Suavitel

Last updated
Suavitel
Product type fabric softener
Owner Colgate-Palmolive
Country Mexico
Introduced1970;55 years ago (1970)
Related brands Downy, and Snuggle
MarketsUnited States, Canada, Mexico, Argentina, Puerto Rico, Spain, Chile, Colombia, Dominican Republic, Peru, Venezuela, Ecuador, Bolivia, Uruguay, Germany, Guatemala, Costa Rica, Belize, Honduras, Panama, El Salvador, Nicaragua, and Brazil
Website https://www.suavitel.com/en-us/

Suavitel is a Mexican brand of fabric softener marketed by Colgate-Palmolive. In some countries it is also known as Softlan, Soflan or Soflan-Suavitel.

Contents

History

In the 1970s, Colgate-Palmolive Mexico experienced one of its most important moments, when the economic phenomenon known as the “Mexican Miracle” influenced the growth of the economy. As a result, new productive branches emerged within the company. With diversification underway, the company launched liquid cleansers, creams for skin care, the first shampoo for delicate clothes, and the first fabric softener in Mexico, known as Suavitel.

As of 2003, Suavitel had 60% of the Mexican fabric softener market. [1] In 2009, the brand launched "Suavitel Adiós al Planchado" (in English, Suavitel Goodbye to Ironing). [2]

References

  1. ↑ "Unilever launches Snuggle in Mexico". adage.com. Retrieved 2025-11-12.
  2. ↑ "Suavitel ahorra el planchado". InformaBTL. 2009-08-05. Retrieved 2025-11-12.


This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.