Aravind Laboratories

Last updated

Aravind Laboratories
Industry Cosmetic
Founded1938;85 years ago (1938) [1] in Triplicane, Madras Presidency, British India
FounderK. Vasudevan
Headquarters Chennai, ,
Area served
India
Key people
R. Rajagopal (MD)
D. Hari Prasad (MD)
ProductsEyetex, Saandhu, Kanmai, 11-in-one
BrandsEyetex, Eyetex Dazller, Dazller Eterna, Pallavi, Divyaa and Poornima
Number of employees
1,400 [2]  (2012)

Aravind Laboratories is an Indian cosmetic manufacturing company, founded in 1938. [1] [3] It is based in Chennai, Tamil Nadu, India. The company is known for its Eyetex range of cosmetics. [4] [5] [6]

Contents

History

The company was started with a small store in Triplicane in 1938 by K. Vasudevan, an assistant to Carnatic singer M.S. Subbulakshmi. Vasudevan started making Kajal (Kohl) under the name of Eyetex brand. In its initial days, the company manufactured Kajal and Kumkum liquid in glass bottles. It manufactured kanmai, a shiny, jet-black substance that was used to accentuate the eyewash first sold at Pushpavanam Stores in Triplicane, Tamil Nadu. Vasudevan also made saandhu, a deep-red liquid used to draw bindis. [1] The company was acquired by A.V. Srinivasan, a chemist in 1958. The company set up its first manufacturing unit in Ramapuram in 1968, where its factory is currently located, as of April 2016. In 1981, the 11-in-one, one of Aravind's popular products, was launched. The product consists of 11 colours of liquid saandhu packed in a circular box. [1] In 2002, the company began selling colour cosmetics like eyeliner, nail polish, lipstick, mascara, face-wash, scrub and lip gel, under the brand-name Dazller. They contribute 45% of Aravind's turnover. [2] Aravind Laboratories garnered a turnover of 24.50 crore (US$3 million) in the year 2007. [7] The company also claims for introducing the 'buy one get one free' marketing strategy to market the product by selling a 2-in-1 pack for the price of one, as reported by The Hindu Business Line. [6] Eyetex was the cosmetic partner of Star Plus's dance reality show, Nach Baliye of season 9 in 2019. [8]

Related Research Articles

<span class="mw-page-title-main">Titan Company</span> Indian multinational watch manufacturing company

Titan Company Limited is an Indian company that mainly manufactures fashion accessories such as jewellery, watches and eyewear. Part of the Tata Group and started as a joint venture with the TIDCO, the company has its corporate headquarters in Electronic City, Bangalore, and registered office in Hosur, Tamil Nadu.

<span class="mw-page-title-main">MRF (company)</span> India based tyre manufacturing company

Madras Rubber Factory, commonly known as MRF or MRF Tyres, is an Indian Multinational tyre manufacturing company and the largest manufacturer of tyres in India. It is headquartered in Chennai, Tamil Nadu, India. The company manufactures rubber products including tyres, treads, tubes and conveyor belts, paints and toys. MRF also runs the MRF Pace Foundation, Chennai and MIDD - MRF Institute of Driver Development in Chennai.

Nirma is a group of companies based in the Indian city of Ahmedabad, that manufactures products ranging from detergents, soaps, cement, cosmetics, salt, soda ash, LAB and injectables. Karsanbhai Patel, an entrepreneur and philanthropist, started Nirma in 1969 as a one-man operation.

<span class="mw-page-title-main">Economy of Tamil Nadu</span> Overview of the economy of Tamil Nadu

Tamil Nadu is the second largest state economy in India. It is also the most industrialised state in the country. More than 60% of the state is urbanized, accounting over 10.6% of the urban population in the country which is 6% of India's total population. Services contributes to 55% of the economic activity in the state, followed by manufacturing at 34% and agriculture at 11%. Government is the major investor in the state, with 52% of total investments, followed by private Indian investors at 29.9% and foreign private investors at 14.9%. It has been ranked as the most economically free state in India by the Economic Freedom Rankings for the States of India.

<span class="mw-page-title-main">Kajal Aggarwal</span> Indian actress (born 1985)

Kajal Aggarwal is an Indian actress and model who mainly appears in Telugu and Tamil language films, in addition to a few Hindi films. Aggarwal has worked in more than 50 films and also received two South Indian International Movie Awards.

<span class="mw-page-title-main">Sterlite Copper</span> Indian copper manufacturing company

Sterlite Copper is a subsidiary of Sterlite industries, a company owned by Vedanta Limited.

<span class="mw-page-title-main">Chemplast Sanmar</span> Chemical company

Chemplast Sanmar Limited is an Indian chemical company. It is a major manufacturer of PVC resins, chlorochemicals and piping systems.

Saravana Stores, founded in 1969, is a chain of retail stores in India. It is the largest family owned business retail chain in India.

The Tamil Nadu State Marketing Corporation (TASMAC) is a company owned by the Government of Tamil Nadu, which has a monopoly over wholesale and retail vending of alcoholic beverages in the Indian state of Tamil Nadu. It controls the Indian Made Foreign Liquor (IMFL) trade in the state.

<span class="mw-page-title-main">Aavin</span> State Government Cooperative

Aavin is a State Government Cooperative under the ownership of Tamil Nadu Cooperative Milk Producers Federation Limited, Ministry of Cooperation, Government of Tamil Nadu and the trademark of Tamil Nadu Co-operative Milk Producers' Federation Limited. Aavin procures milk, processes it and sells milk and milk products to consumers.

Economy of Coimbatore is heavily influenced by information technology, engineering and textiles. Coimbatore is called the Manchester of South India due to its extensive textile industry, and IT industry, small and medium scale enterprise gdp(gross domestic product) of Coimbatore city is around $35 billion in 2021.It is second largest city by GDP in Tamil Nadu. The city has four special economic zones [SEZ], ELCOT SEZ, KGISL SEZ, SPAN Venture SEZ, Aspen SEZ and at least five more SEZs are in the pipeline. In 2010, Coimbatore ranked 15th in the list of most competitive Indian cities.

V-Guard Industries Ltd, is an Indian electricals and home appliances manufacturer, headquartered in Kochi and the largest in the state of Kerala with an annual turnover of ₹23.21 billion in financial year 2017–18. The company manufactures voltage stabilizers, electrical cable, electric pumps, electric motors, geysers, solar water heaters, electric fans and UPSs. It was founded in 1977 by Kochouseph Chittilappilly as a small voltage stabilizer manufacturing unit.

<span class="mw-page-title-main">Piramal Group</span> Indian conglomerate

The Piramal Group is an Indian multinational conglomerate that has presence across various sectors such as healthcare, life sciences, drug discovery, financial services, alternative investment and real estate.

Bisk Farm is a brand which is owned by SAJ Food Products (P) Ltd, a part of the Aparna Group of Companies. It is a fast-moving consumer goods company, headquartered in the city of Kolkata in the Indian state of Bengal.

Vellore, located in Tamil Nadu, India, has a diversified economy, primarily based in leather processing, shoe manufacturing, automobile assembly, precision tool milling, explosive materials production, and the service industry.

<span class="mw-page-title-main">Funskool</span>

Funskool (India) Ltd. is an Indian toy manufacturing company, founded in 1987 with headquarters in Chennai, Tamil Nadu. Apart from its own brands, the company also manufactures and distributes products in the Indian market under license from foreign toy brands including Hasbro, Disney, Warner Bros., Takara Tomy, and Ravensburger.

<span class="mw-page-title-main">Coimbatore Wet Grinder</span> Type of Wet Grinders from Tamil Nadu, India

Coimbatore Wet Grinder refers to wet grinders manufactured in Coimbatore, Tamil Nadu. It has been recognized as a Geographical indication by the Government of India in 2005-06. As of 2015, Coimbatore has more than 700 wet grinder manufacturers with a monthly output 75,000 units per every 100,000 produced in India.

Pincon Spirit Limited (PSL), formerly Sarang Viniyog Ltd., incorporated in 1978, is an Indian company that manufactures industrial alcohol, Indian-made foreign liquor (IMFL), country liquor and desi darus. Monoranjan Roy serves as the chairman and managing director of the company. It is listed with the Bombay Stock Exchange (BSE), the National Stock Exchange (NSE) and the Securities and Exchange Board of India.

<span class="mw-page-title-main">Ranipet district</span> District of Tamil Nadu in India

Ranipet district is one of the 38 districts of Tamil Nadu, India, formed by trifurcating Vellore district. The Government of Tamil Nadu has announced its proposal on 15 August 2019, together with Tirupattur district. However, it was officially declared on 28 November 2019 by Tamil Nadu Government. The town of Ranipet would serve as the district headquarters.

Royapettah Neighbourhood, in Chennai district, in Tamil Nadu State, in India.

Royapettah is a neighbourhood of Chennai, India.

References

  1. 1 2 3 4 Kannadasan, Akila (12 April 2016). "An eye for beauty". The Hindu .
  2. 1 2 Kannan, Swetha (14 November 2012). "Eyetex wants to be more than a kajal, kumkum brand". The Hindu Business Line .
  3. "India Major Manufacturers". Bhavan's Journal. Bharatiya Vidya Bhavan. 24 (1–13). 1977.
  4. "Aravind Laboratories to launch men's premium cosmetics in 2-3 months". The Economic Times . 13 March 2012.
  5. India Major Manufacturers (8 ed.). Business Information Agency. 2008. ISBN   9781418771973.
  6. 1 2 Sriram, Malathy (21 November 2016). "Eyetex eyes the big league". Business Line.
  7. "Aravind Laboratories eyeing Rs.32 crore business". DNA India. 28 June 2007.
  8. "Star Plus ropes in five sponsors for 'Nach Baliye 9'". TelevisionPost. 12 July 2019.