Ultra Brite

Last updated

Ultra Brite is an American brand of toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Marketed as a whitening toothpaste, its active ingredients are baking soda, hydrogen peroxide and sodium monofluorophosphate.

Colgate-Palmolive introduced Ultra Brite toothpaste in 1967. Ultra Brite gained popularity at the time of its launch with a television and print commercial ad campaign, aimed at Baby Boomers, that stated, "Ultra Brite gives your mouth...[bling]...sex appeal!" [1] It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste. [2] The paste was sold in the United Kingdom from the late 1970s, but was withdrawn in the 2000s owing to competitive pressures. [3]

Related Research Articles

<span class="mw-page-title-main">Colgate-Palmolive</span> American multinational consumer products company

Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.

Colgate may refer to:

<span class="mw-page-title-main">Ajax (cleaning product)</span> Brand of cleaning products

Ajax is a brand of household cleaning products and detergents made by Colgate-Palmolive. The brand is also licensed by Colgate-Palmolive in the United States, Canada and Puerto Rico.

<span class="mw-page-title-main">Sodium monofluorophosphate</span> Chemical compound

Sodium monofluorophosphate, commonly abbreviated SMFP, is an inorganic compound with the chemical formula Na2PO3F. Typical for a salt, MFP is odourless, colourless, and water-soluble. This salt is an ingredient in some toothpastes.

<span class="mw-page-title-main">Darlie</span> Brand of toothpaste

Darlie is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Chinese and Southeast Asian markets. The company is headquartered in Hong Kong with manufacturing facilities in Zhongshan. The name, logo, and brand-mascot of the company have been the subject of ongoing controversy regarding racial stereotyping.

<span class="mw-page-title-main">Elmex</span>

Elmex is a brand of toothpaste that has been sold since 1962. It is manufactured by GABA International AG, a Swiss manufacturer of branded oral care products located in Therwil. GABA was acquired by the Colgate-Palmolive company of the United States in 2004 for US$841 million. Elmex was the first toothpaste to contain the organic Amine Fluoride (AmF) olaflur as an active ingredient for protection against dental caries. Elmex is often sold together with Aronal which should be used in the morning. Aronal contains vitamin A and zinc to protect the gums against inflammation.

<span class="mw-page-title-main">Mennen</span> American deodorant brand

Mennen is a brand owned in most parts of the world by the Colgate-Palmolive Company. Its most notable product, Mennen Speed Stick, with its fougère perfume and green wide stick, was the US market leader among deodorants and antiperspirants for men for many years. It was also noted for its Lady Speed Stick deodorant and Teen Spirit deodorant, which was the leader in teenage girls' deodorants during the early 1990s.

Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by the Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later revived Gleem toothpaste as a flavor variant of Crest toothpaste. In 2019, Procter & Gamble expanded the brand to include a line of electric toothbrushes.

Kolynos was the name of a line of oral care products created by Newell Sill Jenkins in 1908 and acquired by Colgate-Palmolive in 1995.

<span class="mw-page-title-main">Tom's of Maine</span>

Tom's of Maine is a brand name and manufacturing company of natural personal care products. Tom's of Maine has been a majority-owned subsidiary of Colgate-Palmolive since 2006. The company's products are sourced and derived from nature, with formulas that are free of artificial flavors, fragrances, colors, sweeteners, and preservatives. The products are not tested on animals, and the company claims that its ingredient processing is supportive of human and environmental health. While most of the company's products are vegan, some products contain propolis and/or beeswax sourced from bees. The company was founded in 1970 by Tom Chappell and Kate Chappell in Maine, United States.

<span class="mw-page-title-main">Sanex</span>

Sanex is a brand of personal care products owned by Colgate-Palmolive. It is sold in European countries and South Africa. In 2011, the brand was acquired from Unilever for £580 million.

Colgate-Palmolive Pakistan, formerly known as National Detergents Limited, is a Pakistani consumer goods company which is a subsidiary of American multinational company Colgate-Palmolive and Pakistani company Lakson Group. It was founded in 1977 and is based in Karachi, Pakistan.

<span class="mw-page-title-main">Colgate (toothpaste)</span> Dental hygiene product

Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap.

<span class="mw-page-title-main">Samuel Colgate</span>

Samuel Colgate, son of William Colgate, was an American manufacturer and philanthropist, born in New York City. When William Colgate died in 1857, Samuel took over the business, reorganizing it as Colgate & Company. In 1872, Samuel introduced Cashmere Bouquet, the world’s first milled perfumed toilet soap. Then in 1873, Colgate introduced its first Colgate Toothpaste, an aromatic toothpaste sold in jars. In 1896, the company sold its first toothpaste in a collapsible tube, named Colgate Ribbon Dental Cream. Also in 1896, Colgate hired Martin Ittner and under his direction founded one of the first applied research labs. The manufactory he built in Jersey City developed into one of the largest establishments of its kind in the world and is now part of Colgate-Palmolive.

Baby Magic is an American brand of baby care products marketed by Naterra in the United States. The brand has traditionally included baby-care items such as baby shampoo, baby lotion, baby soaps, and diaper wipes. In Mexico and Latin America, the brand is marketed by Colgate-Palmolive as Baby Magic Mennen, and includes the similar items. The product design and manufacturing origin vary by country.

Cibaca is an oral hygiene brand in India. Originally owned by Ciba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994. After the acquisition, Colgate relaunched the brand as Colgate Cibaca to indicate the change of ownership. The brand is strong in rural India, where it sells in high volumes.

Palmolive is an American multinational brand of a line of products produced by Colgate-Palmolive. The Palmolive brand grew from one product, Palmolive bar soap. Made of coconut, palm and olive oils, Palmolive bar soap was introduced in 1898. Originally, the bar soap floated like Proctor & Gamble's Ivory bar soap. By the turn of the 20th century, Palmolive bar soap was the world’s best-selling soap.

Vel Soap or Vel Detergent is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s, the product was sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia. In Mexico, it was sold as Vel Rosita. This was due to the liquid being pink as well as the bottles it was sold in.

References

  1. A Brush With History, Goldie Blumenstyk, The Chronicle of Higher Education, February 6, 2004. Google cached retrieved on July 12, 2007.
  2. Marconi, Joe (1999). The Brand Marketing Book . McGraw-Hill Professional. pp.  108–9. ISBN   0-8442-2257-7.
  3. The White Smiles