Product type | Baking Soda products |
---|---|
Owner | Church & Dwight |
Country | United States |
Introduced | 1846 |
Markets | World |
Tagline | The standard of purity |
Website | armandhammer.com |
Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan. Originally associated solely with baking soda and washing soda, the company began to expand the brand to other products in the 1970s by using baking soda as a deodorizing ingredient. The new products included toothpaste, laundry detergent, underarm deodorant, and cat litter.
The original Arm and hammer logo usage dates back to the 1860s. James A. Church, son of Dr. Austin Church, ran a spice business known as Vulcan Spice Mills. According to the company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking. [1]
It is often claimed that the brand name originated with tycoon Armand Hammer; however, the Arm & Hammer brand was in use 31 years before Hammer was born. Hammer was often asked about the Church & Dwight brand when he attempted to buy the company. While unsuccessful, Hammer's Occidental Petroleum acquired enough stock for him to join the Church & Dwight board of directors in 1986. Hammer remained one of the owners of Arm & Hammer until his death in 1990. [2]
Arm and Hammer started as John Dwight and Company in 1846 when John Dwight and Austin Church used their sodium bicarbonate in their kitchen. They formerly made the Cow Brand trademark on their baking soda. In 1886, Austin retired and his two sons succeeded in selling Arm and Hammer Baking Soda through their name Church and Co as a competing company to the John Dwight Company which continued selling Cow Brand baking soda. The Church & Dwight Company was formed when the two were merged. [3]
In 1972, Arm & Hammer launched an advertising campaign promoting the idea that a box of baking soda in the refrigerator could control odors. [4] The campaign is considered a classic of marketing, leading within a year to more than half of American refrigerators containing a box of baking soda. [5] [6] This claim has often been repeated since then. [7] [8] However, there is little evidence that it is effective in this application. [9] [10] Arm & Hammer further claims that the box must be replaced monthly. [11]
In 1986, Arm & Hammer created the Armex brand, a line of soda blasting agents originally used to aid in the conservation-restoration of the Statue of Liberty. [12]
Sodium bicarbonate (IUPAC name: sodium hydrogencarbonate), commonly known as baking soda or bicarbonate of soda, is a chemical compound with the formula NaHCO3. It is a salt composed of a sodium cation (Na+) and a bicarbonate anion (HCO3−). Sodium bicarbonate is a white solid that is crystalline but often appears as a fine powder. It has a slightly salty, alkaline taste resembling that of washing soda (sodium carbonate). The natural mineral form is nahcolite, although it is more commonly found as a component of the mineral trona.
Baking powder is a dry chemical leavening agent, a mixture of a carbonate or bicarbonate and a weak acid. The base and acid are prevented from reacting prematurely by the inclusion of a buffer such as cornstarch. Baking powder is used to increase the volume and lighten the texture of baked goods. It works by releasing carbon dioxide gas into a batter or dough through an acid–base reaction, causing bubbles in the wet mixture to expand and thus leavening the mixture. The first single-acting baking powder was developed by food manufacturer Alfred Bird in England in 1843. The first double-acting baking powder, which releases some carbon dioxide when dampened and later releases more of the gas when heated by baking, was developed by Eben Norton Horsford in the U.S. in the 1860s.
Armand Hammer was an American business manager and owner. He spent decades with Occidental Petroleum in the mid 20th century. Called "Lenin's chosen capitalist" by the press, he was also known for his art collection and his close ties to the Soviet Union.
Brillo is a trade name for a scouring pad, used for cleaning dishes, and made from steel wool filled with soap. The concept was patented in 1913, at a time when aluminium pots and pans were replacing cast iron in the kitchen; the new cookware blackened easily. The company's website states the name Brillo is from the Latin word for "bright", although no such word exists in Latin. In Spanish the word brillo means the noun "shine"; however, German, Italian, French, and English do have words for "shine" or "bright" beginning with brill- deriving from Latin words for beryl.
A litter box, also known as a sandbox, cat box, litter tray, cat pan, potty, pot or litter pan, is an indoor feces and urine collection box for cats, as well as rabbits, ferrets, miniature pigs, small dogs, and other pets that instinctively or through training will make use of such a repository. They are provided for pets that are permitted free roam of a home but who cannot or do not always go outside to excrete their metabolic waste.
Church & Dwight Co., Inc. is an American consumer goods company focusing on personal care, household products, and specialty products. The company was founded in 1847 and is headquartered in Ewing, New Jersey. It is the parent company of well-known brands such as Arm & Hammer, Trojan, OxiClean, and First Response. In 2022, Church & Dwight reported annual revenue of $5.4 billion. The company's products and services include a wide range of consumer goods, including laundry detergent, air fresheners, baking soda, condoms, pregnancy tests, and oral hygiene products.
Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca from Italian, Spanish, and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
Pepsodent is an American brand of toothpaste with the minty flavor that is derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in the North American market to Church & Dwight.
A saltine or soda cracker is a thin, usually square, cracker, made from white flour, sometimes yeast, and baking soda, with most varieties lightly sprinkled with coarse salt. It has perforations over its surface, as well as a distinctively dry and crisp texture.
An animal cracker is a particular type of cracker, baked in the shape of an animal, usually an animal either at a zoo or a circus, such as a lion, a tiger, a bear, or an elephant. The most common variety is light-colored and slightly sweet, but darker chocolate-flavored and colorful frosted varieties are also sold. Although animal crackers tend to be sweet in flavor like cookies, they are made with a layered dough like crackers and are marketed as crackers and not cookies.
Mentadent is a brand name for a line of dental products manufactured by Unilever for its home and international markets excluding the United States and Canada where the company sold its rights to the brand to Church & Dwight Company in 2003.
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers; the H-5 is the first model that was introduced. The company faced competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines.
Bubble Up is a lemon-lime soft drink brand created in 1919 by Sweet Valley Products Co. of Sandusky, Ohio. It is now manufactured by the Dad's Root Beer Company, LLC, and owned by Hedinger Brands, LLC, for the United States, Canada, and Mexico, and by Monarch Beverage Company of Atlanta for international markets.
Sodium lauroyl sarcosinate (INCI), also known as sarcosyl, is an anionic surfactant derived from sarcosine used as a foaming and cleansing agent in shampoo, shaving foam, toothpaste, and foam wash products.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.
Arm and hammer is a symbol of industry, and the god Vulcan.
Carter-Wallace was a personal care company headquartered in New York City. The company was formed by the merger of Carter Products and Wallace Laboratories. The company had a research facility in Cranbury, New Jersey.
The arm and hammer is a symbol consisting of a muscular arm holding a hammer. Used in ancient times as a symbol of the god Vulcan, it came to be known as a symbol of industry, for example blacksmithing and gold-beating. It has been used as a symbol by many different kinds of organizations, including banks, local government, and socialist political parties.
Austin Church (January 8, 1799 – August 7, 1879) was an American medical doctor and a pioneer of bicarbonate of soda manufacturing. He was a co-founder of the company that first developed the product in America from chemical compound salts. His company was the first to use the Arm & Hammer trademark to sell the product as a baking soda. He was a businessman involved with merchandising the soda product in a variety of uses from cooking and cleaning ingredients to health product supplements. As a philanthropist Church was involved with charities across the United States.