This article's lead section contains information that is not included elsewhere in the article.(December 2021) |
Product type | Cleaning |
---|---|
Owner | Procter & Gamble |
Introduced | 1999 |
Markets | Worldwide |
Tagline | Stop cleaning. Start Swiffering. |
Website | www |
Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999, [1] the brand uses the "razor-and-blades" business model, whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Swiffer has become a half-billion dollar brand in fifteen countries. [2]
In 1995, the Japanese Kao Corporation created the electrostatic cleaning market with the release of its Quickle Wiper product. Quickle "became the model for [Procter & Gamble's] Swiffer brand", [3] though Procter & Gamble "did not seek a licensing agreement" [4] and the Quickle Wiper was licensed to S. C. Johnson & Son. [3]
All the products below have a refill system. Both the product and the refills are currently marketed.
The following products have been discontinued.
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Because of the requirement to dispose of the cloth after each clean, using the device frequently can be quite costly. Because of this, multiple third-party companies have created cloth reusable pads typically made out of a microfiber fabric that can be machine washed after each use.
The TV commercials for Swiffer often have 1970s–1980s music playing in the background. The old commercials start with a person having their old cleaning products and proceed to switch to Swiffer Products. The first series of commercials begin with a woman using the Swiffer product, while her old cleaning product (usually a mop, broom or feather duster), having a persona, is left out and wants to be used again. The woman continues to use her Swiffer and the mop is left by itself. The second series of commercials include the mop, broom or feather duster moving on to a new girlfriend (including a bowling ball, a rake or an antique doll). A commercial announcer (voiced by Blaze Berdahl) states, "Switch to Swiffer, and you'll dump your old (mop, broom, duster). But don't worry. He'll find someone else." Notable songs used in these commercials include "Whip It" by Devo, "Don't You Want Me" by Human League, "One Way or Another" by Blondie, "That Lady" by the Isley Brothers, "Baby Come Back" by Player, "Love Stinks" by The J. Geils Band & "What About Love" by Heart. [10]
A vacuum cleaner, also known simply as a vacuum, is a device that uses suction, and often agitation, in order to remove dirt and other debris from carpets and hard floors.
Microfibre is synthetic fibre finer than one denier or decitex/thread, having a diameter of less than ten micrometers.
The Hoover Company is a home appliance company founded in Ohio, United States, in 1908. It also established a major base in the United Kingdom, where it dominated the electric vacuum cleaner industry during most of the 20th century, to the point where the Hoover brand name became synonymous with vacuum cleaners and vacuuming in the United Kingdom and Ireland. Hoover North America was once part of Maytag, but was sold by Maytag's new owners Whirlpool Corporation in 2007 to Hong Kong multinational manufacturing company Techtronic Industries for $107 million. Hoover International had already split from Hoover North America in 1993, and was acquired by Candy in 1995, which was acquired by Haier in 2019.
A mop is a mass or bundle of coarse strings or yarn, etc., or a piece of cloth, sponge or other absorbent material, attached to a pole or stick. It is used to soak up liquid, for cleaning floors and other surfaces, to mop up dust, or for other cleaning purposes.
Housekeeping is the management and routine support activities of running and maintaining an organized physical institution occupied or used by people, like a house, ship, hospital or factory, such as cleaning, tidying/organizing, cooking, shopping, and bill payment. These tasks may be performed by members of the household, or by persons hired for the purpose. This is a more broad role than a cleaner, who is focused only on the cleaning aspect. The term is also used to refer to the money allocated for such use. By extension, it may also refer to an office or a corporation, as well as the maintenance of computer storage systems.
Kirby Opco, LLC, doing business as The Kirby Company, is a manufacturer of vacuum cleaners, home cleaning products and accessories, located in Cleveland, Ohio, United States. It is a division of Right Lane Industries. Dealers, sales reps, service centers, and distributors are located in over 50 countries. Kirby Vacuums are sold via door-to-door or though arranged-scheduled in-home demonstrations via their website and the company is a member of the Direct Selling Association. The Kirby website can also take vacuum cleaner orders and ship directly to the customer as well, without having to arrange for a scheduled an in-home demonstration. All Kirby Vacuum Cleaners are built in both Edgewater, Cleveland, Ohio and Andrews, Texas, United States.
Dust-Off is a brand of dust cleaner. The product usually contains difluoroethane; although some use tetrafluoroethane and tetrafluoropropene as a propellant. It is used to blow particles and dust from computer, keyboards, photography equipment, and electronics, as well as many every day household items including windows, blinds, and collectibles. Dust-Off is manufactured by Falcon Safety Products located in Branchburg, NJ.
Carpet cleaning is performed to remove stains, dirt, debris, and allergens from carpets. Common methods include hot water extraction, dry-cleaning, and vacuuming.
Dirt Devil is a brand name originally introduced in 1981 by the Royal Appliance Manufacturing Co, an American vacuum cleaner and floor care company. The company and the brand are now owned by TTI Floor Care North America, a subsidiary of Hong Kong–based Techtronic Industries, who also own Oreck, Vax, and Hoover North America.
A cleaner, cleanser or cleaning operative is a type of industrial or domestic worker who is tasked with cleaning a space. A janitor, also known as a custodian, porter or caretaker, is a person who cleans and might also carry out maintenance and security duties. A similar position, but usually with more managerial duties and not including cleaning, is occupied by building superintendents in the United States and Canada and by site managers in schools in the United Kingdom.
Vapor steam cleaners or steam vapor systems are cleaning appliances or devices that use steam to dry, clean, and sanitize surfaces. The steam is produced in a boiler that heats tap water to high temperatures to produce low-pressure, low moisture water vapor.
Floor cleaning is a major occupation throughout the world. The main job of most cleaners is to clean floors.
A robotic vacuum cleaner, sometimes called a robovac or a roomba as a generic trademark, is an autonomous robotic vacuum cleaner which has a limited vacuum floor cleaning system combined with sensors and robotic drives with programmable controllers and cleaning routines. Early designs included manual operation via remote control and a "self-drive" mode which allowed the machine to clean autonomously.
A floor scrubber is a floor cleaning device. It can be a simple tool such as a floor mop or floor brush, or in the form of a walk-behind or a ride-on machine to clean larger areas by injecting water with cleaning solution, scrubbing, and lifting the residue off the floor. With advancements in robotics, autonomous floor-scrubbing robots are available as well.
Pledge is an American cleaning product made by S. C. Johnson & Son. First sold in 1958, it is used to help dust and clean. Pledge is known as Pliz in France, and Blem in Argentina. In several countries, it is sold as Pronto.
Minky is the trading name of Vale Mill (Rochdale) Limited, a company based in Rochdale, Greater Manchester, United Kingdom that produces cleaning material and equipment.