Elmex

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Elmex Elmex tubes.JPG
Elmex

Elmex is a brand of toothpaste that has been sold since 1962. [1] It is manufactured by GABA International AG, a Swiss manufacturer of branded oral care products located in Therwil. GABA was acquired by the Colgate-Palmolive company of the United States in 2004 for US$841 million. [2] Elmex was the first toothpaste to contain the organic Amine Fluoride (AmF) olaflur as an active ingredient for protection against dental caries.[ citation needed ] Elmex is often sold together with Aronal which should be used in the morning. [3] Aronal contains vitamin A and zinc to protect the gums against inflammation.

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The brand had a 25% market share in the German market as of 2008 and is noted for having used the same packaging appearance since its 1962 introduction. [3]

Elmex was the sponsor of the Dutch basketball club "Elmex Leiden" from 1982 to 1985 (now ZZ Leiden).

See also

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References

  1. Fink, Johannes Karl (2018-03-27). Materials, Chemicals and Methods for Dental Applications. John Wiley & Sons. ISBN   978-1-119-51032-1.
  2. Turner, Tyya (2006). Vault Guide to the Top Consumer Products Employers. ISBN   9781581314045.
  3. 1 2 Strauss, Ralf (2010-04-01). Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy. John Wiley & Sons. ISBN   978-0-470-74561-8.