Arab Medical Center (AMC) is a community hospital located in Amman, Jordan. Initially established in 1994, as a center for cardiac excellence and specialty surgery, the AMC now caters for the majority of medical and surgical services both for adults and pediatric patients.[1] In November 2019, the hospital celebrated its Silver Jubilee (25 years of operations), with a massive marketing campaign that involved room renovations, introduction of the new Cath. Lab, and the introduction of two new digital systems for patients complaints and patients satisfaction survey, among other activities.[2][3]
Under a new marketing and business development manager,[8][9] AMC had a notable participation in the following medical tourism events and exhibitions:
Annual International Conference and Exhibition of Specialized Medical Services (HIME, 2018) 15th-18 March, Bagdad – Iraq[10]
International Medical Tourism Exhibition & Conference (IMTEC, 2018) 24th-26 April 2018, Muscat - Oman[11]
Jordan Tourism Board's Medical Tourism Road Fair 29 July – 2 August 2019, Kurdistan - Iraq[12]
Medical Tourism World Summit - 5th edition 28th-29 August 2019, Amman – Jordan[13]
International Health Care Travel Forum (IHTF2019) 26th-28 October 2019, Amman-Jordan[14]
Sixth Medical Tourism Summit, October 2021, Amman - Jordan[15]
The Role of Crisis and Disaster Management in Responding to the Coronavirus Pandemic and Its Impact on the Aviation Sector, Tourist Sites, and Attracting Tourists to Jordan[16]
The Eighth Medical Tourism World Summit, Nov. 25, 2023, Amman - Jordan[17]
4th International Conference of the Jordanian Spine Society[18]
Arabi Care Card
In June 2018, a new pioneer loyalty program was introduced by AMC to offer discounts for customers directly on outpatient services; Laboratory, Radiology and In-Service Clinics services were set to provide card holders with discounts ranging from 10 to 20% on procedures or tests performed there. This was the first loyalty program among all other hospitals in Jordan.
AMC Building from the outside
Arabi Podcast
In late January 2020, AMC launched a new Podcast channel through SoundCloud service; this was the first such marketing venture among all Jordanian hospitals, with the aim to provide health and medical educational platform for public through hosting top physicians operating in the Jordanian private sector in various specialities. Among the first few episodes many subjects were to be discussed including; Ophthalmology, ENT, Gynecology, Endocrinology, Bariatric Surgeries, Neurology, Urology, Orthopedics, Gastroenterology and Other speciality medical conditions.[19][20]
Corporate Philosophy and Medical Tourism
In 2025, the Arab Medical Center introduced the organizational philosophy and tagline "نحن إليك أقرب" (We are closer to you). The phrase was adopted to highlight the hospital’s focus on patient-centered care and accessibility for both local and international patients. The concept of "closeness" was linked to three areas: the hospital’s strategic location in central Amman near major hotels and embassies, the expansion of telemedicine and digital health services to reach patients across borders, and the promotion of Jordan as a safe medical tourism destination.[21]
As part of this initiative, the center emphasized its role in serving international patients seeking specialized care in Jordan, particularly in fields such as cardiology, stem cell and bone marrow transplantation, advanced diagnostic imaging, and fertility treatments. The tagline has been positioned to connect AMC’s services with the broader growth of medical tourism in Jordan, where hospitals compete to attract patients from Iraq, Palestine, Saudi Arabia, Yemen, Libya, Sudan, Oman, Bahrain, and Kuwait.[22]
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