Oral-B

Last updated

Oral-B
Logo since 2020
Product type Oral hygiene
Owner Procter & Gamble
Country United States
Introduced13 January 1950;75 years ago (1950-01-13)
Markets Worldwide
Previous owners The Gillette Company
Website oralb.com
Oral-B toothbrushes and floss Oral-B CrossAction Pro-Health.jpg
Oral-B toothbrushes and floss

Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California. [1] [2] [3] [4] Oral-B has market availability in 150-170 countries.

Contents

History

Robert W. Hutson (1919–2001), [5] [6] owner of a periodontal practice in San Jose, [6] [7] began designing a toothbrush in the 1940s. [6]

By 1949, he discovered that thin, round-ended, nylon filaments would be gentle on the gums yet effective for cleaning teeth. [6] [7]

Hutson patented a toothbrush in 1950. The application for a design patent for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Design Patent No. 160,604 was granted on October 24 the same year. [8]

In 1958, he was granted a utility patent for a "mouthbrush" having fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design. [9] He claimed in his application that the brush was less abrasive to tooth enamel, more effective at massaging the gums, and better at picking up tooth powder than other brushes available at the time, which featured coarse, angle-cut bristles.[ citation needed ]

The toothbrushes were made by the Owens Brush Company. The partners placed a $10,000 order for brushes and hired the first two salespeople. In order to create demand for new brushes, the sales team devoted almost all of their time to communicating with dentists, passing samples, and outreach work. The result of these efforts has been a steady increase in the number of orders. The next successful step was the decision to participate in the conventions and conferences of dentists held in the state of California.[ citation needed ]

Robert Hutson also created the Oral-B brand name. The first product was known as the "Oral-B 60", [10] because it had 60 tufts. [11] Other sizes were made with differing numbers of tufts and corresponding names. [6] Hutson sold his toothbrush business in the 1960s, and continued his San Jose periodontal practice. [6] [12] [13] [14] [15]

Oral-B became part of the Gillette group in 1984. [16] Braun, also part of the Gillette group at that time, started to use the Oral-B brand for electric toothbrushes. Procter & Gamble bought Gillette in 2005 and marketed Oral-B together with Crest under Pro-Health in 2007. [17] [18] A company representative has stated that the "B" in Oral-B stands for "brush". [19]

In 2013, Colombian singer Shakira was chosen as the brand ambassador and spokesperson for the 3D White property. [20]

Products

iO

Oral-B iO toothbrush Oral B iO toothbrush.jpg
Oral-B iO toothbrush

Oral-B's iO is a series of electric toothbrushes. The series received ADA's "Seal of Acceptance". [31] It uses oscillation rotation, which was introduced by Oral-B in the 1990s.

See also

References

  1. ↑ Davis, E.L.; Joynt, R.B.; Wieczkowski, G.; Laura, J.C. (September 1989). "Bond durability between dentinal bonding agents and tooth structure" (PDF). The Journal of Prosthetic Dentistry. 62 (3): 253–256. doi:10.1016/0022-3913(89)90326-0. PMID   2681691 . Retrieved 16 July 2022.
  2. ↑ Saghiri, Mohammad Ali; Asatourian, Armen; Saghiri, Ali Mohammad; Samadi, Fatereh; Morgano, Steven M. (30 September 2020). "Dental Plaque Removal Ability of Different Power Toothbrushes by Using a Three-Dimensional Study Model" . Korean Academy of Preventive Dentistry. 16 (3): 105–110. doi:10.15236/ijcpd.2020.16.3.105. S2CID   225117154 . Retrieved 16 July 2022.
  3. ↑ "Oral B Laboratories World Headquarters". Monarch Carpet, Drapery & Upholstery. Retrieved 16 July 2022.
  4. ↑ "History of Redwood City". localhistory. Retrieved 16 July 2022.
  5. ↑ "Robert W Hutson, Born 06/20/1919 in California". california birth index .org. Retrieved 16 July 2022.
  6. 1 2 3 4 5 6 Hall, Carl (26 May 2001). "Dr. Robert W. Hutson – Oral B originator [obituary]". San Francisco Chronicle. Archived from the original on 28 July 2014. Retrieved 27 July 2014.
  7. 1 2 "Robert W. Hutson; Dentist Designed Oral-B Toothbrush". Los Angeles Times . 30 May 2001. Retrieved 16 July 2022.
  8. ↑ USpatent D160604
  9. ↑ USpatent 2845649
  10. ↑ Snow, Maryly. "Oral-B 60". International Toothbrush Collection. Retrieved 16 July 2022. Name comes from 60 tufts
  11. ↑ "About us: History of Oral-B". oralb.com. Archived from the original on 23 August 2010. Retrieved 1 November 2011.
  12. ↑ "Oral-B Company Profile". Datanyze. Retrieved 16 July 2022.
  13. ↑ Lazarus, George (3 November 1993). "ORAL-B LOSES ITS BITE IN TOOTHBRUSH RACE". Chicago Tribune . Archived from the original on 2 October 2018. Retrieved 16 July 2022.
  14. ↑ "products". Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  15. ↑ "How to Select a Toothbrush". Convention of Ideas. Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  16. ↑ Bailey, Steve; Aoki, Naomi (28 January 2005). "P&G to buy Gillette for $55b: Latest in string of deals for old-line Hub firms". The Boston Globe. Archived from the original on 16 October 2014.
  17. ↑ "P&G starts to market Crest and Oral-B together". Reuters. 9 August 2007.
  18. ↑ "About Oral-B". oralb.co.uk. Archived from the original on 25 January 2012. Retrieved 30 October 2011.
  19. ↑ "What does the "B" in the name ORAL B stand for?". funtrivia.com. 11 November 2010. Archived from the original on 21 January 2012.
  20. ↑ "Shakira Named New Global Ambassador Across the Worldwide 3D White Collection from Oral-B and Crest". P&G News. Archived from the original on 25 September 2017. Retrieved 25 September 2017.
  21. 1 2 "Oral-B". Procter & Gamble (Hong Kong). Archived from the original on 8 August 2014. Retrieved 31 July 2014.
  22. ↑ USpatent 4802255,Breuer, Miklos M.&Hanak, Joseph A.,"Novel brush filaments",published 7 February 1989, assigned to Gillette Canada
  23. ↑ "Oral-B ADVANTAGE toothbrush with Micro-Textured Bristles". Product News. Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  24. ↑ "Specialty Toothbrushes". Convention of Ideas. Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  25. ↑ "Oral-b Dental Floss With Fluoride 510(k) FDA Premarket Notification K925409 ORAL-B LABORATORIES". fda.gov. Archived from the original on 16 July 2022. Retrieved 16 July 2022.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  26. ↑ Tom Kelley (IDEO) (24 June 2011). "Field Observations with Fresh Eyes". Entrepreneurship.org. YouTube . Retrieved 16 July 2022.
  27. ↑ "Children's toothbrushes". Design Thinking Seminar. Summer 2022. Retrieved 16 July 2022.
  28. ↑ "IDEO's Human Centered Design Process: How to Make Things People Love". UserTesting. Retrieved 16 July 2022.
  29. ↑ "Field Observations with Fresh Eyes" (PDF). eCorner. Stanford. 12 November 2008. Retrieved 16 July 2022.
  30. ↑ "Oral-B Triumph toothbrush". The Globe and Mail. 16 September 2005.
  31. ↑ "Oral-B iO Series". American Dental Association. 2024. Retrieved 4 May 2024.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.