Vicks

Last updated
Vicks
VicksLogo.png
Product type Over-the-counter medicines
Owner
Country United States
Introduced1898;126 years ago (1898)
Previous ownersRichardson-Vicks, Inc.
Tagline"Breathe Life In"
Website vicks.com
  • Former names:
  • Lunsford Richardson Wholesale Drug Company (1898–1905)
  • Vick's Family Remedies (1905–1911)
  • Vick Chemical Company (1911–1982)

Vicks is an American brand of over-the-counter medications owned by the American companies Procter & Gamble and Kaz Incorporated. Vicks manufactures NyQuil and its sister medication, DayQuil as well as other medications in the "Quil" line. Vicks also produces the Formula 44 brand of cough medicines, cough drops, Vicks VapoRub, and a number of inhaled breathing treatments. For much of its history, Vicks products were manufactured by the family-owned company Richardson-Vicks, Inc., based in Greensboro, North Carolina. Richardson-Vicks, Inc., was eventually sold to Procter & Gamble in 1985. Procter & Gamble divested the Vicks VapoSteam U.S. liquid inhalant business and sold it to Helen of Troy in 2015. [1]

Contents

History

A North Carolina postcard featuring Vicks Greensboro North Carolina, "City of Charm.".jpg
A North Carolina postcard featuring Vicks

In 1890, pharmacist Lunsford Richardson of Selma, North Carolina, took over the retail drug business of his brother-in-law Dr. John Vick, of Greensboro, North Carolina. [2] After Dr. John Vick saw an ad for Vick's Seeds, Lunsford Richardson began marketing Vick’s Family Remedies. [2] The basic ingredients of the range included castor oil, liniment, and 'dead shot' vermifuge. [2] The most popular remedy was Croup and Pneumonia Salve, which was first compounded in 1891, in Greensboro. It was introduced in 1905 with the name Vick's Magic Croup Salve [3] and rebranded as VapoRub in 1912 [4] at the instigation of H. Smith Richardson, Lunsford's oldest son; Smith had gained valuable sales and marketing experience while working for a period in New York and Massachusetts after attending college. Smith Richardson assumed the presidency of the company in 1919 upon his father's death.

The flu epidemic of 1918 increased sales of VapoRub from $900,000 to $2.9 million in just one year. [5] In 1931, the company began selling cough drops. [6] In 1948, Edward Mabry became president of Vicks, then known as the Vick Chemical Company. [7] In 1952, Vicks began selling cough syrup, and in 1959 they introduced Sinex Nasal Spray. [6] The company began selling NyQuil in 1966. [6] The parent company became Richardson-Merrell and then in 1982 divided into prescription drug company Merrell Dow (sold to Dow Chemical Company) and over-the-counter drug company Richardson-Vicks which retained the Vicks brand.

The company archives (including related personal records of the Richardson family) from at least about 1920 or so, up to the 1985 sale to Procter & Gamble, are housed at the University of North Carolina at Chapel Hill. [8]

In March 2015, Procter & Gamble sold the Vicks VapoSteam U.S. liquid inhalant business to Helen of Troy Ltd. [1]

Related Research Articles

<span class="mw-page-title-main">Cold medicine</span> Medication taken to relieve cold symptoms

Cold medicines are a group of medications taken individually or in combination as a treatment for the symptoms of the common cold and similar conditions of the upper respiratory tract. The term encompasses a broad array of drugs, including analgesics, antihistamines and decongestants, among many others. It also includes drugs which are marketed as cough suppressants or antitussives, but their effectiveness in reducing cough symptoms is unclear or minimal.

Vicks NyQuil is a brand of over-the-counter medication manufactured by Procter & Gamble intended for the relief of various symptoms of the common cold. It also serves as a Refreshing drink and chicken batter according to MSN in the video "viral sleepy chicken trend raises FDAs concerns” and npr.org snipes.com NyQuil chicken challenge raises FDAs for legal reasons don’t do this as it is medicine and can cause severe injury or death if consumed in large amounts All medications within the NyQuil imprint contain sedating antihistamines, hypnotics, and/or alcohol, and are intended to be taken before sleep. Its daytime counterpart is antihistamine-free DayQuil, formulated to avoid drowsiness. NyQuil is also used as a sleep aid. NyQuil was first marketed in the United States in 1966.

<span class="mw-page-title-main">Clearasil</span> Brand of skin care and acne medication

Clearasil is a brand of skin care and acne medication, whose products contain chiefly benzoyl peroxide, sulfur and resorcinol, triclosan, or salicylic acid as active ingredients. Clearasil has a wide range of products both for rapid and sometimes slow acne treatment and for everyday prevention. The products are marketed to customers worldwide.

Chloraseptic is an American brand of oral analgesic that is produced by Tarrytown, New York–based Prestige Consumer Healthcare, used for the relief of sore throat and mouth pain. Its active ingredient is phenol, a compound whose antiseptic properties were discovered by Friedlieb Ferdinand Runge.

Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity. All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines.

Combe Incorporated, based in White Plains, New York, is an American personal-care company founded in 1949 by Ivan Combe. Combe products are sold in 64 countries on six continents. Ivan Combe primarily promoted the brand names instead of the company name. Combe owns the brands Just for Men, Sea-Bond, Vagisil, and Grecian Formula.

<span class="mw-page-title-main">Olay</span> American skin care brand owned by Procter & Gamble

Olay or Olaz, previously Oil of Olay, Oil of Olaz, Oil of Ulan or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue.

<span class="mw-page-title-main">Helen of Troy Limited</span> American developer and marketer of consumer housewares, health, home, and beauty products

Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands. It is the parent corporation of OXO International Ltd., Kaz, Inc., Steel Technologies, LLC, and Idelle Labs, Ltd, among others. The company is headquartered in Hamilton, Bermuda, with U.S. operations headquartered in El Paso, Texas. The company is named after the historical or mythic figure Helen of Troy.

<span class="mw-page-title-main">Lunsford Richardson</span>

Lunsford Richardson was an American pharmacist from Selma, North Carolina, and the founder of Vick Chemical Company.

Edward Loughlin Mabry (1897–1989), was an American writer, poet, and chemical tycoon.

<span class="mw-page-title-main">L. Richardson Preyer</span> American judge

Lunsford Richardson Preyer was a United States district judge of the United States District Court for the Middle District of North Carolina and later a United States representative from North Carolina.

<span class="mw-page-title-main">Mentholatum</span> American maker of non-prescription health care products

The Mentholatum Company, Inc. is a maker of non-prescription health care products founded in 1889 by Albert Alexander Hyde in the United States. It was bought out by Rohto Pharmaceutical Co., a Japanese health care company, in 1988. The Mentholatum Company is known for its top three products, Mentholatum Ointment, Mentholatum Deep Heating Rub, and Mentholatum Lip Care. The Mentholatum Company also produces Fletcher's Laxative a product line purchased in 1984, from Sterling Drug. The Mentholatum Building in Buffalo, New York was listed on the National Register of Historic Places in 2017.

<span class="mw-page-title-main">Vicks VapoRub</span> Mentholated topical ointment

Vicks VapoRub is a mentholated topical ointment, part of the Vicks brand of over-the-counter medications owned by the American consumer goods company Procter & Gamble. VapoRub is intended for use on the chest, back and throat for cough suppression or on muscles and joints for minor aches and pains. Users of VapoRub often apply it immediately before sleep.

Marion Merrell Dow and its predecessor Marion Laboratories was a U.S. pharmaceutical company based in Kansas City, Missouri, from 1950 until 1996.

<span class="mw-page-title-main">Procter & Gamble</span> American multinational consumer goods corporation

The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.

<span class="mw-page-title-main">Chest rub</span> Topical treatment for discomfort applied to chest

Chest rub, cold rub, or vapor/vapour rub is a topical medication applied to the chest, which is intended to assist with minor medical conditions that temporarily impair breathing, such as coughs and colds. Such medications are available over-the-counter in many countries. Vicks VapoRub is perhaps the most well known example.

Eugene William Stetson III is an American businessman, film producer and environmental policy advisor to numerous entrepreneurial, not-for-profit and political organizations.

David Scott Taylor is an American business executive who is executive chairman of Procter & Gamble, having previously served as chairman, president and CEO.

John Gray Smale was an American businessman, the chief executive (CEO) of Procter & Gamble from 1981 to 1990, and chairman of General Motors from 1992 to 1995.

References

  1. 1 2 Beckerman, Josh. "Procter & Gamble Sells Vicks VapoStream U.S. Business to Helen of Troy". WSJ. Retrieved 2019-11-20.
  2. 1 2 3 "Vicks History". vicks.com. Retrieved 2016-03-26.
  3. Davidson, Davidson College The Davidson College wordmark; USA894-2000, North Carolina 28035. "Vicks VapoRub: A Household Name With Campus Connections". Davidson. Retrieved 2022-03-02.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. Drier, Mary (2020-02-28). "The two Vs of home remedies and mustard patches". Huron Daily Tribune. Retrieved 2022-03-02.
  5. "Popular Cold and Cough Treatment May Create Respiratory Distress in Young Children". www.wakehealth.edu. Retrieved 2018-01-23.
  6. 1 2 3 Brusman, Barrett (15 August 2018). "P&G product – invented in Greensboro – proves key to outfoxing thieves". www.bizjournals.com. Retrieved 2019-11-20.
  7. "Edward L. Mabry, Executive, 91". The New York Times. 1989-02-05. ISSN   0362-4331 . Retrieved 2019-11-20.
  8. "Richardson-Vicks, Inc., Records, 1885-1995". finding-aids.lib.unc.edu. Retrieved 2018-01-23.