Andrew Bachman

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Andrew Bachman
AndrewBachman.jpg
Born (1983-06-09) June 9, 1983 (age 42)
Wayland, MA
Alma mater Babson College (BA, 2006)
OccupationsCo-founder, Tatto Media
(president, 2005-09)
Co-founder, Scambook
(president, 2011-12)
Founder, Game Plan
(president, CEO, CFO & chairman, 2012-14)
Years active2005-present

Andrew Bachman (born June 9, 1983) is an American entrepreneur and investor. He is the founder of several companies, including Game Plan Holdings. [1] [2]

Contents

Early life and education

Bachman was born and raised in Wayland, Massachusetts, to physician parents. [3] He attended Babson College in Wellesley, Massachusetts, [4] graduating in 2006. [5] From 2010 through 2013, Bachman co-funded a scholarship at his alma mater [6] [2] [7]

Career

Tatto Media

In 2005, while at Babson, Bachman partnered with fellow Babson students Lin Miao, Lucas Brown and Lee Brown to create Tatto Media, an Internet advertising and marketing company. [4] [8] [9] [10] The company offered advertisers a different way to pay for online banner advertising, with payment based on performance rather than impressions. [4] Bachman served as president of Tatto, which was based in Boston and also had offices in Seattle and Los Angeles. [4]

In 2008, Tatto was named a Top Global 250 company by AlwaysOn. [8] That year, the company reached annual revenue figures of $40 million. [11] The following year, revenues topped $100 million, and by 2010, according to comScore, the company had become the third-largest ad network in the world, and had 120 employees. [4] [9] [12] In November 2009, Tatto stopped their operations on Facebook. [11] [12] [13] [14]

In 2011, mobile social network game developer Ozura World acquired Tatto Media for $60 million. [8] [11] [15] By 2013, according to Liao, Tatto was defunct and no longer had any ties to Ozura World. [9]

Scambook

On March 1, 2011, following the sale of Tatto, Bachman, Miao and Jay Edelson, managing partner of law firm Edelson PC, founded Scambook.com, a consumer-complaint platform that linked consumers with attorneys to address various types of scams perpetrated by companies. [15] [16] [17] Bachman served as the company's president. [10] In 2011, after being named to the Empact 100 list of top US entrepreneurs under the age of 30, Bachman was invited to the White House and honored for his accomplishments at Scambook. [17] He sold his shares of Scambook in July 2012. [18] [19]

Game Plan Holdings

In April 2012, Bachman became president and chief financial officer of Game Plan Holdings, a supplement company he co-founded with two of his former Babson College students. He became chairman and chief executive officer in March 2013. [20] [21] Game Plan Holdings is a publicly traded company under the ticker GPLH. [20] Game Plan formerly operated the sports-related social networking sites Hazzsports.com, Totalscout.com and CheckinSave.com, all of which were folded in February 2013. [22] At that time, Game Plan Holdings acquired Sporting Blood, a vitamin and nutritional supplements company, [22] and launched Game Plan Nutrition, which makes protein shakes and other supplements. It has an online network of trainers who earn commissions by recommending the company's products. [23] The nutritional products have been used by NFL, NBA and MLB athletes. [21]

In November 2013, Bachman was featured in the Boston Globe as an example of "fit entrepreneurs" breaking longstanding stereotypes of the tech world. [23] On February 11, 2014, he resigned as president, chief executive officer, chief financial officer and chairman of Game Plan. [24]

On June 15, 2014, the FTC announced that Miao and the corporate defendants have reached an agreement in the case of the fraudulent scheme involving Tatto. [25] [26] [27] Although he was named in the original FTC complaint, Bachman was not named in the settlement. Bachman stated that he was years removed from any involvement with Tatto. [21] [28] [29] [30] [31]

References

  1. ↑ "Complaint for Permanent Injunction and Other Equitable Relief" (PDF). ftc.gov. Retrieved June 29, 2023.
  2. 1 2 Scholarships, Babson.edu. Accessed November 12, 2014.
  3. ↑ Andrew Bachman, “Monetization trumps innovation,” Boston.com, June 19, 2013.
  4. 1 2 3 4 5 Joel Holland, “From College Students to Million-Dollar Partners,” Entrepreneur , January 18, 2010.
  5. ↑ Callum Borchers, “The secret to building a business network? Poker,” Boston.com, November 14, 2013.
  6. ↑ “President’s Society: Alumni, Parents, and Friends,” Babson.edu. Accessed November 12, 2014.
  7. ↑ "Mobile Cramming: A society stops paying attention, criminals allegedly make millions" . Retrieved June 29, 2023.
  8. 1 2 3 Gregory Gomer, “Babson Grads Sell Ad Company Tatto Media for $60 Million,” BostInno, April 12, 2011.
  9. 1 2 3 Natalie Jarvey, “Ex-Phone Exec Placed on Hold,” Los Angeles Business Journal , December 23, 2013.
  10. 1 2 “Best Advice I Ever Got: Andrew Bachman,” Inc. , March 29, 2012.
  11. 1 2 3 Leena Rao, “Ozura World Buys Affiliate Marketing And Ad Network Tatto Media For $60 Million,” TechCrunch, April 11, 2011.
  12. 1 2 Eric Eldon, “Can the Advertising Offers Business Find Redemption In Social Networks?” Inside Facebook, November 19, 2009.
  13. ↑ Dean Takahashi, “Facebook bans offer providers Gambit and Tatto Media due to questionable ads,” VentureBeat, November 19, 2009.
  14. ↑ Michael Arrington, “Free Posters! AKA Scamville, It’s Back.” TechCrunch, October 18, 2010.
  15. 1 2 MeiMei Fox, “Six Sizzling Entrepreneurs Under 40,” Huffington Post , June 18, 2012.
  16. ↑ “Is Scambook.com a Scam Itself?” NBC Chicago, July 23, 2013.
  17. 1 2 “Young Entrepreneurs From 100 Companies Contribute Over 2,500 Jobs and $374 Million to the U.S. Economy,” PRWeb, November 16, 2011.
  18. ↑ “Andrew Bachman,” Local Success, 2013. Accessed November 12, 2014.
  19. ↑ BBB Business Review: Scambook, Archived 2014-07-22 at the Wayback Machine BBB.org. Accessed November 12, 2014.
  20. 1 2 Game Plan Holdings Inc [ dead link ], Bloomberg Businessweek . Accessed November 12, 2014.
  21. 1 2 3 Caryn Tomer, “Exclusive Interview: Can Andrew Bachman Make A Comeback?” Techli, July 3, 2014.
  22. 1 2 “Game Plan Holdings Looks Like It Could Really RYUN,” aimhighprofits.com, February 15, 2013.
  23. 1 2 Callum Borchers, “More tech workers subvert unfit geek stereotype,” Boston Globe , November 12, 2013.
  24. ↑ "Form 8-K for GAME PLAN HOLDINGS, INC. Change in Directors or Principal Officers". Edgard Online. February 11, 2014. Archived from the original on February 21, 2014. Retrieved August 24, 2016.
  25. ↑ “FTC Moves Against Massive Mobile Cramming Operation That Heaped Millions in Unwanted Charges on Consumers’ Bills,” ftc.gov, December 16, 2013.
  26. ↑ “Operators of Massive Mobile Cramming Scheme Will Surrender More Than $10M in Assets in FTC Settlement,” ftc.gov, June 13, 2014.
  27. ↑ Chris Caesar, “FTC: Settlement Reached in Multi-Million Dollar Texting Scam Case,” Boston.com, June 15, 2014.
  28. ↑ Eric Randall, “A Boston Entrepreneur’s Lesson in Checking Your Phone Bill,” Boston , June 16, 2014.
  29. ↑ Truman Lewis, “Wireless crammer will surrender his assets,” ConsumerAffairs, August 5, 2014.
  30. ↑ “Operator of Mobile Cramming Scheme Will Pay More Than $1.2 Million in FTC Settlement,” ftc.gov, August 5, 2014.
  31. ↑ "Operator of Mobile Cramming Scheme Will Pay More Than $1.2 Million in FTC Settlement". August 5, 2014.
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