Antes muerta que Lichita

Antes muerta que Lichita
Genre	Telenovela
Created by	Pedro Armando Rodríguez
Written by	Humberto Robles Alejandra Romero Meza Héctor Octavio Valdés Pedro Armando Rodríguez
Screenplay by	Pedro Armando Rodríguez
Story by	Jordi Arencón Marta Azcona Covadonga Espeso Ariana Martín
Directed by	Benjamín Cann Rodrigo Hernández
Creative director	Florencio Zavala
Starring	Maite Perroni Eduardo Santamarina Arath de la Torre Ingrid Martz Chantal Andere Manuel "Flaco" Ibáñez Luz Elena González Macaria Gabriela Platas
Narrated by	Maite Perroni
Theme music composer	Eduardo Murguía Mauricio Arriaga Thalía
Opening theme	"Si Alguna Vez" by Thalía
Country of origin	Mexico
Original language	Spanish
No. of seasons	1
No. of episodes	131
Production
Executive producer	Rosy Ocampo
Producers	Eduardo Meza María Alba Espinosa
Cinematography	Daniel Ferrer Alejandro Álvarez Ceniceros
Editors	Pablo Peralta Víctor Mollinedo Arias
Camera setup	Multi-camera
Production company	Televisa
Original release
Network	Canal de las Estrellas
Release	August 24, 2015 (2015-08-24) – February 21, 2016 (2016-02-21)
Related
El amor no es como lo pintan

Antes muerta que Lichita, (English title: Anything but Plain) ^[1] (More literally, I'd Rather be Dead Than Lichita) ^[2] is a Mexican telenovela produced by Rosy Ocampo for Televisa. ^[3]

Plot

Lichita (Maite Perroni) has been working at Iconika Ad Agency for 10 years but feels undervalued and invisible. She decides to make a change and transforms herself from the office “whipping girl” into the empowered Alicia. However, no climb to the top is ever easy and, along the way, she faces situations that test her character and values. ^[4]

Production

Production of Antes muerta que Lichita officially started on May 18, 2015. The telenovela was formerly known as Más canija que ninguna. ^[5] It will be the first telenovela in 4K resolution format produced by Televisa. ^[6]

Webnovela

During the Univision Upfront , it was confirmed that Antes muerta que Lichita, it will have its own webnovela, which can be seen in the same telenovela and by the Televisa website. ^[7]

Cast and characters

Main characters

• Maite Perroni as Alicia Gutiérrez López / Lichita, she is the assistant of Elías and other entrepreneurs of Icónika. ^[8]
• Eduardo Santamarina as Augusto de Toledo y Mondragón, he is the general president of Icónika. ^{[9] [10] [11]}
• Arath de la Torre as Roberto Duarte, he is a fake journalist who reaches Icónika order to obtain a high position in the company. ^{[12] [13]}
• Ingrid Martz as Luciana de Toledo y Mondragón, she is the niece and later revealed as the biological daughter of Augusto. ^{[14] [15] [16]}
• Chantal Andere as Sandra Madariaga, she is the chief executive officer of Icónika. ^{[17] [18] [19]}
• Manuel "Flaco" Ibáñez as Ignacio "Nacho" Gutiérrez, he is the father of Lichita and Magos.
• Luz Elena González as Jesusa “Chuchette”
• Macaria as Fátima
• Gabriela Platas as Beatriz Casablanca de Toledo y Mondragón

Recurring characters

• Pablo Valentín as Gumaro
• Roberto Blandón as Rafael De Toledo y Mondragón
• Sherlyn as Magos, she is the younger sister of Lichita. ^[20]
• Eddy Vilard as Alejandro de Toledo y Mondragón Casablanca, he is the son of Augusto and Beatriz, and hides to the world that he is gay for fear of bullying. ^{[21] [22] [23]}
• Patricio Borghetti as Néstor Acosta, he is the "account executive" in Icónika. ^{[24] [25] [26]}
• Ricardo Fastlicht as Elías Merchant, he is the creative director general of Icónika. ^[27]
• Felipe Nájera as Marcelo
• Mónica Ayos as Valeria Iribarren
• Wendy González as Brisa Pacheco, she is the art director in Icónika. ^{[28] [29] [30]}
• Diego de Erice as Braulio Moncada, he is the "account executive" in Icónika. ^{[31] [32] [33]}
• Ana Paula Martínez as Ximena Gutiérrez López
• Vanessa Díaz as Dafne De Toledo y Mondragón Casablanca
• Patricio de la Garza as Mateo Duarte Uribe
• Jana Raluy as Venus Rodríguez
• Luis Ramón Orozco as El vigilante
• Carla Cardona as Martha
• Ilse Ikeda as Ivonne
• Rebeca Gucón as Ivette
• Oswaldo Zárate as Gerardo "El Gerrys"
• Estrella Solís as Paula
• Ivan Nevelitchki as Draco
• Sylvia Pasquel as Elsa López de Gutiérrez, she is the mother of Lichita and Magos. ^{[34] [35]}

Guest stars

• Roberto Sen as Héctor Ontiveros
• Fernando Larrañaga as Agente de la API #3
• José María Negri as Macario Santillana
• Roberto D'Amico as Agente de la API #2
• Gonzalo Peña as Ángel
• Mark Tacher as Luis Altamirano ^{[36] [37]}
• Gabriel Soto as Santiago de la Vega ^[38]
• Patricia Navidad as Marlene Garbo
• Dominika Paleta as Sheyla ^[39]

Awards and nominations

Year	Award	Category	Nominated	Result
2016	TVyNovelas Awards	Best Telenovela of the Year	Rosy Ocampo	Nominated
		Best Lead Actress	Maite Perroni	Won
		Best Lead Actor	Arath de la Torre	Nominated
		Best Female Antagonist	Ingrid Martz	Nominated
		Best Male Antagonist	Eduardo Santamarina	Nominated
		Best Leading Actress	Silvia Pasquel	Nominated
		Best Leading Actor	Manuel "Flaco" Ibáñez	Nominated
		Best Co-star Actress	Chantal Andere	Nominated
		Best Co-lead Actor	Pablo Valentín	Nominated
		Best Supporting Actress	Luz Elena González	Nominated
		Best Supporting Actor	Ricardo Fastlicht	Nominated
		Best Young Lead Actress	Wendy González	Won
		Best Young Lead Actor	Diego de Erice	Nominated
		Best Female Revelation	Ana Paula Martínez	Nominated
		Best Musical Theme	"Si Alguna Vez" (Thalía)	Nominated
		Best Original Story or Adaptation	Pedro Armando Rodríguez, Alejandra Romero Meza, Humberto Robles and Héctor Valdés	Nominated
		Best Direction of the Camaras	Benjamín Cann and Rodrigo Zaunbos	Nominated
		Best Cast	—	Nominated
		Best Telenovela multi-platform	—	Won
	Premios Juventud	Favorite Actor	Arath de la Torre	Nominated
		Favorite Actress	Maite Perroni	Won
		Best Theme Novelero	"Si Alguna Vez" - (Thalía)	Nominated

Mexico broadcast

Timeslot (ET/PT)	No. of episodes	Premiered		Ended
		Date	Premiere Ratings	Date	Finale Ratings
Monday to Friday 8:20PM	131	August 24, 2015 [40]	18.4 [41]	February 21, 2016 [42]	—

References

1. "Eng title-Anything but plain". televisainternacional.com. Retrieved November 16, 2015.
2. "Antes Muerta Que Lichita (I'd Rather Be Dead than Ordinary) - Univision". Univision. Archived from the original on 2016-03-04. Retrieved 2015-12-30.
3. Marie Palma F. "Elenco de telenovela Antes muerta que Lichita". starMedia (in Spanish). Archived from the original on May 18, 2015. Retrieved May 11, 2015.
4. "Antes Muerta Que Lichita (I'd Rather Be Dead than Ordinary)". Univision.com. Archived from the original on March 4, 2016. Retrieved July 14, 2015.
5. "Más Canija Que Ninguna: Conoce quién protagonizaría telenovela". Perú.com (in Spanish). 20 March 2015. Retrieved May 11, 2015.
6. Javier Poza. ""Antes muerta que Lichita" primera novela en formato 4K: Arath de la Torre". Grupo Fórmula (in Spanish). Retrieved May 11, 2015.
7. "Mira Avance De 'Corazón Enamorado,' La Web Novela Dentro De 'Antes Muerta Que Lichita'". Novela Lounge (in Spanish). 12 May 2015. Retrieved May 14, 2015.
8. "Maite Perroni es Lichita en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
9. "Eduardo Santamarina, el villano de 'Antes muerta que Lichita'". Televisa (in Spanish). Retrieved May 11, 2015.
10. "Santamarina será un exitoso empresario en "Antes muerta que Lichita"". Notimex (in Spanish). Archived from the original on July 16, 2015. Retrieved July 16, 2015.
11. "Eduardo Santamarina es Augusto de Toledo en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
12. Staff Sexenio. "Sherlyn presenta Antes Muerta que Lichita". Sexenio (in Spanish). Retrieved May 4, 2015.
13. "Arath de la Torre es Roberto Duarte en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
14. "Ingrid Martz es Luciana en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
15. "Ingrid Martz se une al elenco de 'Antes muerta que Lichita'". Televisa (in Spanish). Retrieved June 17, 2015.
16. "Ingrid Martz será una simpática villana en 'Antes muerta que Lichita'". Univision TV (in Spanish). Archived from the original on 2015-07-16. Retrieved July 16, 2015.
17. Maxine Woodside. "Chantal Andere será pelirroja en "Antes muerta que Lichita"". Grupo Fórmula (in Spanish). Archived from the original on May 18, 2015. Retrieved May 11, 2015.
18. "Chantal Andere, una villana diferente en "Antes Muerta que Lichita"". La Prensa Espectaculos (in Spanish). Retrieved July 16, 2015.
19. "Chantal Andere es Sandra en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
20. "Sherlyn es Magos en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
21. "Eddy Vilard se une al elenco de "Antes Muerta que Lichita"". Univision (in Spanish). Archived from the original on 2015-05-26. Retrieved May 23, 2015.
22. "Eddy Vilard ante nuevo reto actoral en "Antes muerta que Lichita"". informador.com.mx (in Spanish). Archived from the original on 4 March 2016. Retrieved 20 September 2015.
23. "Crece elenco de Antes muerta que Lichita, Eddy Vilard se integra". sdpnoticias.com (in Spanish). Retrieved 26 September 2015.
24. "Patricio Borghetti es Néstor en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
25. "Patricio Borghetti se integra al elenco de Antes Muerta Que Lichita". Espectaculosatiempo (in Spanish). Archived from the original on September 24, 2015. Retrieved June 17, 2015.
26. "Antes muerta que Lichita: Patricio Borghetti será "Nestor Acosta"". Peru.com (in Spanish). 26 June 2015. Retrieved July 14, 2015.
27. "Ricardo Fastlicht es Elías en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
28. "Wendy González se integra al elenco de Antes Muerta Que Lichita". Espectaculosatiempo (in Spanish). Archived from the original on August 27, 2017. Retrieved June 17, 2015.
29. "Wendy González en antes muerta que Lichita". TV y Espectaculos (in Spanish). Archived from the original on July 16, 2015. Retrieved July 16, 2015.
30. "Wendy González es Brisa en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
31. "Diego de Erice es Braulio en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
32. "Diego de Erice se suma a 'Antes muerta que Lichita'". Televisa (in Spanish). Retrieved May 11, 2015.
33. "Diego de Erice será Braulio en 'Antes muerta que Lichita'". Televisa (in Spanish). Retrieved July 16, 2015.
34. "Sylvia Pasquel es Elsa en "Antes muerta que Lichita"". uvideos.com (in Spanish). Retrieved 26 September 2015.
35. "Sylvia Pasquel será una madre optimista en 'Antes muerta que Lichita'". Informador MX (in Spanish). Archived from the original on August 12, 2015. Retrieved July 16, 2015.
36. "Mark Tacher contará con participación especial en Antes Muerta Que Lichita". Espectaculosatiempo (in Spanish). Archived from the original on September 24, 2015. Retrieved August 2, 2015.
37. "Detrás de cámaras Nacho atropella a Roberto". Televisa (in Spanish). Retrieved August 28, 2015.
38. "Altair Jarabo, Adriana Louvier y Paty Navidad en Antes muerta que Lichita". tvyespectaculos.com. Archived from the original on 9 September 2015. Retrieved 9 September 2015.
39. Poza, Javier. "Dominika Paleta tendrá participación especial en "Antes muerta que Lichita"". Grupo Fórmula (in Spanish). Archived from the original on July 14, 2015. Retrieved July 14, 2015.
40. "Estreno de Antes Muerta Que Lichita el 24 de agosto". Espectaculosatiempo (in Spanish). Archived from the original on March 3, 2016. Retrieved June 17, 2015.
41. Rubio, Flor. "Estreno "Antes muerta…" con audiencia más alta de la barra de Televisa". Radio Formula MX (in Spanish). Retrieved August 25, 2015.
42. "Televisa: Antes muerta que Lichita finaliza el 21 de febrero". prensario.net (in Spanish). Retrieved 21 February 2016.

External links

• Antes muerta que Lichita at IMDb