Teen Spirit (deodorant)

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Teen Spirit
TeenSpiritStick.jpg
An earlier Teen Spirit Stick deodorant, with an "Orchard Blossom" scent
Product type Deodorant/antiperspirant
Owner Colgate-Palmolive
Country United States
Introduced1991;33 years ago (1991)
MarketsWorldwide
Previous owners The Mennen Company (1991–1992)
Website Teen Spirit

Teen Spirit is a deodorant, originally sold by Mennen, then Colgate-Palmolive (after Colgate-Palmolive acquired Mennen in 1992). [1]

Contents

Teen Spirit was first released by Mennen early in 1991, and with heavy advertising campaigns, it had soon "established a market niche" with teen girls. [2] Sales were boosted by the grunge band Nirvana's song "Smells Like Teen Spirit",[ citation needed ] which Kurt Cobain unknowingly named after the deodorant. [3] [4]

When Mennen was acquired by Colgate-Palmolive in 1992, the Teen Spirit brand was said to be the most popular product of its kind in the US and was the favorite of nearly 1/4 of all teenage girls.[ citation needed ] Because of its immense popularity, Colgate-Palmolive planned to begin a new hair-care line with the Teen Spirit name. The new hair-care products were released in August and sold well, as expected. [5] The Teen Spirit name began to lose its share of the market, just as the song with the same name started to drop off the charts.[ citation needed ] Before long, the company was forced to drop the hair-care line, but kept the deodorants.[ citation needed ] Today, all that is left of the Teen Spirit franchise is "Teen-Spirit Stick". Teen Spirit Stick is now only offered in two fragrances: Pink Crush and Sweet Strawberry. It is available in either the 1.4 or 2.3 ounce (40 or 69 gram) sizes. [6] [ dead link ]

Scents

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Teen Spirit may refer to:

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References

  1. "Colgate History" . Retrieved 20 January 2016.
  2. "Innovation still key for Mennen". 17 June 1991. Archived from the original on 21 October 2012. Retrieved 2006-07-03.
  3. "Kathleen Hanna on how she named 'Smells Like Teen Spirit'". ABC.net. 23 September 2016.
  4. Charles R. Cross (2001). Heavier Than Heaven: A Biography of Kurt Cobain . New York: Hyperion. p. 175. ISBN   0-7868-6505-9. At the time, no one in the band knew of the deodorant, and it wasn't until ['Smells Like Teen Spirit'] was recorded and mastered that anyone pointed out it had the name of a product in it.
  5. "Colgate Aims to Capture Teens". Archived from the original on 2013-01-25. Retrieved 2006-07-03.
  6. "Physlabs Store" . Retrieved 2006-07-03.
  7. "Teen Spirit Customer Reviews, Scent Name: Sweet Strawberry". Amazon.com. Retrieved 20 January 2016.