Americano Media

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Americano Media was an American media company aimed at the Hispanic community launched in March 2022. It programed radio station WAXY (790 AM) in Miami, known as "Radio Libre", in addition to having an online presence. Its programs were primarily Spanish-language conservative talk shows.

History

Americano Media was founded in March 2022 by Ivan Garcia-Hidalgo, who had been a surrogate for the Donald Trump 2020 presidential campaign after a career in the telecommunications industry. [1] Garcia-Hidalgo founded the company after hearing a longtime complaint among Hispanic Republican leaders, noting, "We don’t have a Fox News in Spanish, and that’s what Americano intends to be." [1] He had previously worked at NTN24 in Colombia, where his program Batalla Política was among its highest-rated shows. [2] Other Republicans in senior roles with Americano include Michael Caputo. [1] Former patent attorney Thomas G. Woolston was the largest investor at launch, loaning $1.2 million to Americano in January 2022, [3] and also served as the chief investment officer. [2]

Audio programming began in March 2022 as a channel on Sirius XM satellite radio; even though there was little target audience on Sirius XM, the move was a publicity gambit designed to attract the attention of radio industry executives and investors. [1] Over the summer, Americano scored several high-profile defections from Radio Mambí, a Cuban-oriented Miami station long known for its conservative stance, after owner TelevisaUnivision finalized a deal to sell the station to Latino Media Network, owned by two women with ties to the Democratic Party. Dania Alexandrino, Lourdes Ubieta, and Nelson Rubio all left for Americano; Ubieta claimed that Univision offered them and other presenters a bonus worth thousands of dollars in exchange for staying and signing a confidentiality agreement, which Pérez Castellón, who stayed, denied. [4] Former congresswoman Mayra Flores was also signed as a contributor. [1] In September, Americano began leasing Miami AM radio station WAXY (790 AM) from Audacy, Inc., rebranding it as "Radio Libre". Several Democratic consultants characterized the move as a recognition that the appetite for Spanish-language conservative radio was limited outside of the Miami area. [5] Three stations in central Florida and a fifth in Bakersfield, California, had also agreed to air Americano programming by April 2023. Americano executives noted that the Bakersfield signal covered the district of Speaker of the House Kevin McCarthy. [3] The Bakersfield station, KNZR AM, began airing Americano programming on June 29, 2023. [6]

Expansion plans in 2023 included an extension of the company's footprint to television as well as the addition of studios in Las Vegas and Washington, D.C. [1] The company stated a goal of airing on 50 stations in key political markets by the end of 2023. [3] Americano's Miami studio was already equipped for television. [2] However, Americano burned through cash. In August, the Miami Herald reported that Americano had not paid its employees since March of 2023, and was seeking a new investor or an offer from Voz Media, which had bought TV stations from Spanish Broadcasting System; a senior vice president resigned, blaming Americano's problems on mismanagement, while other employees pointed to its attempts to expand into television production. [7]

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References

  1. 1 2 3 4 5 6 Allison, Natalie (January 23, 2023). "'Fox News in Spanish': Inside an upstart media company's big plans to impact the 2024 election". Politico . Archived from the original on February 14, 2023. Retrieved February 14, 2023.
  2. 1 2 3 Caputo, Marc (March 7, 2022). "'Defcon 1 moment': New Spanish-language conservative network fuels fresh Dem fears over disinfo, Latino outreach". NBC News. Archived from the original on February 14, 2023. Retrieved February 14, 2023.
  3. 1 2 3 Roig-Franzia, Manuel (April 17, 2023). "A brash new media network bets 'Trump' translates into Spanish". The Washington Post . Retrieved April 17, 2023.
  4. ↑ Cosme Torres, Lesley (July 13, 2022). "Otro presentador conservador de Radio Mambí dice que se va tras cambiar de manos la emisora de Miami" [Another conservative presenter at Radio Mambí says he's gone after Miami station changes hands]. El Nuevo Herald (in Spanish). Retrieved July 14, 2022.
  5. ↑ Caputo, Marc (September 29, 2022). "In Spanish-language radio war, a conservative network shifts from satellite to local after launching". NBC News. Archived from the original on February 14, 2023. Retrieved February 14, 2023.
  6. ↑ Venta, Lance (June 27, 2023). "KNZR To Flip To Spanish Conservative Talk". RadioInsight. Retrieved June 27, 2023.
  7. ↑ Delgado, Antonio María (August 10, 2023). "Striving to become Fox News en Español, Miami-based Americano Media runs out of money". Miami Herald . Retrieved August 11, 2023.
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