Apetito

Last updated
apetito
Company type Privately held company
Industryinstitutional & individual catering, meals on wheels, food retailing
Founded1958
FounderKarl Düsterberg
Headquarters,
Productsfood
Revenue1.04 billion Euro (2019)
Number of employees
11,522 (2019)
Website http://www.apetito.com
Rheine Rheine Bonefatiusstrasse Apetito02.jpg
Rheine

apetito is a European frozen food company which was founded in post war Germany. The company operates in Germany, the Netherlands, Austria, Spain, France the United Kingdom, Canada and the United States and employ over 11,522 people.[ citation needed ] [1] They are the main providers of "meals on wheels" for local authorities in the United Kingdom, and Canada, [2] and were given a Queen's Award for Enterprise in 2005.

Contents

History

The company was founded by Karl Düsterberg in 1958 in Rheine, Germany as "apetito Ready Meals" producing frozen ready meals for retail and business canteens, schools, nurseries and the service of Meals on Wheels in Germany. [3] The company began to expand, to Canada in 1987, and to neighbouring countries in Europe in 1989, when "apetito B.V" was founded in the Netherlands.

In 1991, the company set up "apetito (UK) Limited" in Sevenoaks, United Kingdom, and by 2001, had acquired "Nord Restauration S.H." and "Orlysienne du Nord" in France. Business outside of Germany now accounts for approx 25% of apetito's total turnover, [4] though the company's headquarters are still in Rheine, Germany.

Meals on wheels

The meals on wheels schemes organised by local councils in United Kingdom deliver 40 million or 77,000 meals every week to 200,000 people. [5] Of these, apetito produces 900,000 meals and puddings a week or 47 million a year. [6]

Wiltshire Farm Foods

apetito operates a private frozen meal delivery service — Wiltshire Farm Foods. The company, originally named "The Waldens Wiltshire Foods Limited" and based in Trowbridge, was purchased by apetito in November 1995. Wiltshire Farm Foods specialise in delivering frozen ready meals to private customers throughout the United Kingdom. [7]

The company offers over three hundred different ready to reheat frozen meals, including vegetarian, gluten free, and diabetic. The service is intended mainly for elderly or disabled people, but can be used by anybody who prefers to have meals delivered to their home. [8]

Wiltshire Farm Foods deliveries are largely carried out by franchisees. [9]

Heart To Home Meals

On April 13, 2015, Heart To Home Meals launched as the new company name for apetito's Copper County Foods Division. [10]

Copper County Foods

Copper County Foods is the Canadian franchise of Wiltshire Farm Foods. It incorporated on June 25, 2008, and commenced selling franchises in June 2009. The Copper County Foods franchise network is in its infancy in Canada, with the market in Ontario currently under development. [11] On April 13, 2015, Copper County Foods rebranded to Heart To Home Meals. [12]

Copper County Foods delivers meals, soups and desserts directly to the home. Their products are developed to cater to special dietary needs and can be ordered online, by phone, or with the delivery driver. Product listings are colour coded and tagged with symbols indicating if a meal is diabetic friendly, low in sodium, fat or calories. They also have meals for diets free of gluten and lactose, as well as pureed and minced meals. [13]

Advertising

apetito's first television marketing campaign started on 6 November 2006, showing commercials on every private television station in Germany.[ citation needed ] Advertisements in England have also been aired.

Awards and nominations

The company were given a Queen's Award for Enterprise in 2005 for outstanding achievements in innovation in regard to provision of food to the elderly. [14]

They were nominated for two awards in 2008, one for corporate responsibility from ICAEW, the other for business innovation from IMechE. [15] apetito Canada was awarded the Brampton Outstanding Business Achievement Award in 2010, in the category of Food & Beverage. [16]

Related Research Articles

Harry Ramsden's is a fast food restaurant chain based in the United Kingdom which offers fish and chips and assorted themed dishes. Founded by restaurant entrepreneur Harry Ramsden in Guiseley, West Yorkshire in 1928, the business has 35 owned and franchised outlets throughout the UK and Ireland.

<span class="mw-page-title-main">Frozen meal</span> Pre-packaged frozen prepared food

A frozen meal, prepackaged meal, ready-made meal, ready meal (UK), frozen dinner, and microwave meal is ultra-processed food portioned for an individual. A frozen meal in the United States and Canada usually consists of a type of meat, fish, or pasta for the main course, and sometimes vegetables, potatoes, and/or a dessert. Some frozen meals feature Indian, Chinese, Mexican, and other foods of international customs. Another form of convenience food, which is merely a refrigerated ready meal that requires less heating but expires sooner, is popular.

Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.

<span class="mw-page-title-main">M&M Food Market</span> Canadian frozen food company

M&M Food Market, formerly known as M&M Meat Shops, is a Canadian frozen food retail chain. The company is headquartered in Mississauga, Ontario, and has locations in all ten provinces, the Yukon and the Northwest Territories; the company formerly had operations in the Midwestern United States under the MyMenu brand that operated between 2008 and 2013.

<span class="mw-page-title-main">Meals on Wheels</span> Charitable organization

Meals on Wheels is a program that delivers meals to individuals at home who are unable to purchase or prepare their own meals. The name is often used generically to refer to home-delivered meals programs, not all of which are actually named "Meals on Wheels". Many of the housebound recipients are the elderly, and many of the volunteers are also elderly but able-bodied and able to drive automobiles.

<span class="mw-page-title-main">Freddy's Frozen Custard & Steakburgers</span> American fast-food restaurant

Freddy's Frozen Custard & Steakburgers, or simply Freddy's, is an American fast-casual restaurant chain based in Wichita, Kansas. Its menu includes steakburgers, Vienna Beef hot dogs, and chicken sandwiches. The company also provides frozen custard and specialty sundaes.

<span class="mw-page-title-main">Schwan's Company</span> Food company

Schwan's Company, formerly known as The Schwan Food Company, is a food company with approximately 8,500 employees. It originated in the United States as a family-owned business and in 2019 became a subsidiary of CJ CheilJedang of South Korea — with four major business units including Schwan's Consumer Brands, Schwan's Food Service, Strategic Partner Solutions and SFC Global Supply Chain.

<span class="mw-page-title-main">Cook Trading</span>

Cook is a Sittingbourne-based manufacturer and retailer of frozen ready meals founded in 1997 by Edward Perry and Dale Penfold. Their founding statement is to 'cook using the same ingredients and techniques you would at home, so everything looks and tastes homemade'. Ed ran the business with his brother James from 2000 to 2009. In 2017 Dale Penfold retired and now Ed leads the business alongside his sister Rosie, as co-chief executive officer.

<span class="mw-page-title-main">DiGiorno</span> Brand name of frozen pizza by Nestlé

DiGiorno is a brand of frozen pizzas sold in the United States, and is a subsidiary of Nestlé. In 2023, Nestle discontinued sales of Delissio pizzas in Canada.

<span class="mw-page-title-main">Online food ordering</span> Process of ordering food via a website or other application

Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food or food that has not been specially prepared for direct consumption.

<span class="mw-page-title-main">Diet-to-Go</span>

Diet-to-Go (DTG) is a privately held company that was founded in 1991 by Hilton Davis. The company offers a national diet delivery food product and local food pickup meals. The company was formed originally as a local diet delivery company in Virginia.

Oakhouse Foods is a home meals service delivering frozen ready meals. The business was founded in the UK in 1994.

Gousto, a trading name of SCA Investments Limited, is a British meal kit retailer, headquartered in Shepherd's Bush, London, founded by Timo Boldt and James Carter. Gousto supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easily followed recipes.

<span class="mw-page-title-main">Food delivery</span> Courier service in which food is delivered to a customer

Food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically made either by telephone, through the supplier's website or mobile app, or through a third party food ordering service. The delivered items can include entrees, sides, drinks, desserts, or grocery items and are typically delivered in boxes or bags. The delivery person will normally drive a car, but in bigger cities where homes and restaurants are closer together, they may use bikes or motorized scooters.

<span class="mw-page-title-main">My Food Bag</span> New Zealand meal kit home delivery service

My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals. The company is publicly traded and was floated on the NZX and ASX on 5 March 2021.

<span class="mw-page-title-main">Planet Organic</span> British supermarket chain

Planet Organic is a British supermarket chain, with ten stores in London as of August 2023.

<span class="mw-page-title-main">Dishoom (restaurant)</span> Chain of Indian restaurants

Dishoom is a small Bombay (Mumbai)-inspired restaurant group with locations throughout the UK.

<span class="mw-page-title-main">HelloFresh</span> German meal kit provider

HelloFresh SE is a German meal-kit company based in Berlin. It is the largest meal-kit provider in the United States, and also has operations in Australia, Canada, New Zealand and Europe.

Minor Food Group is one of three core subsidiary business under Minor International. It is categorized as Public Company Limited. In food service industry, it is one of the largest restaurant chains in Asia Pacific region. The company was established by William E. Heinecke in 1980. Headquarter is located in Bangkok Metropolis, Thailand. Its address is at Berli Jucker House, 15/F 99 Sukhumvit 42 Rd, Klong Toei Road. Its products includes Casual Dining Restaurant, Quick Service Restaurant (QSR), Food, Food Service and Food Delivery.

Freshly was a New York City-based convenience food delivery company that delivered throughout the contiguous United States. It was acquired by Nestlé in October 2020 and was shut down in January 2023.

References

  1. "Neues & Presse | apetito" (PDF). Apetito.de. Retrieved 2020-02-09.
  2. "Meals on wheels changes hard to swallow". Richmond and Twickenham Times. 18 July 2008. Retrieved 2008-11-25.
  3. "Familienunternehmen: Apetito feiert 65. Geburtstag". food-service.de (in German).
  4. Our History Archived 2009-01-06 at the Wayback Machine , apetito Group. Retrieved 2008-09-03.
  5. Marrissa-Catherine Carrarini (28 March 2008). "Meals on wheels for the more well-heeled". London: Timesonline.co.uk. Retrieved 2008-11-25.[ dead link ]
  6. "Meals on wheels in Paris and Peterborough". CatererSearch. 2003-09-01. Retrieved 2009-03-03.
  7. "Wiltshire Farm Foods - (SEO) Case Study". elixirrdigital.com. Retrieved 2024-01-29.
  8. Guide-information Gloucestershire Archived 2006-08-27 at the Wayback Machine , 31 May 2007. Retrieved 2008-09-03.
  9. "Wiltshire Farm Foods Franchise Opportunities". Archived from the original on 2008-08-21. Retrieved 2010-07-06.
  10. "Home Delivered Frozen Meals - Heart to Home Meals - Frozen Food Home Delivery". hearttohomemeals.ca. Retrieved 2017-04-10.
  11. Copper County Foods
  12. "Home Delivered Frozen Meals - Heart to Home Meals - Frozen Food Home Delivery". HeartToHomeMeals.ca. Retrieved 2017-04-10.
  13. Copper County Foods.
  14. Queens Award Winners 2005 Archived April 3, 2009, at the Wayback Machine , queensawards.org.uk
  15. Becky Paskin, (http://www.bighospitality.co.uk/item/2232/23/5/3 Hotels to score big at National Business Awards), 1 Sep 2008, bighospitality.co.uk. Retrieved 2008-09-03.
  16. Brampton Business Achievement Awards Archived 2012-02-02 at the Wayback Machine , brampton.ca