Oral-B

Last updated

Oral-B
Logo since 2020
Product type Oral hygiene
Owner Procter & Gamble
Country United States
IntroducedJanuary 13, 1950;75 years ago (1950-01-13)
Markets Worldwide
Previous owners The Gillette Company
Website oralb.com
Oral-B toothbrushes and floss Oral-B CrossAction Pro-Health.jpg
Oral-B toothbrushes and floss

Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California. [1] [2] [3] [4] Oral-B has market availability in 150-170 countries.

Contents

History

Robert W. Hutson (1919–2001), [5] [6] owner of a periodontal practice in San Jose, [6] [7] began designing a toothbrush in the 1940s. [6]

By 1949, he discovered that thin, round-ended, nylon filaments would be gentle on the gums yet effective for cleaning teeth. [6] [7]

Hutson patented a toothbrush in 1950. The application for a design patent for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Design Patent No. 160,604 was granted on October 24 the same year. [8]

In 1958, he was granted a utility patent for a "mouthbrush" having fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design. [9] He claimed in his application that the brush was less abrasive to tooth enamel, more effective at massaging the gums, and better at picking up tooth powder than other brushes available at the time, which featured coarse, angle-cut bristles.[ citation needed ]

The toothbrushes were made by the Owens Brush Company. The partners placed a $10,000 order for brushes and hired the first two salespeople. In order to create demand for new brushes, the sales team devoted almost all of their time to communicating with dentists, passing samples, and outreach work. The result of these efforts has been a steady increase in the number of orders. The next successful step was the decision to participate in the conventions and conferences of dentists held in the state of California.[ citation needed ]

Robert Hutson also created the Oral-B brand name. The first product was known as the "Oral-B 60", [10] because it had 60 tufts. [11] Other sizes were made with differing numbers of tufts and corresponding names. [6] Hutson sold his toothbrush business in the 1960s, and continued his San Jose periodontal practice. [6] [12] [13] [14] [15]

Oral-B became part of the Gillette group in 1984. [16] Braun, also part of the Gillette group at that time, started to use the Oral-B brand for electric toothbrushes. Procter & Gamble bought Gillette in 2005 and marketed Oral-B together with Crest under Pro-Health in 2007. [17] [18] A company representative has stated that the "B" in Oral-B stands for "brush". [19]

In 2013, Colombian singer Shakira was chosen as the brand ambassador and spokesperson for the 3D White property. [20]

Products

iO

Oral-B iO toothbrush Oral B iO toothbrush.jpg
Oral-B iO toothbrush

Oral-B's iO is a series of electric toothbrushes. The series received ADA's "Seal of Acceptance". [31] It uses oscillation rotation, which was introduced by Oral-B in the 1990s.

See also

References

  1. ↑ Davis, E.L.; Joynt, R.B.; Wieczkowski, G.; Laura, J.C. (September 1989). "Bond durability between dentinal bonding agents and tooth structure" (PDF). The Journal of Prosthetic Dentistry. 62 (3): 253–256. doi:10.1016/0022-3913(89)90326-0. PMID   2681691 . Retrieved July 16, 2022.
  2. ↑ Saghiri, Mohammad Ali; Asatourian, Armen; Saghiri, Ali Mohammad; Samadi, Fatereh; Morgano, Steven M. (September 30, 2020). "Dental Plaque Removal Ability of Different Power Toothbrushes by Using a Three-Dimensional Study Model" . Korean Academy of Preventive Dentistry. 16 (3): 105–110. doi:10.15236/ijcpd.2020.16.3.105. S2CID   225117154 . Retrieved July 16, 2022.
  3. ↑ "Oral B Laboratories World Headquarters". Monarch Carpet, Drapery & Upholstery. Retrieved July 16, 2022.
  4. ↑ "History of Redwood City". localhistory. Retrieved July 16, 2022.
  5. ↑ "Robert W Hutson, Born 06/20/1919 in California". california birth index .org. Retrieved July 16, 2022.
  6. 1 2 3 4 5 6 Hall, Carl (May 26, 2001). "Dr. Robert W. Hutson – Oral B originator [obituary]". San Francisco Chronicle. Archived from the original on July 28, 2014. Retrieved July 27, 2014.
  7. 1 2 "Robert W. Hutson; Dentist Designed Oral-B Toothbrush". Los Angeles Times . May 30, 2001. Retrieved July 16, 2022.
  8. ↑ USpatent D160604
  9. ↑ USpatent 2845649
  10. ↑ Snow, Maryly. "Oral-B 60". International Toothbrush Collection. Retrieved July 16, 2022. Name comes from 60 tufts
  11. ↑ "About us: History of Oral-B". oralb.com. Archived from the original on August 23, 2010. Retrieved November 1, 2011.
  12. ↑ "Oral-B Company Profile". Datanyze. Retrieved July 16, 2022.
  13. ↑ Lazarus, George (November 3, 1993). "ORAL-B LOSES ITS BITE IN TOOTHBRUSH RACE". Chicago Tribune . Archived from the original on October 2, 2018. Retrieved July 16, 2022.
  14. ↑ "products". Oral-B. Archived from the original on June 28, 1997. Retrieved July 16, 2022.
  15. ↑ "How to Select a Toothbrush". Convention of Ideas. Oral-B. Archived from the original on June 28, 1997. Retrieved July 16, 2022.
  16. ↑ Bailey, Steve; Aoki, Naomi (January 28, 2005). "P&G to buy Gillette for $55b: Latest in string of deals for old-line Hub firms". The Boston Globe. Archived from the original on October 16, 2014.
  17. ↑ "P&G starts to market Crest and Oral-B together". Reuters. August 9, 2007.
  18. ↑ "About Oral-B". oralb.co.uk. Archived from the original on January 25, 2012. Retrieved October 30, 2011.
  19. ↑ "What does the "B" in the name ORAL B stand for?". funtrivia.com. November 11, 2010. Archived from the original on January 21, 2012.
  20. ↑ "Shakira Named New Global Ambassador Across the Worldwide 3D White Collection from Oral-B and Crest". P&G News. Archived from the original on September 25, 2017. Retrieved September 25, 2017.
  21. 1 2 "Oral-B". Procter & Gamble (Hong Kong). Archived from the original on August 8, 2014. Retrieved July 31, 2014.
  22. ↑ USpatent 4802255,Breuer, Miklos M.&Hanak, Joseph A.,"Novel brush filaments",published February 7, 1989, assigned to Gillette Canada
  23. ↑ "Oral-B ADVANTAGE toothbrush with Micro-Textured Bristles". Product News. Oral-B. Archived from the original on June 28, 1997. Retrieved July 16, 2022.
  24. ↑ "Specialty Toothbrushes". Convention of Ideas. Oral-B. Archived from the original on June 28, 1997. Retrieved July 16, 2022.
  25. ↑ "Oral-b Dental Floss With Fluoride 510(k) FDA Premarket Notification K925409 ORAL-B LABORATORIES". fda.gov. Archived from the original on July 16, 2022. Retrieved July 16, 2022.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  26. ↑ Tom Kelley (IDEO) (June 24, 2011). "Field Observations with Fresh Eyes". Entrepreneurship.org. YouTube . Retrieved July 16, 2022.
  27. ↑ "Children's toothbrushes". Design Thinking Seminar. Summer 2022. Retrieved July 16, 2022.
  28. ↑ "IDEO's Human Centered Design Process: How to Make Things People Love". UserTesting. Retrieved July 16, 2022.
  29. ↑ "Field Observations with Fresh Eyes" (PDF). eCorner. Stanford. November 12, 2008. Retrieved July 16, 2022.
  30. ↑ "Oral-B Triumph toothbrush". The Globe and Mail. September 16, 2005.
  31. ↑ "Oral-B iO Series". American Dental Association. 2024. Retrieved May 4, 2024.
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