This article's lead section contains information that is not included elsewhere in the article.(December 2021) |
Product type | Cleaning |
---|---|
Owner | Procter & Gamble |
Introduced | 1999 |
Markets | Worldwide |
Tagline | Stop cleaning. Start Swiffering. |
Website | www |
Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999, [1] the brand uses the "razor-and-blades" business model, whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Swiffer has become a half-billion dollar brand in fifteen countries. [2]
The electrostatic cleaning system which P&G sells under the Swiffer brand was created by Kao Japan. An excerpt from a 1999 BizJournals article explains that "P&G can't claim it came up with the Swiffer idea on its own. A similar product was already on the market in Japan, by a company called Kao". [3] "KAO was marketing this product in Japan for five years," said Cynthia Georgeson, spokeswoman for S.C. Johnson, a $5 billion-a-year, family-run business with brands including Pledge, Johnson Wax, Raid and Windex. King said P&G knew of the Kao product, but did not seek a licensing agreement." [3]
There are a few sources[ which? ] that say P&G copied the complete design from Kao after learning that the design was not patented. P&G may have licensed the original design. It is said that when Swiffer launched in Japan, it was so similar to the original Kao product that the Swiffer and Kao parts were interchangeable.[ citation needed ]
All the products below have a refill system. Both the product and the refills are currently marketed.
The following products have been discontinued.
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Because of the requirement to dispose of the cloth after each clean, using the device frequently can be quite costly. Because of this, multiple third-party companies have created cloth reusable pads typically made out of a microfiber fabric that can be machine washed after each use.
The TV commercials for Swiffer often have 1970s/1980s music playing in the background.[ citation needed ] The old commercials start with a person having their old cleaning products and proceed to switch to Swiffer Products. The first series of commercials begin with a woman using the Swiffer product, while her old cleaning product (usually a mop, broom or feather duster), having a persona, is left out and wants to be used again. The woman continues to use her Swiffer and the mop is left by itself. The second series of commercials include the mop, broom or feather duster moving on to a new girlfriend (including a bowling ball, a rake or an antique doll). A commercial announcer (voiced by Blaze Berdahl) states, "Switch to Swiffer, and you'll dump your old (mop, broom, duster). But don't worry. He'll find someone else." Notable songs used in these commercials include "Whip It" by Devo, "Don't You Want Me" by Human League, "One Way or Another" by Blondie, "That Lady" by the Isley Brothers, "Baby Come Back" by Player, "Love Stinks" by The J. Geils Band & "What About Love" by Heart. [9]
A vacuum cleaner, also known simply as a vacuum is a device that causes suction in order to remove dirt from floors, upholstery, draperies, and other surfaces. It is generally electrically driven.
Microfiber is synthetic fiber finer than one denier or decitex/thread, having a diameter of less than ten micrometers.
A mop is a mass or bundle of coarse strings or yarn, etc., or a piece of cloth, sponge or other absorbent material, attached to a pole or stick. It is used to soak up liquid, for cleaning floors and other surfaces, to mop up dust, or for other cleaning purposes.
Housekeeping is the management and routine support activities of running an organized physical institution occupied or used by people, like a house, ship, hospital or factory, such as tidying, organizing, cooking, routine maintenance, shopping, and bill payment. These tasks may be performed by members of the household, or by persons hired for the purpose. This is a more broad role than a cleaner, who is focused only on the cleaning aspect. The term is also used to refer to the money allocated for such use. By extension, it may also refer to an office or a corporation, as well as the maintenance of computer storage systems.
A wet wipe, also known as a wet towel, moist towelette, disposable wipe, disinfecting wipe, or a baby wipe is a small to medium-sized moistened piece of plastic or cloth that either comes folded and individually wrapped for convenience or, in the case of dispensers, as a large roll with individual wipes that can be torn off. Wet wipes are used for cleaning purposes like personal hygiene and household cleaning; each is a separate product depending on the chemicals added and medical or office cleaning wipes are not intended for skin hygiene.
Dust-Off is a brand of dust cleaner. The product usually contains difluoroethane; although some use tetrafluoroethane and tetrafluoropropene as a propellant. It is used to blow particles and dust from computer, keyboards, photography equipment, and electronics, as well as many every day household items including windows, blinds, and collectibles. Dust-Off is manufactured by Falcon Safety Products located in Branchburg, NJ.
Tack cloth is a specialized type of wiping cloth that is treated with a tacky material. It is designed to remove loose particles of dust, dirt and lint that would contaminate a surface that is to be painted, coated, laminated, photo-etched, or otherwise finished.
Carpet cleaning is performed to remove stains, dirt, and allergens from carpets. Common methods include hot water extraction, dry-cleaning, and vacuuming.
Dirt Devil is an American vacuum cleaner and floor care company. It is the brand and subsidiary of Techtronic Industries, and its corporate legal name is now TTI Floor Care North America.
A cleaner or a cleaning operative is a type of industrial or domestic worker who does the cleaning.
Vapor steam cleaners or steam vapor systems are cleaning appliances or devices that use steam to quickly dry, clean, and sanitize surfaces. The steam is produced in a boiler that heats tap water to high temperatures (240–310F/115–155°C) to produce low-pressure, low moisture water vapor.
Floor cleaning is a major occupation throughout the world. The main job of most cleaners is to clean floors.
Evolution Robotics was an American technological company based in Pasadena, California. It specialized in robotics technologies, with computer vision, localization, and autonomous navigation products.
A robotic vacuum cleaner, sometimes called a robovac or a roomba as a generic trademark, is an autonomous robotic vacuum cleaner which has a limited vacuum floor cleaning system combined with sensors and robotic drives with programmable controllers and cleaning routines. Early designs included manual operation via remote control and a "self-drive" mode which allowed the machine to clean autonomously.
A floor scrubber is a floor cleaning device. It can be a simple tool such as a floor mop or floor brush, or in the form of a walk-behind or a ride-on machine to clean larger areas by injecting water with cleaning solution, scrubbing, and lifting the residue off the floor. With advancements in robotics, autonomous floor-scrubbing robots are available as well.
Pledge is a cleaning product made by S. C. Johnson & Son. First sold in 1958, it is used to help dust and clean. Pledge is known as Pliz in France, and Blem in Argentina. In several countries, it is sold as Pronto.
Minky is the trading name of Vale Mill (Rochdale) Limited, a company based in Rochdale, Greater Manchester, United Kingdom that produces cleaning material and equipment.