Toothpaste is a gel dentifrice used in conjunction with a toothbrush to help clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene; it functions as an abrasive agent that helps to remove dental plaque and food from the teeth, works to suppress halitosis, and delivers active ingredients such as fluoride or xylitol to the teeth and gums to help prevent tooth decay (cavity) and gum disease (gingivitis). [1]
This list includes notable brands of toothpaste, both historic and contemporary.
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients to help prevent tooth decay and gum disease (gingivitis). Owing to differences in composition and fluoride content, not all toothpastes are equally effective in maintaining oral health. The decline of tooth decay during the 20th century has been attributed to the introduction and regular use of fluoride-containing toothpastes worldwide. Large amounts of swallowed toothpaste can be poisonous. Common colors for toothpaste include white and blue.
The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
Teeth cleaning is part of oral hygiene and involves the removal of dental plaque from teeth with the intention of preventing cavities, gingivitis, and periodontal disease. People routinely clean their own teeth by brushing and interdental cleaning, and dental hygienists can remove hardened deposits (tartar) not removed by routine cleaning. Those with dentures and natural teeth may supplement their cleaning with a denture cleaner.
Dental floss is a cord of thin filaments, typically made of nylon or silk, used in interdental cleaning to remove food and dental plaque from between teeth or places a toothbrush has difficulty reaching or is unable to reach. Its regular use as part of oral cleaning is intended to maintain oral health.
Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987. In France, Spain, Italy, Israel, Sweden, Finland, Colombia, Belgium, the Netherlands, Brazil, the United Kingdom, the Republic of Ireland, Australia, New Zealand, Nigeria, Greece, Uruguay and Argentina, P&G markets similar oral hygiene formulations under the Oral-B brand.
Pepsodent is an American brand of toothpaste with the minty flavor that is derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in the North American market to Church & Dwight.
Sodium monofluorophosphate, commonly abbreviated SMFP, is an inorganic compound with the chemical formula Na2PO3F. Typical for a salt, SMFP is odourless, colourless, and water-soluble. This salt is an ingredient in some toothpastes.
Mentadent is a brand name for a line of dental products manufactured by Unilever for its home and international markets excluding the United States and Canada where the company sold its rights to the brand to Church & Dwight Company in 2003.
Darlie is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Chinese and Southeast Asian markets. The company is headquartered in Hong Kong with manufacturing facilities in Zhongshan. The name, logo, and brand-mascot of the company had been the subject of controversy regarding racial stereotyping.
Elmex is a brand of toothpaste that has been sold since 1962. It is manufactured by GABA International AG, a Swiss manufacturer of branded oral care products located in Therwil. GABA was acquired by the Colgate-Palmolive company of the United States in 2004 for US$841 million. Elmex was the first toothpaste to contain the organic Amine Fluoride (AmF) olaflur as an active ingredient for protection against dental caries. Elmex is often sold together with Aronal which should be used in the morning. Aronal contains vitamin A and zinc to protect the gums against inflammation.
Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later revived Gleem toothpaste as a flavor variant of Crest toothpaste. In 2019, Procter & Gamble expanded the brand to include a line of electric toothbrushes.
Ipana was a toothpaste manufactured by Bristol-Myers Company. The wintergreen-flavored toothpaste, with active ingredient 0.243% sodium fluoride, reached its peak market penetration during the 1950s in North America. Marketing of Ipana used a Disney-created mascot named Bucky Beaver in the 1950s.
Tooth brushing is the act of scrubbing teeth with a toothbrush equipped with toothpaste. Interdental cleaning can be useful with tooth brushing, and together these two activities are the primary means of cleaning teeth, one of the main aspects of oral hygiene. The recommended amount of time for tooth brushing is two minutes each time for two times a day.
Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap.
Oral hygiene is the practice of keeping one's oral cavity clean and free of disease and other problems by regular brushing of the teeth and adopting good hygiene habits. It is important that oral hygiene be carried out on a regular basis to enable prevention of dental disease and bad breath. The most common types of dental disease are tooth decay and gum diseases, including gingivitis, and periodontitis.
Dental pertains to the teeth, including dentistry. Topics related to the dentistry, the human mouth and teeth include:
Gingivitis is a non-destructive disease that causes inflammation of the gums; ulitis is an alternative term. The most common form of gingivitis, and the most common form of periodontal disease overall, is in response to bacterial biofilms that are attached to tooth surfaces, termed plaque-induced gingivitis. Most forms of gingivitis are plaque-induced.
Promise is a brand of toothpaste that was launched in 1978 by Balsara hygiene in India. Initially, the brand was successful and commanded the second-highest market share after Colgate which was then the market leader. The success of the brand was attributed to the fact that it was positioned as a toothpaste made of clove oil, which is traditionally used in India to treat dental ailments. The brand's tagline was "The unique toothpaste with time-tested clove oil". Its brand ambassador was Maya Alagh. In 1994, the company launched a 2-in-1 gel under the Promise brand, however this product failed because it was aimed at the youth segment which did not relate to Promise's strong clove taste. In 2005, Promise was sold by Balsara to Dabur along with other Balsara toothpaste brands Babool and Meswak in a ₹1.43 billion (US$17 million) deal.
Meswak is a fluoride-free toothpaste brand that was launched in India by Balsara Hygiene in 1998. The toothpaste is marketed as a herbal toothpaste as it is made from extracts of the Salvadora persica plant. The teeth cleaning twig of the plant is reputed to have been used over 7,000 years ago.
Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987. Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India. The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool". Babool was relaunched with the tagline "Begin a great day, the Babool way" in 2002, when Babool was Balsara's biggest brand. In 2005, Babool was sold by Balsara to Dabur along with other Balsara toothpaste brands Promise and Meswak in a ₹1.43 billion (US$17 million) deal. As of 2007, the Babool brand was valued at ₹1 billion (US$12 million).
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Media related to Toothpaste at Wikimedia Commons
The dictionary definition of Toothpaste at Wiktionary