AppsFlyer

Last updated

AppsFlyer Ltd.
Company type Private
IndustryMobile attribution and analytics
Founded2011
FoundersOren Kaniel and Reshef Mann
Headquarters
San Francisco
,
United States
ProductsNativeTrack and OneLink
Website www.appsflyer.com

AppsFlyer is a SaaS mobile marketing analytics and attribution platform. Founded in Israel in 2011, the company is now headquartered in San Francisco, California.[ citation needed ]

Contents

History

AppsFlyer is a privately held company co-founded in Israel in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, company CTO.[ citation needed ] AppsFlyer received its first funding from the Microsoft Ventures Accelerator program.[ citation needed ]

Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango [1] and Magma [2] partners.

In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding [3] [4] from Fidelity Growth Partners Europe, [5] which has helped accelerate the company's growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth. [6]

In February 2018, AppsFlyer opened a new US headquarters in San Francisco.[ citation needed ]

In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. Growth equity firm General Atlantic led the round. [7]

Acquisitions

In May 2018, AppsFlyer acquired the development team Yodas. [8]

In November 2023, AppsFlyer acquired the gaming and apps data analytics firm DevtoDev. [9] Less than a month later, the company acquired the AI-powered UA and monetization platform oolo. [10]

References

  1. ↑ "Venture Capital". Pitango.com. Retrieved 21 May 2015.
  2. ↑ "Companies". Magmvc.com. Retrieved 21 May 2015.
  3. ↑ Hirschauge, Orr (20 January 2015). "Mobile Ads Analytics Company AppsFlyer Raises $20 Million". The Wall Street Journal Blogs – Digits. Retrieved 25 May 2015.
  4. ↑ Lunden, Ingrid. "AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform" . Retrieved 11 May 2015.
  5. ↑ "AppsFlyer: helping mobile marketers see in the dark". Archived from the original on 11 May 2015. Retrieved 11 May 2015.
  6. ↑ "AppsFlyer Raises $56 Million". Fortune. Retrieved 22 January 2017.
  7. ↑ Orbach, Meir (21 January 2020). "Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation". CTECH – www.calcalistech.com. Retrieved 21 January 2020.
  8. ↑ "חברת AppsFlyer רוכשת את צוות הפיתוח של Yodas". כלכליסט – www.calcalist.co.il. 31 May 2018. Retrieved 12 June 2018.
  9. ↑ "AppsFlyer acquires DevtoDev data analytics for games and app devs". VentureBeat . 8 November 2023.
  10. ↑ Schiff, Allison (5 December 2023). "AppsFlyer Ends The Year With Another Acquisition". AdExchanger. Retrieved 9 August 2024.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.