The Atkins diet is a low-carbohydrate fad diet devised by Robert Atkins in the 1970s, marketed with claims that carbohydrate restriction is crucial to weight loss and that the diet offered "a high calorie way to stay thin forever".
Robert Coleman Atkins was an American physician and cardiologist, best known for the Atkins Diet, which requires close control of carbohydrate consumption and emphasizes protein and fat as the primary sources of dietary calories in addition to a controlled number of carbohydrates from vegetables.
The Zone diet is a fad diet emphasizing low-carbohydrate consumption. It was created by Barry Sears, an American biochemist.
Gillian McKeith is a Scottish television personality and writer. She is known for her promotion of various pseudoscientific ideas about health and nutrition. She is the former host of Channel 4's You Are What You Eat (2004–2006), Granada Television's Dr Gillian McKeith's Feel Fab Forever (2009–2010), and W Network's Eat Yourself Sexy (2010). In 2008, McKeith regularly appeared on the E4 health show Supersize vs Superskinny, and in 2010, she was a contestant on the tenth series of the ITV show I'm a Celebrity...Get Me Out of Here!
Juice fasting, also known as juice cleansing, is a fad diet in which a person consumes only fruit and vegetable juices while abstaining from solid food consumption. It is used for detoxification, an alternative medicine treatment, and is often part of detox diets. The diet can typically last from one to seven days and involve a number of fruits and vegetables and even spices that are not among the juices typically sold or consumed in the average Western diet. The diet is sometimes promoted with implausible and unsubstantiated claims about its health benefits.
Dean Michael Ornish is an American physician and researcher. He is the president and founder of the nonprofit Preventive Medicine Research Institute in Sausalito, California, and a Clinical Professor of Medicine at the University of California, San Francisco. The author of Dr. Dean Ornish's Program for Reversing Heart Disease,Eat More, Weigh Less and The Spectrum, he is an advocate for using diet and lifestyle changes to treat and prevent heart disease.
Mary Gertrude Enig was a nutritionist and researcher known for her unconventional positions on the role saturated fats play in diet and health. She disputed the medical consensus that diets high in saturated fats contribute to development of heart disease, while she advocated for a low-carbohydrate high-fat diet, rich in animal fats and coconut oil.
Gary Taubes is an American journalist, writer, and low-carbohydrate / high-fat (LCHF) diet advocate. His central claim is that carbohydrates, especially sugar and high-fructose corn syrup, overstimulate the secretion of insulin, causing the body to store fat in fat cells and the liver, and that it is primarily a high level of dietary carbohydrate consumption that accounts for obesity and other metabolic syndrome conditions. He is the author of Nobel Dreams (1987); Bad Science: The Short Life and Weird Times of Cold Fusion (1993); Good Calories, Bad Calories (2007), titled The Diet Delusion (2008) in the UK and Australia; Why We Get Fat: And What to Do About It (2010); The Case Against Sugar (2016); and The Case for Keto: Rethinking Weight Control and the Science and Practice of Low-Carb/High-Fat Eating (2020). Taubes's work often goes against accepted scientific, governmental, and popular tenets such as that obesity is caused by eating too much and exercising too little and that excessive consumption of fat, especially saturated fat in animal products, leads to cardiovascular disease.
Nathan Pritikin was an American inventor, engineer, nutritionist and longevity researcher. He promoted the Pritikin diet, a high-carbohydrate low-fat plant-based diet combined with regular aerobic exercise to prevent cardiovascular disease. The Pritikin diet emphasizes the consumption of legumes, whole grains, fresh fruit and vegetables and non-fat dairy products with small amounts of lean meat, fowl and fish.
The Beverly Hills Diet is a fad diet developed by author Judy Mazel (1943–2007) in her 1981 bestseller, The Beverly Hills Diet.
John A. McDougall is an American physician and author. He has written a number of diet books advocating the consumption of a low-fat vegan diet based on starchy foods and vegetables.
Fit for Life is a diet and lifestyle book series stemming from the principles of orthopathy. It is promoted mainly by the American writers Harvey and Marilyn Diamond. The Fit for Life book series describes a fad diet which specifies eating only fruit in the morning, eating predominantly "live" and "high-water-content" food, and, if animal protein is eaten, avoiding combining it with complex carbohydrates.
Joy L. Bauer, MS, RDN, is the host of NBC's "Health & Happiness" and the health and nutrition expert on The Today Show. Bauer is the author of 15 bestsellers.
The South Beach Diet is a popular fad diet developed by Arthur Agatston and promoted in his bestselling 2003 book. It emphasizes eating food with a low glycemic index, and categorizes carbohydrates and fats as "good" or "bad". Like other fad diets, it may have elements which are generally recognized as sensible, but it promises benefits not backed by supporting evidence or sound science.
Master Cleanse is a modified juice fast that permits no food, substituting tea and lemonade made with maple syrup and cayenne pepper. The diet was developed by Stanley Burroughs, who initially marketed it in the 1940s, and revived it in his 1976 book The Master Cleanser. Proponents claim that the diet tones, reduces and cleanses the body, allowing the body to heal itself. There is no evidence that the diet removes any toxins or that it achieves anything beyond temporary weight loss, followed by rapidly regaining the lost weight.
Mark Adam Hyman is an American physician and author. He is the founder and medical director of The UltraWellness Center and was a columnist for The Huffington Post. Hyman was a regular contributor to the Katie Couric Show until the show's cancellation in 2013. He writes a blog called The Doctor’s Farmacy, which examines many topics related to human health and welfare, and also offers a podcast by the same name that's available across all popular podcast platforms. He is the author of several books on nutrition and longevity, including Food Fix, Eat Fat, Get Thin, and Young Forever.
Fred Pescatore is a Manhattan-based author and internist who specializes in nutrition. He is best known as the author of the bestselling children's health book Feed Your Kids Well (1998) and The Hamptons Diet (2004).
Nina Teicholz is a journalist who advocates for reducing restrictions on naturally-occurring fats, including saturated fats, in the American diet.
Audrey Eyton was an English animal welfare campaigner, journalist and writer. She is best known for creating the F-Plan diet, a high-fibre diet that has been criticized as a fad diet.
