Company type | Private |
---|---|
Industry | Musical instrument retail |
Founded | 1964 |
Founders |
|
Headquarters | , England |
Key people | Lee Anderton |
Website | www |
Andertons Music Co. is a family owned partnership that sells musical instruments & professional audio equipment. The store & online operations are based in Guildford, Surrey, England. Its online store is one of the United Kingdom's top 150 e-commerce sites, with sales in excess of $70 million per year. Andertons has won numerous awards within the music industry, including the NAMM Music Dealer of The Year Award. Andertons is the only non-US based music store in the world to ever win this award. [1] Andertons is widely known among guitarists & musicians for video demonstrations by co-owner Lee "The Captain" Anderton, Rob Chapman, [2] and Peter Honoré a.k.a. "Danish Pete" [3] as well as many other familiar faces on YouTube. Lee Anderton is also an investor in multiple musical equipment brands, including Chapman Guitars, Victory Amplification, EastCoast Guitars, Burns Guitars London, Landlord FX, and Ordo. [4] [5] [6]
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Andertons Music Co. is a family-owned business founded in 1964 by father and son, Harry and Peter Anderton. [7] Lee Anderton is the son of Peter Anderton.
Andertons opened its primary YouTube channel in 2007, originally with the goal of highlighting product sales and featuring product reviews. The channel currently has almost 1 million subscribers (August 2024). [8]
In addition to product reviews and demos, Andertons has featured interviews with many notable guitarists and guitar makers, including Mick Thomson, Joe Bonamassa, Russ Parrish, Paul Gilbert, Guthrie Govan, Albert Lee, John Petrucci, Paul Reed Smith, Mary Spender, [9] Nita Strauss, Walter Trout, Tommy Emmanuel and Steve Vai. [10]
Andertons has received numerous industry awards, including:
Peter Anderton was also the co-founder of the Academy of Contemporary Music. [22]
Duane Eddy was an American rock and roll guitarist. In the late 1950s and early 1960s, he had a string of hit records produced by Lee Hazlewood which were noted for their characteristically "twangy" guitar sound, including "Rebel-'Rouser", "Peter Gunn", and "Because They're Young". He had sold 12 million records by 1963. His guitar style influenced the Ventures, the Shadows, the Beatles, Bruce Springsteen, Steve Earle, and Marty Stuart.
Kenneth Thomas Jones is an English drummer best known for his work in the groups Small Faces, Faces and the Who. Jones was inducted into the Rock and Roll Hall of Fame in 2012 as a member of Small Faces/Faces.
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Albert Laurence Di Meola is an American guitarist. Known for his works in jazz fusion and world music, he began his career as guitarist with the group Return to Forever in 1974. From 1976 to 1978 he played with Stomu Yamashta in the supergroup Go on three records. The 1970s and 1980s saw albums such as Land of the Midnight Sun, Elegant Gypsy, Casino and Friday Night in San Francisco earn him both critical and commercial success.
The NAMM Show is an annual trade show in the United States organized by the National Association of Music Merchants (NAMM), which describes it as "the industry’s largest stage, uniting the global music, sound and entertainment technology communities". It is typically held in January at the Anaheim Convention Center in Anaheim, California.
The Academy of Contemporary Music (ACM) is a music academy in Guildford, Surrey, England providing contemporary music-based courses.
Leland Bruce Sklar is an American bassist and session musician. He rose to prominence as a member of James Taylor's backing band, which coalesced into a group in its own right, The Section, which supported so many of Asylum Records' artists that they became known as Asylum's de facto house band, as those artists became iconic singer-songwriters of the 1970s.
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Orianthi Penny Panagaris, known mononymously as Orianthi, is an Australian guitarist, singer and songwriter who rehearsed in 2009 with Michael Jackson in preparation for his This Is It concert series, and performed with Alice Cooper's touring band. Her 2009 debut single "According to You" peaked at No. 3 in Japan, No. 8 in Australia and No. 17 in the US; her second album, Believe, received a worldwide release in late 2009. The same year, she was named one of the "12 Greatest Female Electric Guitarists" by Elle magazine. She also won the "2010 Breakthrough Guitarist of the Year" award hosted by Guitar International magazine.
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Chesbro Music Company is a privately owned American manufacturer and wholesaler of musical instruments, musical instrument accessories and sheet music. Chesbro Music was founded in 1911 and is based in Idaho Falls, Idaho. Chesbro owns Teton Guitars, and has been run by female CEOs since 1953.
Robert Allan David Wilson, MBE, born in 1951 in the Scottish Borders, is an entrepreneurial business leader, musician and philanthropist. He lives in Knebworth, Hertfordshire. He was awarded an MBE in the 2016 Queen's New Years Honours for services to the music industry and charity.
Robert Sutherland Chapman is an English musician, YouTuber, and the founder and co-owner of Chapman Guitars. Chapman is known for his popular instructional YouTube channel and as demonstrator of guitar equipment for Andertons Music Co. He is the lead singer and a guitarist for the blues/Americana band Clockwork Wolf & Co, and was previously the frontman of rock band Dorje.
Maurice Joseph Summerfield is a British guitarist, author, publisher, and businessman. He is the founder of Classical Guitar magazine. He produced several recordings for his company's label, Guitar Masters Records, from 1981 to 1985.
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Mary Spender is a British singer-songwriter, guitarist, and YouTube personality.
Robert Andrew Scallon is an American YouTuber, musician, and multi-instrumentalist based in Chicago, Illinois. He is best known for several viral videos featuring his music, including heavy metal songs played with traditionally non-metal instruments.
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... Brighton-based guitarist Mary Spender is among the most successful...