 Packets in an Australian supermarket with the three-striped (red, white and blue) logo | |
| Product type | Oral hygiene |
|---|---|
| Owner | Haleon |
| Country | United Kingdom |
| Introduced | 1919 |
| Tagline | Did you Maclean your teeth today Daisy? (ca. 1938) [1] |
Macleans is a brand of toothpaste manufactured by the British multinational company GlaxoSmithKline and is one of the oldest GSK brands still produced today. [2] [3]
Macleans was introduced by New Zealand-born businessman Alex C. Maclean in 1919 during the post-First World War era of consumerism in Great Britain under the family business name of Macleans Limited and Beecham (now GlaxoSmithKline), whose roots originate to the 19th century. [4]
Maclean moved to Australia after the gold rush, then moved to the United States in the early 1920s to become a corset salesman, before launching his own brand for chemists, where he invented a tube printing operation that allowed different chemists' names to be printed on own name toothpastes in small batches. [4]
In 1923, Maclean hired a flight chemist Walter McGeorge who helped the company developed a range of merchandise and set the foundation for Macleans' transition into scientific medicine. In 1927, Macleans Peroxide Toothpaste, a pink formula, was one of the first whitening products introduced to the British oral care market, which proved to be extremely popular among consumerists, where a white variety was later launched. [2]
The Macleans company scored a major takeover after Woolworths stocked it in the early 1930's (as the company only sold Colgate toothpaste previously). In 1938, Macleans was purchased by Beecham Group. [5] In 1987, GlaxoSmithKline introduced an antibacterial agent into the Macleans toothpaste, being the first to do so. In 1995, the brand launched a Whitening variety, the first mainstream toothpaste to whiten teeth. The brand was also the first to introduce bicarbonate of soda in its toothpaste products. In 1997, the brand launched a Macleans toothbrush, which has over 1800 bristles. [4] Macleans has over 40 years of heritage in Nigeria. [6]
Containing fluoride, Macleans toothpaste is available in various types: Fresh Mint, White & Shine and Whitening. [2] There are also other variants such as Macleans Whitening, Macleans Ice Whitening Gel and Milk Teeth (for children). The 'white' varieties feature whitening microparticles that break up stains. Natural ingredients in the product include, eucalyptus, sage, and peppermint oil, with antibacterial and antiseptic cleansing agents. [6] [7] Maclean's earliest cleaning materials used in their products were crushed bone, egg shell and crushed oyster shell. [4] Charles III had used and promoted the 'Fresh Mint' variety. [4]
Ribena is a brand of blackcurrant-based soft drink, and fruit drink concentrate designed to be mixed with water. It is available in bottles, cans and multi-packs. Originally of English origin, it was produced by the pharmaceutical company GlaxoSmithKline (GSK) until 2013, when the brand was sold to Japanese beverage conglomerate Suntory.
GSK plc is a British multinational pharmaceutical and biotechnology company with global headquarters in London. It was established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham, which was itself a merger of a number of pharmaceutical companies around the Smith, Kline & French firm.
Horlicks is a sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. In the early 20th century, it was sold as a powdered meal replacement drink mix.
Lucozade is a British brand of soft drinks and energy drinks manufactured and marketed by the Japanese company Suntory. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter, it was acquired by the British pharmaceutical company Beecham's in 1938 and sold as Lucozade, an energy drink for the sick. Its advertising slogan was "Lucozade aids recovery". It was sold mostly in pharmacies up until the 1980s before it was more readily available as a sports drink in shops across the UK.
Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987. In France, Italy, Israel, Sweden, Finland, Argentina, Belgium, the Netherlands, Brazil, the United Kingdom, the Republic of Ireland, Australia, Nigeria, Greece, Uruguay and Colombia, P&G markets similar toothpaste formulations under the Oral-B brand.
The Golden Mile is a stretch of the Great West Road north of Brentford running west from the western boundary of Chiswick in London, United Kingdom.
Dyclonine (Dyclocaine) is an oral anaesthetic that is the active ingredient of Sucrets, an over-the-counter throat lozenge. It is also found in some varieties of the Cepacol sore throat spray. It is a local anesthetic, used topically as the hydrochloride salt.
Sensodyne is a brand name of toothpaste and mouthwash targeted at people with sensitive teeth. Sensodyne is owned by Haleon and is marketed under the name Shumitect in Japan.
The Beecham Group plc was a British pharmaceutical company. It was once a constituent of the FTSE 100 Index. Founded by Thomas Beecham who opened the first factory in St Helens, Lancashire in 1859, Beecham focused on marketing the business by advertising in newspapers and using a network of wholesale agents in northern England and in London, rapidly building up the business. In August 1859 he created the slogan for Beecham's Pills: "Worth a guinea a box", considered to be the world's first advertising slogan, which helped the business become a global brand.
Smith, Kline & French (SKF) was an American pharmaceutical company.
GlaxoSmithKline Pakistan is a Pakistani pharmaceutical company which is a subsidiary of British company GSK. It is the largest pharmaceutical company in Pakistan.
Block Drug Company was a pharmaceutical company based in Jersey City, New Jersey, United States, that specialized in dental care products. Its most popular products included Polident denture cleanser, Poli-Grip denture adhesive, Dentu-Creme denture toothpaste, Nytol sleeping pill, Tegrin medicated shampoo for psoriasis, Lava hand soaps, Beano and Phazyme anti-gas products, Balmex diaper rash ointments, and Sensodyne desensitizing toothpaste.
Stiefel Laboratories Inc. is an American dermatological pharmaceutical company, with its global headquarters in Research Triangle Park, North Carolina. It makes products such as Duac and Oilatum. Stiefel was acquired by GSK plc at a price of $2.9 billion. The company was founded in 1847 by John David Stiefel, Ferdinand von Hebra and Paul Unna, who initially created medicated soaps.
Study 329 was a clinical trial which was conducted in North America from 1994 to 1998 to study the efficacy of paroxetine, an SSRI anti-depressant, in treating 12- to 18-year-olds diagnosed with major depressive disorder. Led by Martin Keller, then professor of psychiatry at Brown University, and funded by the British pharmaceutical company SmithKline Beecham—known since 2000 as GlaxoSmithKline (GSK)—the study compared paroxetine with imipramine, a tricyclic antidepressant, and placebo. SmithKline Beecham had released paroxetine in 1991, marketing it as Paxil in North America and Seroxat in the UK. The drug attracted sales of $11.7 billion in the United States alone from 1997 to 2006, including $2.12 billion in 2002, the year before it lost its patent.
Dame Emma Natasha Walmsley is the chief executive officer (CEO) of GlaxoSmithKline. She succeeded Sir Andrew Witty, who retired in March 2017. Before GSK, she worked for L'Oréal for 17 years, and was a non-executive director of Diageo until September 2016. She grew up in Barrow-in-Furness, Cumbria, England.
The New Frontiers Science Park is a science park in Essex, on a redeveloped research site of GlaxoSmithKline (GSK).
Parodontax is a brand name of toothpaste and mouthwash currently owned by Haleon, previously GSK.
Haleon plc is a British multinational consumer healthcare company with headquarters in Weybridge, England. It is one of the largest consumer healthcare businesses in the world, with brands including Sensodyne toothpaste, Panadol and Advil painkillers and Centrum vitamins. The company is a global leader in over the counter medicines with a 7.3 percent market share.
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