Oral-B

Last updated
Oral-B
Logo since 2020
Product type Oral hygiene
Owner Procter & Gamble
Country United States
IntroducedJanuary 13, 1950;75 years ago (1950-01-13)
Markets Worldwide
Previous owners The Gillette Company
Website oralb.com
Oral-B toothbrushes and floss Oral-B CrossAction Pro-Health.jpg
Oral-B toothbrushes and floss

Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California. [1] [2] [3] [4]

Contents

History

Robert W. Hutson (1919–2001), [5] [6] owner of a periodontal practice in San Jose, [6] [7] began designing a toothbrush in the 1940s. [6]

By 1949, he discovered that thin, round-ended, nylon filaments would be gentle on the gums yet effective for cleaning teeth. [6] [7]

Hutson patented a toothbrush in 1950. The application for a design patent for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Design Patent No. 160,604 was granted on October 24 the same year. [8]

In 1958, he was granted a utility patent for a "mouthbrush" having fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design. [9] He claimed in his application that this brush was less abrasive to tooth enamel, better for massaging the gums, and more effective at picking up tooth powder than other brushes available at the time, which had coarse, angle-cut bristles.[ citation needed ]

The toothbrushes were made by the Owens Brush Company. The partners placed a $10,000 order for brushes and hired the first two salespeople. In order to create demand for new brushes, the sales team devoted almost all of their time to communicating with dentists, passing samples, and outreach work. The result of these efforts has been a steady increase in the number of orders. The next successful step was the decision to participate in the conventions and conferences of dentists held in the state of California.[ citation needed ]

Robert Hutson also created the Oral-B brand name. The first product was known as the "Oral-B 60", [10] because it had 60 tufts. [11] Other sizes were made with differing numbers of tufts and corresponding names. [6] Hutson sold his toothbrush business in the 1960s, and continued his San Jose periodontal practice. [6] [12] [13] [14] [15]

Oral-B became part of the Gillette group in 1984. [16] Braun, also part of the Gillette group at that time, started to use the Oral-B brand for electric toothbrushes. Procter & Gamble bought Gillette in 2005 and marketed Oral-B together with Crest under Pro-Health in 2007. [17] [18] A company representative has stated that the "B" in Oral-B stands for "brush". [19]

In 2013, Colombian singer Shakira was chosen as the brand ambassador and spokesperson for the 3D White property. [20]

iO

Oral-B iO toothbrush Oral B iO toothbrush.jpg
Oral-B iO toothbrush

Oral-B's iO is a series of electric toothbrushes. The series received ADA's "Seal of Acceptance". [21] It uses oscillation rotation, which was introduced by Oral-B in the 1990s.

Innovations

See also

Related Research Articles

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Human teeth function to mechanically break down items of food by cutting and crushing them in preparation for swallowing and digesting. As such, they are considered part of the human digestive system. Humans have four types of teeth: incisors, canines, premolars, and molars, which each have a specific function. The incisors cut the food, the canines tear the food and the molars and premolars crush the food. The roots of teeth are embedded in the maxilla or the mandible and are covered by gums. Teeth are made of multiple tissues of varying density and hardness.

<span class="mw-page-title-main">Toothbrush</span> Oral hygiene tool

A toothbrush is a special type of brush used to clean the teeth, gums, and tongue. It consists of a head of tightly clustered bristles, atop of which toothpaste can be applied, mounted on a handle which facilitates the cleaning of hard-to-reach areas of the mouth. They should be used in conjunction with something to clean between the teeth where the bristles of the toothbrush cannot reach - for example floss, tape or interdental brushes.

<span class="mw-page-title-main">Toothpaste</span> Substance to clean and maintain teeth

Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients to help prevent tooth decay and gum disease (gingivitis). Owing to differences in composition and fluoride content, not all toothpastes are equally effective in maintaining oral health. The decline of tooth decay during the 20th century has been attributed to the introduction and regular use of fluoride-containing toothpastes worldwide. Large amounts of swallowed toothpaste can be poisonous. Common colors for toothpaste include white and blue.

<span class="mw-page-title-main">Dental floss</span> Cord of thin filaments used in interdental cleaning

Dental floss is a cord of thin filaments, typically made of nylon or silk, used in interdental cleaning to remove food and dental plaque from between teeth or places a toothbrush has difficulty reaching or is unable to reach. Its regular use as part of oral cleaning is intended to maintain oral health.

Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987. In France, Spain, Italy, Israel, Sweden, Finland, Colombia, Belgium, the Netherlands, Brazil, the United Kingdom, the Republic of Ireland, Australia, New Zealand, Nigeria, Greece, Uruguay and Argentina, P&G markets similar oral hygiene formulations under the Oral-B brand.

<span class="mw-page-title-main">Electric toothbrush</span> Oral hygiene instrument

An electric toothbrush, motorized toothbrush, or battery-powered toothbrush is a toothbrush that makes rapid automatic bristle motions, either back-and-forth oscillation or rotation-oscillation, in order to clean teeth. Motions at sonic speeds or below are made by a motor. In the case of ultrasonic toothbrushes, ultrasonic motions are produced by a piezoelectric crystal. A modern electric toothbrush is usually powered by a rechargeable battery charged through inductive charging when the brush sits in the charging base between uses.

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Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later revived Gleem toothpaste as a flavor variant of Crest toothpaste. In 2019, Procter & Gamble expanded the brand to include a line of electric toothbrushes.

<span class="mw-page-title-main">Tooth brushing</span> Act of scrubbing teeth with a toothbrush

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<span class="mw-page-title-main">Oral hygiene</span> Cleaning the mouth by brushing the teeth and cleaning in between the teeth

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<span class="mw-page-title-main">Oral-B Glide</span> Dental floss brand

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<span class="mw-page-title-main">Rembrandt toothpaste</span> American brand of toothpaste

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References

  1. ↑ Davis, E.L.; Joynt, R.B.; Wieczkowski, G.; Laura, J.C. (September 1989). "Bond durability between dentinal bonding agents and tooth structure" (PDF). The Journal of Prosthetic Dentistry. 62 (3): 253–256. doi:10.1016/0022-3913(89)90326-0. PMID   2681691 . Retrieved 16 July 2022.
  2. ↑ Saghiri, Mohammad Ali; Asatourian, Armen; Saghiri, Ali Mohammad; Samadi, Fatereh; Morgano, Steven M. (30 September 2020). "Dental Plaque Removal Ability of Different Power Toothbrushes by Using a Three-Dimensional Study Model". Korean Academy of Preventive Dentistry. 16 (3): 105–110. doi:10.15236/ijcpd.2020.16.3.105. S2CID   225117154 . Retrieved 16 July 2022.
  3. ↑ "Oral B Laboratories World Headquarters". Monarch Carpet, Drapery & Upholstery. Retrieved 16 July 2022.
  4. ↑ "History of Redwood City". localhistory. Retrieved 16 July 2022.
  5. ↑ "Robert W Hutson, Born 06/20/1919 in California". california birth index .org. Retrieved 16 July 2022.
  6. 1 2 3 4 5 6 Hall, Carl (26 May 2001). "Dr. Robert W. Hutson – Oral B originator [obituary]". San Francisco Chronicle. Archived from the original on 28 July 2014. Retrieved 27 July 2014.
  7. 1 2 "Robert W. Hutson; Dentist Designed Oral-B Toothbrush". Los Angeles Times . 30 May 2001. Retrieved 16 July 2022.
  8. ↑ USpatent D160604
  9. ↑ USpatent 2845649
  10. ↑ Snow, Maryly. "Oral-B 60". International Toothbrush Collection. Retrieved 16 July 2022. Name comes from 60 tufts
  11. ↑ "About us: History of Oral-B". oralb.com. Archived from the original on 2010-08-23. Retrieved 2011-11-01.
  12. ↑ "Oral-B Company Profile". Datanyze. Retrieved 16 July 2022.
  13. ↑ Lazarus, George (1993-11-03). "ORAL-B LOSES ITS BITE IN TOOTHBRUSH RACE". Chicago Tribune . Archived from the original on 2 October 2018. Retrieved 16 July 2022.
  14. ↑ "products". Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  15. ↑ "How to Select a Toothbrush". Convention of Ideas. Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  16. ↑ Bailey, Steve; Aoki, Naomi (28 January 2005). "P&G to buy Gillette for $55b: Latest in string of deals for old-line Hub firms". The Boston Globe. Archived from the original on 2014-10-16.
  17. ↑ https://www.reuters.com/article/world/pg-starts-to-market-crest-and-oral-b-together-idUSN19296944/
  18. ↑ "About Oral-B". oralb.co.uk. Archived from the original on 2012-01-25. Retrieved 2011-10-30.
  19. ↑ "What does the "B" in the name ORAL B stand for?". funtrivia.com. 2010-11-11. Archived from the original on 2012-01-21.
  20. ↑ "Shakira Named New Global Ambassador Across the Worldwide 3D White Collection from Oral-B and Crest". P&G News. Archived from the original on 2017-09-25. Retrieved 2017-09-25.
  21. ↑ "Oral-B iO Series". American Dental Association . 2024. Retrieved 4 May 2024.
  22. 1 2 "Oral-B". Procter & Gamble (Hong Kong). Archived from the original on 8 August 2014. Retrieved 31 July 2014.
  23. ↑ USpatent 4802255,Breuer, Miklos M.&Hanak, Joseph A.,"Novel brush filaments",published 7 February 1989, assigned to Gillette Canada
  24. ↑ "Oral-B ADVANTAGE toothbrush with Micro-Textured Bristles". Product News. Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  25. ↑ "Specialty Toothbrushes". Convention of Ideas. Oral-B. Archived from the original on 28 June 1997. Retrieved 16 July 2022.
  26. ↑ "Oral-b Dental Floss With Fluoride 510(k) FDA Premarket Notification K925409 ORAL-B LABORATORIES". fda.gov. Retrieved 16 July 2022.
  27. ↑ Tom Kelley (IDEO) (June 24, 2011). "Field Observations with Fresh Eyes". Entrepreneurship.org. YouTube . Retrieved 16 July 2022.
  28. ↑ "Children's toothbrushes". Design Thinking Seminar. Summer 2022. Retrieved 16 July 2022.
  29. ↑ "IDEO's Human Centered Design Process: How to Make Things People Love". UserTesting. Retrieved 16 July 2022.
  30. ↑ "Field Observations with Fresh Eyes" (PDF). eCorner. Stanford. November 12, 2008. Retrieved 16 July 2022.
  31. ↑ "Oral-B Triumph toothbrush". The Globe and Mail. 16 September 2005.
  32. ↑ "Лучшие электрические щетки мира". Стоматологии Москвы на портале Startsmile (in Russian). 2013-09-23. Archived from the original on 2022-02-11.
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