Excedrin (brand)

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A bottle of Excedrin with some of the caplets Excedrin Migraine.jpg
A bottle of Excedrin with some of the caplets

Excedrin is an over-the-counter headache pain reliever, typically in the form of tablets or caplets. It contains paracetamol (acetaminophen), aspirin, and caffeine. It was manufactured by Bristol-Myers Squibb until it was purchased by Novartis in July 2005 along with other products from BMS's over-the-counter business. As of March 2015, GSK holds majority ownership of Excedrin through a joint venture transaction with Novartis. [1] On 18 July 2022, GSK spun off its consumer healthcare business (including Excedrin) to Haleon.

Contents

The brand became known for advertisements where it cured especially unpleasant and excruciating headaches (called "Excedrin headaches" in the ads of 1970s, [2] and later called "Excedrin tension headaches"). In 2007, the brand branched out into marketing for other types of pains with the introduction of Excedrin Back & Body, without caffeine.

Excedrin is mentioned in Stephen King's 1977 novel The Shining , as a headache remedy for Jack Torrance. [3]

Principles of work

Excedrin is a combination medication composed of acetaminophen, aspirin, and caffeine. These medications treat migraine headache in a variety of ways.

Acetaminophen is a fever reducer and painkiller. Its precise mechanism is unknown. It is known that it mostly affects the brain and spinal cord, which are parts of the central nervous system. By lowering the quantity of prostaglandins the body produces, acetaminophen raises the threshold for pain.

Aspirin is a nonsteroidal anti-inflammatory drug (NSAID). It lessens irritation and swelling as well as discomfort and inflammation. The amount of prostaglandins the body produces is also decreased by aspirin, but not in the same way that acetaminophen does.

Caffeine acts as a vasoconstrictor, [4] causing blood vessels to become smaller. This helps to restrict the blood vessels in the brain. As a result, the amount of blood that may pass through the blood arteries at once is reduced. There are several theories regarding the cause and exacerbation of headaches, and it is thought by some that vasodilation may contribute to symptoms. [5] If a headache is brought on by caffeine withdrawal, the caffeine content of Excedrin may relieve it. [4]

Versions

An Excedrin magazine ad in Persian, Zan-e Rooz weekly, 16 January, 1971 Excedrin - Magazine ad - Zan-e Rooz, Issue 303 - 16 January 1971.jpg
An Excedrin magazine ad in Persian, Zan-e Rooz weekly, 16 January, 1971

Over the years, different forms of the drug have been introduced: [6] [7]

Canada

Excedrin is no longer sold in Canada. [12]

Previously, Excedrin Migraine and Excedrin Extra Strength sold in Canada had a different formulation compared to the US. In Canada the product sold with those names contained 500 mg of acetaminophen and 65 mg of caffeine per tablet. The reason was that the combination of acetaminophen with aspirin creates the risk of renal papillary necrosis if large doses are taken chronically.

Ownership

In 2005, Bristol-Myers Squibb announced the sale of its North American consumer medicine business (including Excedrin, Comtrex and Keri brands) to Novartis for $660 million, in order to focus on drugs for the ten most profitable disease areas. [13] As of March 2015, GlaxoSmithKline held majority ownership through a joint venture transaction with Novartis. [1]

Recall and production stoppage

2012 recall

On January 9, 2012, Novartis announced that it was voluntarily recalling all lots of select bottle-packaging configurations of Excedrin products with expiration dates of December 20, 2014, or earlier as a precautionary measure because the products may contain stray tablets, capsules, or caplets from other Novartis products, or contain broken or chipped tablets. The recall was conducted with the knowledge of the U.S. Food and Drug Administration. [14] Wholesalers and retailers were instructed to stop distribution and return the affected product. Consumers in possession of recalled Excedrin were instructed to stop using the product and contact Novartis. Novartis stated that Excedrin would be shipping to stores on October 15, 2012, and that customers would start seeing it by the first of November. [15]

January 2020 production stoppage

On January 21, 2020, GlaxoSmithKline announced that production and distribution of caplets and gel tabs of Excedrin Extra Strength and Excedrin Migraine would be stopped temporarily. Their statement said, "Through routine quality control and assurance measures, we discovered inconsistencies in how we transfer and weigh ingredients" for the recalled products, and that production would restart "shortly". [16] [17] However, GSK acknowledged that they "cannot confirm a definite date as to when supply will resume". [18]

December 2020 recall

On December 26, 2020 The U.S. Consumer Product Safety Commission announced the recall of 400,000 bottles of Excedrin due to the containers of the drug allegedly having holes in the bottom. The concern behind the recall was that the plastic bottles, if they had a hole, could allow children to access the painkiller caplets and lead to dangerous overdose or poisoning. [19] [20] The recall involved bottles containing 50, 80, 100, 152, 200, 250, or 300 caplets. [21]

See also

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References

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