Amrapali Jewels

Amrapali Jewels

Company type	Private limited company
Industry	Gems & Jewellery
Founded	1978
Founder	Rajiv Arora and Rajesh Ajmera
Headquarters	Jaipur , India
Area served	Worldwide
Key people	Rajiv Arora Rajesh Ajmera [1] Tarang Arora & Akanksha Arora
Products	Jewelry & Accessories
Website	Official website

Amrapali Jewels is a jewellery house founded in 1978 by Rajiv Arora and Rajesh Ajmera in Jaipur. ^[2] Amrapali designs, produces and distributes tribal, fine and uncut gemstone jewellery. The brand has stores in India and London. ^{[3] [4] [5] [6]} The brand also operates a museum of Indian jewellery in Jaipur. ^{[7] [8]}

Historical background

The inspiration to start Amrapali Jewellery was the fascination that Rajiv Arora and Rajesh Ajmera held for ancient India, as it was the focus of their graduate studies. ^[9]

Indian jewellery museum

The brand operates an Amrapali Museum of Jewellery, spread over a 6,500 square feet (600 m²) space and showcasing traditional Indian Jewellery in the city of Jaipur. The collection took 50 years to be gathered. ^{[7] [8] [10] [11] [12] [13] [14]}

Income Tax Department raid

On 13 July 2020, the I.T. Department raided Amrapali Jewels and its owner Rajiv Arora, who is a close aide of Congress CM, Ashok Gehlot and Vice President of the Rajasthan Pradesh Congress Committee ^[15] for tax evasion at various locations, including Mumbai and Delhi. ^[16]

There was also a case in 2015 registered against Amrapali Jewels regarding bogus purchases of precious and semi-precious stones. ^[17]

References

1. Rajiv Arora and Rajesh Ajmera Archived 21 May 2014 at the Wayback Machine
2. "DNA Mumbai Anniversary: Indulgence is now on a roll". 28 July 2018.
3. "Amrapali opens first store in Pakistan – The Express Tribune". 4 December 2015.
4. "Tarang Arora: The story of Amrapali". The Week Portfolio. 28 February 2018.
5. "Amrapali launches 'Baahubali' jewelry at Hyderabad store". 28 April 2017.
6. "Tarang Arora on history and journey of Amrapali Jewels : Luxury Market: Business Today". businesstoday.in. 10 September 2014.
7. Liu, Ming (24 March 2017). "In Homage to India's Jewel Culture". The New York Times.
8. Stephen, Rosella (11 December 2017). "Amrapali Museum to open next January in Jaipur". The Hindu .
9. "A cut above the rest – SmartCEO". 1 October 2012. Archived from the original on 21 May 2014. Retrieved 21 May 2014.
10. "Now showing at a museum near you: Bhagat Singh's gun, Sachin's gloves". Hindustan Times . 5 May 2017.
11. "Star Jeweller – Amrapali Jewels". Outlook . 2 June 2016.
12. Chhibber, Vatsala (23 February 2018). "Fancy a ruby-studded back scratcher?". Livemint.
13. "Jewels from a museum". 25 March 2018.
14. "Treasures from the past". Deccan Chronicle . 1 April 2018.
15. "My Journey". Rajiv Arora – via rajivarora.com.
16. "I-T raids at premises owned by Gehlot's aides". FirstPost.com. 13 July 2020.
17. "Amrapali Jewels Pvt. Ltd., Jaipur vs Department Of Income Tax on 24 November, 2015". Indian Kanoon – via indiankanoon.org.