Alt for Damerne

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ALT for Damerne
Categories Women's magazine
FrequencyWeekly
PublisherEgmont Magasiner AS
FounderDan Folke
Founded1946;77 years ago (1946)
Company Egmont Group
Country Denmark
Based in Copenhagen
Language Danish
Website ALT.dk (Alt for Damerne)

Alt for Damerne (stylized as ALT for Damerne; Danish: Everything for the Ladies) is a Danish language weekly women's magazine published in Copenhagen, Denmark. It has been in circulation since 1946.

Contents

History and profile

Alt for Damerne was established in 1946. [1] [2] Its founder was Dan Folke, a composer. [3] The magazine is part of the Egmont Group and is published on a weekly basis by Egmont magasiner AS, [4] [5] a subsidiary of the group. [6] The headquarters of the magazine is in Copenhagen. [7] The weekly targets women 25–49 years who have high-income and are well-educated. [8] [9] It covers latest news on fashion, beauty, interior design, food, beverages and home furnishing. [7] However, during the 1970s the magazine covered mostly political news and investigative reports. [1]

Circulation

Alt for Damerne sold 75,000 copies in its first year. [3] In 1950 the circulation of the magazine became 200,000 copies. [3]

Its circulation was 89,000 copies in 2001 [10] and 86,000 copies in 2003. [6] The magazine was the tenth best-selling magazine in Denmark in 2006 with a circulation of 83,800 copies. [11] In February 2007 its circulation was 75,273 copies. [12] During the first half of 2007 the circulation of the weekly was 76,010 copies. [8] It fell to 75,300 copies in the last six months of 2007. [5] The magazine had a circulation of 73,000 copies in 2008. [13] It fell to 66,000 copies in 2009 [14] and to 61,059 copies in 2010. [15] The circulation of the magazine was 55,386 copies in 2011 and 49,415 copies in 2012. [15] The weekly had a circulation of 44,604 copies between July and December 2013, making it one of the ten best-selling magazines in Denmark. [16]

See also

Related Research Articles

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References

  1. 1 2 Kinneret Lahad; Karen Hvidtfeldt Madsen (2016). ""Like Having New Batteries Installed!": Problematizing the Category of the "40+ Mother" in Contemporary Danish Media". NORA - Nordic Journal of Feminist and Gender Research. 24 (3): 186. doi:10.1080/08038740.2016.1241827. S2CID   151970237.
  2. ↑ Europa World Year. London; New York: Europa Publications. 2004. p. 1439. ISBN   978-1-85743-254-1.
  3. 1 2 3 Jette Drachmann Søllinge (July 2014). "Alt for Damerne". Den Store Danske (in Danish).
  4. ↑ Ann Kristin Gresaker (2013). "Making religion relevant?". Nordic Journal of Religion and Society. 26 (1). doi: 10.18261/ISSN1890-7008-2013-01-05 .
  5. 1 2 Eva Harrie, ed. (2009). The Nordic Media Market. Media Companies and Business Activities (PDF). Göteborg: Nordicom, University of Gothenburg.
  6. 1 2 "The Magazine Market in Denmark and Germany". All Academic Research. Retrieved 5 April 2015.
  7. 1 2 "Factsheet". Publicitas. Archived from the original on 14 April 2015. Retrieved 5 April 2015.
  8. 1 2 "Egmont Magazines Denmark" (PDF). Egmont. Archived from the original (PDF) on 2 April 2015. Retrieved 5 April 2015.
  9. ↑ Stig Hjarvard (September 2004). "The Globalization of Language. How the Media Contribute to the Spread of English and the Emergence of Medialects". Nordicom Review. 25 (1–2): 87. CiteSeerX   10.1.1.732.6541 .
  10. ↑ "Statistical Yearbook 2002". Denmarks Statistik. p. 157. Retrieved 9 May 2016.
  11. ↑ "Top ten titles by circulation/issue 2006". Nordicom. Archived from the original on 8 March 2016. Retrieved 5 March 2015.
  12. ↑ "List of represented titles" (PDF). Publicitas International AG. 15 September 2008. Archived from the original (PDF) on 5 May 2015. Retrieved 5 May 2015.
  13. ↑ "Statistical Yearbook 2009" (PDF). Statistics Denmark. June 2009. Retrieved 5 April 2015.
  14. ↑ "Consumer-paid magazines". Statistics Denmark. Retrieved 5 April 2015.
  15. 1 2 "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 22 March 2015.
  16. ↑ "Top ten titles by circulation 2013". Nordicom. Archived from the original on 9 January 2015. Retrieved 5 April 2015.
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