Always Fresh

Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire

Author	Ron Joyce Robert Thompson
Language	English
Genre	Autobiography
Publisher	HarperCollins
Publication date	May 10, 2006
Publication place	United States
Media type	Print (Hardback)
Pages	320
ISBN	978-0-00-200757-3

Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire is an autobiography of Tim Hortons written by Ron Joyce. It covers the time from the inception as a single coffee shop until his retirement from the company, which grew into a large fast-food franchise. ^{[1] [2]}

Publication

Joyce and Robert Thompson wrote the book, with business details about the expansion of Tim Hortons coffee shops in Canada, ^[2] the authors included related anecdotes and some of Joyce's personal stories from his time with the company. ^[3] It was published by HarperCollins in 2006. ^[4]

Reception

The book was reviewed by Maclean's magazine, ^[5] Canadian Business ^[6] and The Star. ^[7] It was criticized as providing an overly rosy picture of events and conditions in the company. ^[8]

See also

• List of autobiographies

References

1. "Tim Hortons co-founder says stock price has likely hit a plateau". The Globe and Mail, October 20, 2006
2. "Is the Canadian business model off target?". Concordia University Magazine, January 22, 2014. Jason Magder
3. "Tim Hortons: A Holey History". By Charles Demers, 3 Jan 2007, The Tyee.
4. "Tim Hortons’ extra-large trouble trouble". Maclean's, Michael Friscolanti, September 7, 2010
5. "Book Review: Tim Hortons Co-founder's Memoir" by Steve Maich for Maclean's magazine "Book Review: Tim Hortons Co-founder's Memoir". Archived from the original on August 14, 2009. Retrieved December 31, 2009.
6. "Bits of Tim's" by Andy Holloway Archived March 6, 2010, at the Wayback Machine
7. Review by Nick Krewen Archived October 19, 2012, at the Wayback Machine
8. "Former coffee czar brews bittersweet tale". Business Edge, Dec 3, 2006, Monte Stewart

External links

• Ron Joyce, Robert Thompson (2006). Always Fresh. HarperCollins Canada, World Archipelago. Archived from the original on 2015-09-24. Retrieved 2009-12-31. ISBN   978-0-00-200757-3
• Announcement of the book launch by Robert Thompson