This article needs additional citations for verification .(May 2024) |
Product type | Beauty products |
---|---|
Owner | Procter & Gamble |
Country | United States |
Introduced | 1952 |
Markets | Worldwide |
Previous owners | Adams National Industries |
Tagline | "Ageless" |
Website | Olay.com |
Olay or Olaz, previously Oil of Olay, Oil of Olaz, Oil of Ulan, or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue. [1]
Olay originated in South Africa as Oil of Olay. Graham Wulff (1916–2008), a former Unilever chemist from Durban, [2] started it in 1952. He chose the name "Oil of Olay" as a spin on the word "lanolin", a key ingredient.
It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.[ citation needed ]
Olay's marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print advertisements used copy such as "Share the secret of a younger looking you" and talked about the "beauty secret" of Oil of Olay. Other advertisements were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Reader's Digest and newspapers and often looked like editorials.[ citation needed ]
Wulff and Lowe, who ran the company under the banner of Adams National Industries (ANI), did not sell the product to the trade. It instead waited for pharmacies to ask for it based on consumer requests.[ citation needed ]
As the company began to market the product internationally, the ANI decided to modify the name of the product in each country so it would sound pleasing and realistic to consumers. This led to the introduction of Oil of Ulay (Ireland and the United Kingdom), Oil of Ulan (Australia), and Oil of Olaz (France, Germany, Italy, and the Netherlands). In 1970, the ANI opened a test market in the United States (Chicago) and was expanding into northern Germany.[ citation needed ]
Richardson Merrell Inc. (later Richardson-Vicks Inc.) acquired ANI in November 1970. [2] RVI capitalized the "Oil" and added the sub-name "Beauty Fluid" to help protect the trademark. They further added a sales force and created TV advertising. The company extended the product range to include items such as Night of Ulay and Beauty Cleanser and expanded into more countries (Spain, France, and Germany).
The result of Richardson Merrell's efforts was a dramatic increase in sales. However, as with many brands, the business was not uniformly managed, so there were differences in performance between countries.[ citation needed ]
RVI was acquired by Procter & Gamble in 1985. [3] P&G greatly expanded Olay both in the line-up and internationally. Olay became P&G's 13th billion dollar brand in 2013. [4]
Since then, the range has been expanded to include a full range of hypoallergenic variants, cleansers and creams. The brand also includes soap, and body wash. Olay Cosmetics was launched in 1996 but discontinued in 2001.[ citation needed ]
In 1999, P&G decided to unify the brand under a global name. Thus, Oil of Ulan and Ulay became Olay on a worldwide basis, [5] except in German-speaking regions and Italy, where it remained "Oil of Olaz". In the Netherlands and Belgium, it renamed to just "Olaz".
In October 2000, Olay launched in the Philippines. In August 2007, Olay was launched in India. From 2010 to 2020, Oil of OLAZ was simply known as OLAZ in German-speaking countries. Slogan: "Olaz lässt Sie strahlen." (Lit.: "Olaz lets you shine.") Since 2020 OLAZ has also been marketed as OLAY in German-speaking countries.[ citation needed ]
In 2019, Sarah Hyland partnered with Olay for a skin product campaign. [6] [7]
In 2024, introduced a new cosmetics science course with the online learning platform Coursera. [8]
Olay uses many different ingredients in the production of their skin care line. [9] The main ingredients used include retinyl propionate (vitamin A derivative), glycerin, niacinamide (vitamin B3), broad spectrum sunscreen,coconut oil, and amino peptides.
In 2011, Olay ranked in 1st place among 50 of the industry leaders in Brand Finance's Top 50 Cosmetic Brands. [10] A more recent report, dated 2021, has Olay maintaining its high position, ranking 19th in the Top 50. [11]
Cosmetics are composed of mixtures of chemical compounds derived from either natural sources or synthetically created ones. Cosmetics have various purposes, including personal and skin care. They can also be used to conceal blemishes and enhance natural features. Makeup can also add colour to a person's face, enhance a person's features or change the appearance of the face entirely to resemble a different person, creature, or object.
The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble.
The term cleanser refers to a product that cleans or removes dirt or other substances. A cleanser could be a detergent, and there are many types of cleansers that are produced with a specific objective or focus. For instance, a degreaser or carburetor cleanser used in automotive mechanics for cleaning certain engine and car parts.
Neutrogena Corporation, trading as Neutrogena, is an American company that produces cosmetics, skin care and hair care, is owned by parent company Kenvue and is headquartered in Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries.
A wet wipe, also known as a wet towel, wet one, moist towelette, disposable wipe, disinfecting wipe, or a baby wipe is a small to medium-sized moistened piece of plastic or cloth that either comes folded and individually wrapped for convenience or, in the case of dispensers, as a large roll with individual wipes that can be torn off. Wet wipes are used for cleaning purposes like personal hygiene and household cleaning; each is a separate product depending on the chemicals added and medical or office cleaning wipes are not intended for skin hygiene.
SK-II is a Japanese-based multinational cosmetics brand launched in the early 1980s, based on a compound derived from yeast. It is owned by parent company Procter & Gamble (P&G) and is sold and marketed as a premium skin care solution in East Asia as well as North America, Europe and Australia.
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc. in 2016. The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.
Noxzema is an American brand of skin cleanser marketed by Elida Beauty. Since 1914, it was sold in a small cobalt blue jar; but is now sold in a blue plastic jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients. Originally developed as a sunburn remedy, it is a type of cold cream or vanishing cream which is used as a facial cleanser and make-up remover.
Clean & Clear is an American brand of dermatology products owned by Kenvue.
Noxell Corporation, formerly known as the Noxzema Chemical Company, was a Maryland-based company that made household products. Its best known brands were Noxzema and CoverGirl. In 2016, it became a subsidiary of The Procter & Gamble Company.
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics. Foundation applied to the body is generally referred to as "body painting" or "body makeup".
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway, respectively, its product portfolio also included food, snacks, beverages, and batteries. P&G is incorporated in Ohio.
Banila Co. (Korean: 바닐라코) is a South Korean cosmetics brand that is owned by F&F.[1] It was established by F&F in 2005.
The cosmetic industry describes the industry that manufactures and distributes cosmetic products. These include colour cosmetics, like foundation and mascara, skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners and hair colours, and toiletries such as bubble bath and soap. The manufacturing industry is dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses. Cosmetics must be safe when customers use them in accordance with the label's instructions or in the conventional or expected manner. One measure a producer may take to guarantee the safety of a cosmetic product is product testing. FDA occasionally does testing as part of its research program or when looking into potential safety issues with a product. Both the cosmetics business and consumers can benefit from the FDA's resources on product testing.
Lestoil is a registered trade name of Clorox for a heavy-duty multipurpose cleanser product, used to remove extremely difficult laundry stains, dissolve water-based and oil-based paints, and clean grease, oil, paint, and adhesives from floors and surfaces. It was introduced as a dry cleaning fluid for laundry in 1933. As a company, Lestoil, also known as the Adell Chemical Company, also made Bon Ami, from 1964 until 1971.
Procter & Gamble Philippines, Inc. is the Philippine subsidiary of American multinational consumer goods company Procter & Gamble. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, toilet soaps and consumer healthcare products. Since 2016, the company is based in Bonifacio Global City, Taguig.