AppsFlyer

Last updated

AppsFlyer Ltd.
Company type Private
IndustryMobile attribution and analytics
Founded2011
FoundersOren Kaniel and Reshef Mann
Headquarters
San Francisco
,
United States
ProductsNativeTrack and OneLink
Website www.appsflyer.com

AppsFlyer is a SaaS mobile marketing analytics and attribution platform. Founded in Israel in 2011, the company is now headquartered in San Francisco, California. [1]

Contents

History

AppsFlyer is a privately held company co-founded in Israel in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, company CTO. [2] AppsFlyer received its first funding from the Microsoft Ventures Accelerator program. [1]

Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango [3] and Magma [4] partners.

In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding [5] [6] from Fidelity Growth Partners Europe, [7] which has helped accelerate the company's growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth. [8]

In February 2018, AppsFlyer opened a new US headquarters in San Francisco. [9]

In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. Growth equity firm General Atlantic led the round. [10]

Acquisitions

In May 2018, AppsFlyer acquired the development team Yodas. [11]

In November 2023, AppsFlyer acquired the gaming and apps data analytics firm DevtoDev. [12] Less than a month later, the company acquired the AI-powered UA and monetization platform oolo. [13]

References

  1. 1 2 Rogers, Bruce. "Can Oren Kaniel's AppsFlyer Become Dominant Measurement Tool For All Connected Devices?". Forbes. Retrieved 9 August 2024.
  2. ↑ Rogers, Bruce. "Can Oren Kaniel's AppsFlyer Become Dominant Measurement Tool For All Connected Devices?". Forbes. Retrieved 29 August 2024.
  3. ↑ "Venture Capital". Pitango.com. Retrieved 21 May 2015.
  4. ↑ "Companies". Magmvc.com. Retrieved 21 May 2015.
  5. ↑ Hirschauge, Orr (20 January 2015). "Mobile Ads Analytics Company AppsFlyer Raises $20 Million". The Wall Street Journal Blogs – Digits. Retrieved 25 May 2015.
  6. ↑ Lunden, Ingrid. "AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform" . Retrieved 11 May 2015.
  7. ↑ "AppsFlyer: helping mobile marketers see in the dark". Archived from the original on 11 May 2015. Retrieved 11 May 2015.
  8. ↑ "AppsFlyer Raises $56 Million". Fortune. Retrieved 22 January 2017.
  9. ↑ "AppsFlyer Opens New US Headquarters in San Francisco's South of Market District". MarTech Series.
  10. ↑ Orbach, Meir (21 January 2020). "Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation". CTECH – www.calcalistech.com. Retrieved 21 January 2020.
  11. ↑ "חברת AppsFlyer רוכשת את צוות הפיתוח של Yodas". כלכליסט – www.calcalist.co.il. 31 May 2018. Retrieved 12 June 2018.
  12. ↑ "AppsFlyer acquires DevtoDev data analytics for games and app devs". VentureBeat . 8 November 2023.
  13. ↑ Schiff, Allison (5 December 2023). "AppsFlyer Ends The Year With Another Acquisition". AdExchanger. Retrieved 9 August 2024.
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