based food conglomerate General Mills and French dairy cooperative Sodiaal.

Yop created and marketed by Yoplait, is a yogurt drink sold in supermarkets and convenience stores in Belgium, Canada, France, Ireland, Switzerland, the United Kingdom, and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's Smoothie drink in Sweden and Norway is called Safari. Yop is available in a variety of flavours including: banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla. Different flavours are available in different markets.

Mengniu Dairy company

China Mengniu Dairy Company Limited is a manufacturing and distribution company of dairy products and ice cream in the People's Republic of China. The company is based in Inner Mongolia and manufactures dairy products under the Mengniu brand.

Actimel is a 'probiotic' yogurt-type drink produced by the French company Danone. It is sold in 100ml bottles, typically as an 8, 6 or 4 pack, but more recently as a 12 or 16 pack. The main claimed benefit of Actimel is the strengthening of the body's natural defences through the use of patented bacterial culture called Lactobacillus casei DN-114001, marketed as Lactobacillus casei Defensis or Immunitas(s) and more recently as L. casei Danone. Each bottle is claimed to contain 10 billion of these bacteria. In addition Actimel contains the traditional yogurt cultures Lactobacillus delbrueckii subsp. bulgaricus and Streptococcus salivarius subsp. thermophilus.

Silk is an American brand of dairy-substitute products owned by Danone North America.

Activia is a brand of yogurt owned by Groupe Danone and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents. Activia is classified as a functional food, designed to improve digestive health.

Müller (company) dairy product company

Müller is a multinational producer of dairy products, with a headquarters in Fischach in the German state of Bavaria. Müller has a turnover of about €6 billion. It is one of the best selling yogurt brands in the United Kingdom, and had 21,000 employees worldwide in 2015 and more than 27,000 in 2017.

Strained yogurt dairy product

Strained yogurt, Greek yogurt, yogurt cheese, sack yoghurt, labaneh or suzma yogurt, is yogurt that has been strained to remove most of its whey, resulting in a thicker consistency than unstrained yogurt, while preserving yogurt's distinctive sour taste. Like many types of yogurt, strained yogurt is often made from milk that has been enriched by boiling off some of its water content, or by adding extra butterfat and powdered milk. In Europe and North America, it is often made from low-fat or fat-free milk. In Iceland, a similar product named skyr is made.

The United States raw milk debate concerns issues of food safety and claimed health benefits of raw milk, and whether authorities responsible for regulating food safety should prohibit sale of raw milk for consumption.

Mlekara Subotica was a Serbian producer of dairy products based in Subotica, Serbia.

Byrne Dairy

Byrne Dairy is a regional dairy company headquartered in Syracuse, New York. It was founded during the Great Depression in 1933, delivering milk bottles to New Yorkers by horse-wagons. The company is privately run and has expanded, distributing across the Upstate New York region, supplying many wholesale and retail locations. The company also has a wholesale distribution center in Massachusetts and operates a chain of convenience store/gas stations in Central New York.

Dahi (curd)

Dahi is a traditional yogurt or fermented milk product, originating from the Indian subcontinent, usually prepared from cow's milk, and sometimes buffalo milk, or goat milk. It is popular throughout the Indian subcontinent. The word curd is used in Indian English to refer to homemade yogurt, while the term yogurt refers to the pasteurized commercial variety known as heat treated fermented milk.

Greenfields (dairy company)

Greenfields is the dairy company based in Malang, Indonesia and the largest dairy company in Southeast Asia. Greenfields has 2 farms and a factory at hillside of Mount Kawi in Malang Regency and Blitar Regency. The company was founded on March 14, 1997. Greenfields is a popular milk brand in Indonesia, Singapore, Malaysia, Hong Kong, Brunei, and the Philippines.


  1. 1 2 "Alpura to increase production". South American Business Information. June 29, 2004. Retrieved October 17, 2010.
  2. "ALPURA mantiene el Liderazgo con LANSA" (in Spanish). Retrieved October 27, 2010.
  3. 1 2 "Mision y Vision Alpura" [Alpura's mission and vision] (in Spanish). Archived from the original on September 21, 2010. Retrieved October 21, 2010.
  4. "Alpura" (in Spanish). Archived from the original on June 11, 2010.
  5. "About Alpura". Retrieved 2010-10-25.
  6. "Alpura comparte su experiencia" [Alpura shares its experience] (in Spanish). Industria alimenticia. 8 September 2010. Archived from the original on 3 October 2010. Retrieved October 28, 2010.
  7. "Health and Nutrition". 2010-10-13. Archived from the original on 2010-10-25.
  8. Alpura. "Awards and distinctions". Archived from the original on 2010-07-30.
  9. "Alpura comparte su experiencia" [Alpura's experience] (in Spanish). Retrieved October 1, 2010.