American Film Market

Last updated
American Film Market
AFM18 Logotype(r) BlackOL.jpg
American Film Market Enterance.JPG
GenreFilm Market, film distribution
VenueLoews Santa Monica Beach Hotel & Le Merigot Beach Hotel
Location(s) Santa Monica, California
Country United States
Organized by Independent Film & Television Alliance

The American Film Market (AFM) is a film industry event held each year in early November. On August 26, 2021, it was announced that the 2021 edition of AFM will take place online November 1–5, 2021. [1] [2] The event's move is a result of travel regulations, increased concerns about coronavirus variants around the world, and government restrictions on the ground.

Historically, more than 7,000 people [3] attend the eight-day annual event to network and to sell, finance and acquire films. [4] Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, etc. Founded in 1981, the AFM is a marketplace for the film business, where unlike a film festival, production and distribution deals are the main focus of the participants. [5] It was founded by the American Film Marketing Association, headed by film producer Andy Vajna. [6]

The AFM is held at the Loews Santa Monica Beach Hotel (since 1991). [7] [8]

The American Film Market utilizes 29 movie theater screens on Santa Monica's Third Street Promenade and in the surrounding community to accommodate 700 screenings of over 400 films (often world or U.S. premieres). The films shown are ones seeking theatrical and television distribution.

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world's producers and distributors of independent motion pictures and television programs. [9]

Related Research Articles

Orion Pictures Film production company in United States of America

Orion Pictures is an American motion picture producer owned by Metro-Goldwyn-Mayer. In its original operating period, the company produced and released films from 1978 until 1999 and was also involved in television production and syndication throughout the 1980s until the early 1990s. It was formed in 1978 as a joint venture between Warner Bros. and three former senior executives at United Artists. During this early period, Orion was considered a mini-major studio.

Carolco Pictures Defunct US independent film production company

Carolco Pictures, Inc. was an American independent motion picture production company that existed from 1976 to 1995, founded by Mario Kassar and Andrew G. Vajna. Kassar and Vajna ran Carolco together until 1989, when Vajna left to form Cinergi Pictures. Carolco hit its peak in the 1980s and early 1990s, with blockbuster successes including the first three films of the Rambo franchise, Total Recall, Terminator 2: Judgment Day, Basic Instinct, Universal Soldier, Cliffhanger and Stargate. Nevertheless, the company was losing money overall, and required a corporate restructuring in 1992. The 1995 film Cutthroat Island, intended to be a comeback for the studio, instead lost $147 million and brought the company to an end.

Andrew G. Vajna

Andrew G. Vajna was a Hungarian-American film producer.

Mario Kassar American film producer

Mario F. Kassar is a Lebanese film producer and industry executive who produced the first three films of the Rambo series, Terminator 2: Judgment Day, Total Recall, The Doors, Angel Heart, Jacob's Ladder, Rambling Rose, Basic Instinct, Universal Soldier, Chaplin, Showgirls,Stargate, among other films.

Cinergi Pictures Film production company

Cinergi Pictures Entertainment Inc. was an independent production company that was founded by Andrew G. Vajna, after he had sold his interest in his first production company, Carolco International Pictures, in 1989. The company had a number of major hit films, most notably Tombstone, Die Hard with a Vengeance and Evita. However, the majority of their films lost money. A string of box office bombs – including Renaissance Man, Color of Night, Judge Dredd, The Scarlet Letter, Nixon, Shadow Conspiracy, Deep Rising and An Alan Smithee Film: Burn Hollywood Burn – ultimately did the company in, and it was dissolved in 1998. Cinergi Pictures' library is now owned by Disney.

Participant (company) American film production company

Participant is a Los Angeles, California-based film production company founded in 2004 by Jeffrey Skoll, dedicated to entertainment intended to spur social change. The company finances and co-produces film and television content, as well as digital entertainment through its subsidiary SoulPancake, which the company acquired in 2016.

The COLCOA French Film Festival is an annual competitive film festival in Hollywood, created and presented by the Franco-American Cultural Fund (FACF), a unique partnership of the DGA, the MPAA, la SACEM and the WGA West. The goals of the festival are to showcase the diversity of French cinema and TV series, to promote French films and talent among the film industry and to contribute to cross cultural understanding. The COLCOA French Film Festival is open to professionals and general audience.

First Look Studios

First Look Studios was an independent American film distributor, that specialized in home video releases of films and television series.

Eleven Arts

Eleven Arts is a film production and distribution company based in Los Angeles, California. The company has Japanese executives and has "a largely Japanese lineup". It specializes in importing anime from Japan to the United States.

Summit Entertainment is an American film production and distribution company. It is a label of Lionsgate Films, owned by Lionsgate Entertainment and is headquartered in Santa Monica, California.

The Independent Film & Television Alliance (IFTA) is the trade association that represents companies that finance, produce and license independent film and television programming worldwide. The association is headquartered in Los Angeles, but has a global membership and wide scope of services and advocacy. Its roster of 150 member companies in 23 countries include independent production and distribution companies, sales agents, television companies, studio-affiliated companies and financial institutions. IFTA members create more than 500 independent films and countless hours of TV programming each year generating a revenue of $4 billion annually.

<i>The Entertainment Herald</i>

The Entertainment Herald was a bilingual trade publication serving film producers in the United States, and UK, reaching distributors in Spain and Latin America. The first issue appeared in September 1985, the last in October 1986.

Entertainment One Ltd., commonly abbreviated as eOne, is a Canadian multinational entertainment company. Based in Toronto, Ontario, Canada, the company is primarily involved in the acquisition, distribution, and production of films and television series. The company was listed on the London Stock Exchange before it was acquired by Hasbro on December 30, 2019.

Association of Film Commissioners International(AFCI) is worldwide network of more than 360 commissions from 40 countries on every continent except Antarctica. The AFCI represents trained, experienced and professional Film Commissioners and their offices and staff, sets standards and provides professional education, offers training and business services in the field of Film Commissioning, and provides regular marketing and network opportunities in Hollywood and around the world for Film Commissions.

David Linde is the CEO of the Los Angeles, California-based film production company Participant, a position to which he was appointed in October 2015. Prior to his role at Participant, Linde had leading roles at Universal Pictures, Focus Features, Good Machine, and Lava Bear Films, where films released during his tenures collectively earned more than $14 billion globally, with 158 Oscar nominations and 34 wins.

Vertical Entertainment American independent film distributor

Vertical Entertainment is an American film distribution and production company founded by producers Richard B. "Rich" Goldberg and Mitch Budin in 2012.

Herman "Hy" Hollinger was an American trade journalist and studio publicist. He covered the entertainment industry for both Variety and The Hollywood Reporter (1992–2008) during a career which spanned seven decades. Hollinger helped to developed a new system for tracking the overseas box office while working for Variety's London bureau. He later served as the international editor at The Hollywood Reporter from 1992 until 2008, when he retired at the age of 90. Hollinger was considered an expert on the international box office and the sale independent productions directly to foreign film distributors.

Amblin Partners American entertainment company

Storyteller Distribution Co., LLC, doing business as Amblin Partners, is an American entertainment company that is the successor to the live-action counterpart of DreamWorks and a production company, led by Steven Spielberg, that develops and produces films under the Amblin Entertainment and DreamWorks Pictures banners, as well as television series through Amblin Television. The company's investment partners include Reliance Group's Reliance Entertainment, Hasbro's Entertainment One, Alibaba Group's Alibaba Pictures and NBCUniversal/Comcast's Universal Pictures. Films produced by Amblin Partners are mostly distributed by Universal in North America and select international territories and by third-party distributors through Mister Smith Entertainment in Europe, the Middle East and Africa.

Andre Morgan is an American film producer and financial consultant.

Jordan Yale Levine American film producer

Jordan Yale Levine is an American film producer and founding partner of Yale Productions. He has worked as a producer on a number of films, including King Cobra by director Justin Kelly, and After Everything by directors Hannah Marks and Joey Power.


  1. "American Film Market Pivots To Online Event For 2021". AFM 2021 ONLINE. 2021-08-26. Retrieved 2021-08-27.
  2. Moreau, Jordan (2021-08-26). "American Film Market Goes Virtual for Second Year in a Row". Variety. Retrieved 2021-08-27.
  3. "Indie Filmmakers Storm the Beach at American Film Market". HuffPost . November 7, 2011. Retrieved January 6, 2016.
  4. sdsichero. "Toho's 'Shin Godzilla' Gets An English Title" . Retrieved September 28, 2018.
  5. "American Film Market 1981". 2014. Archived from the original on March 4, 2016.
  6. "Andy Vajna, 'Rambo' Producer, Dies at 74". Variety. Retrieved February 11, 2020.
  7. "AFM: Download THR's Day 3 Daily". Hollywood Reporter. Retrieved November 22, 2020.
  8. "American Film Market Staying Put In Santa Monica With New Deal Through 2017". Deadline Hollywood . December 8, 2011. Retrieved January 6, 2016.
  9. "IFTA Renews Jean Prewitt, AFM Topper Jonathan Wolf". Variety . July 13, 2015. Retrieved October 17, 2015.

Commons-logo.svg Media related to American Film Market at Wikimedia Commons