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| Product type | Paper towel |
|---|---|
| Owner | Procter & Gamble |
| Country | United States |
| Introduced | 1965 |
| Tagline | The quicker picker-upper; The stronger soaker-upper |
| Website | www |
Bounty is an American brand of paper towel that is manufactured by Procter & Gamble (P&G) in the United States, it was introduced in 1965.
The Bounty brand name and its tag line "the quicker picker-upper!" came about through the acquisition of Charmin in 1957 by Procter & Gamble (P&G), becoming its first consumer-paper products business. Charmin Towels was the successful predecessor to Bounty, which led to P&G's strategic investment in research and development of the innovative Bounty. While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market. [1]
In 1982, P&G Senior Inventor Paul Trokhan developed a proprietary technology that enhanced Bounty's absorbency by creating micro-regions within the towel focused on different attributes like strength and softness. [2]
From the 1960s to the 1990s, veteran character actress Nancy Walker appeared in a long-running series of popular commercials in the US, in which Walker played Rosie, a waitress in a diner, who used Bounty to clean up spills made by the diner's patrons and demonstrating its better absorption, compared to other brands. The original tag-line, "the quick picker-upper", was soon changed to "the quicker picker-upper", which became a common catchphrase (with variations) long after Walker ceased appearing in Bounty ads. [3]
In the UK, they had a campaign featuring 2 large, stubbly men wearing wigs and dresses referred to as Brenda and Audrey performing household tasks that require a paper towel and comparing them to other products. Later, the adverts featured a man known as Juan Sheet, a pun on "one sheet", using the slogan "one sheet does Plenty" (Plenty being the name of the product in the UK at the time.)[ citation needed ]
Consumer Reports reported (2014) the best paper towel was Bounty DuraTowel, followed by the next two on the list also being Bounty products. [4]
In 1998, Bounty started selling napkins. [5]
In 2007, P&G sold its European business that also produced "Bounty" to SCA, and the product was then rebranded to Plenty in the UK.
A diaper or a nappy is a type of underwear that allows the wearer to urinate or defecate without using a toilet, by absorbing or containing waste products to prevent soiling of outer clothing or the external environment. When diapers become wet or soiled, they require changing, generally by a second person such as a parent or caregiver. Failure to change a diaper on a sufficiently regular basis can result in skin problems around the area covered by the diaper.
Kleenex is a brand name primarily known for their line of facial tissues. Often used informally as a genericized trademark for facial tissue, Kleenex is a registered trademark of Kimberly-Clark applied to products made in 78 countries. The brand has other paper products like napkins and toilet roll.
Nancy Walker was an American actress and comedian of stage, screen, and television. She was also a film and television director. During her five-decade-long career, she may be best remembered for her long-running roles as Mildred on McMillan & Wife and as Ida Morgenstern on several episodes of The Mary Tyler Moore Show and on the spinoff series Rhoda as a prominent recurring character.
A menstrual pad, or simply a pad, is an absorbent item worn in the underwear when menstruating, bleeding after giving birth, recovering from gynecologic surgery, experiencing a miscarriage or abortion, or in any other situation where it is necessary to absorb a flow of blood from the vagina. A menstrual pad is a type of menstrual hygiene product that is worn externally, unlike tampons and menstrual cups, which are worn inside the vagina. Pads are generally changed by being stripped off the pants and panties, taking out the old pad, sticking the new one on the inside of the panties and pulling them back on. Pads are recommended to be changed every 3–4 hours to avoid certain bacteria that can fester in blood; this time also may differ depending on the kind worn, flow, and the time it is worn.
Mr. George Whipple is a fictional supermarket manager featured in television commercials, radio, and print advertisements that ran in the United States and Canada from 1964 to 1985 for Charmin toilet paper. Typically, Whipple scolds customers who "squeeze the Charmin," while hypocritically entertaining such actions himself when he thinks no one will notice. The character and catchphrase were created by John Chervokas of the agency Benton & Bowles. Prominent ad-man Sid Lerner also worked on the campaign.
Pampers is an American brand for babies and toddlers products marketed by Procter & Gamble. This includes diapers, wipes and etc.
Charmin is an American brand of toilet paper that was launched in 1928, and it is currently owned by Procter & Gamble.
Zest is an American brand of soap and body wash owned by High Ridge Brands for the United States, Canada and Puerto Rico and by Unilever for the rest of the world. It was originally introduced by Procter & Gamble in 1955 with the slogan "For the first time in your life, feel really clean."
Tissue paper or simply tissue is a lightweight paper or light crêpe paper. Tissue can be made from recycled paper pulp on a paper machine.
A wet wipe, also known as a wet towel, wet one, moist towelette, disposable wipe, disinfecting wipe, baby wipe, or Dude Wipe is a small to medium-sized moistened piece of plastic or cloth that either comes folded and individually wrapped for convenience or, in the case of dispensers, as a large roll with individual wipes that can be torn off. Wet wipes are used for cleaning purposes like personal hygiene and household cleaning; each is a separate product depending on the chemicals added and medical or office cleaning wipes are not intended for skin hygiene.
P&G Korea is a South Korean consumer goods company headquartered in Yeoksam-dong, Gangnam-gu, Seoul, South Korea. It is a subsidiary of American multinational consumer goods company Procter & Gamble.
Comet is an American brand of scouring powders and other household cleaning products manufactured by KIK Custom Products Inc. The brand was introduced in 1956 by Procter & Gamble (P&G) and sold to Prestige Brands in 2001. In 2018, Prestige Brands sold the Comet brand to KIK Custom Products Inc. P&G retained the rights to market the brand in Europe and to the professional market (non-home-consumer) in the United States.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway, respectively, its product portfolio also included food, snacks, beverages, and batteries. P&G is incorporated in Ohio.
Secret is an antiperspirant/deodorant for women manufactured by Procter & Gamble. It is sold in the United States, Canada, and Mexico. Secret was launched as the first female deodorant in 1956, after more than 10 years of research that began in 1945. Secret is the only female brand antiperspirant/deodorant in Procter & Gamble's portfolio of products, which includes male brands Gillette and Old Spice.
Rosie's Diner is located in Rockford, Michigan. The dining car originally opened during the 1940s in Little Ferry, New Jersey, as the Silver Dollar Diner. After multiple commercials were filmed in the diner for Bounty paper towels with a fictional character named Rosie the Waitress, the diner was renamed Rosie's. Previously offered to the Smithsonian Institution, the restaurant was sold in the 1990s to a Michigan artist who had the building moved to its current location next to another diner. A third diner was later moved to the site from Fulton, New York. A series of replicas were built as part of a chain of restaurants in the Denver area.
Arbora & Ausonia was a company that dealt in the manufacturing and sale of absorbent products for the child and family hygiene, feminine hygiene and adult incontinence markets. It fully merged into Procter & Gamble in 2013.
Royale is a Canadian brand of consumer household paper products such as facial tissue, bathroom tissue, paper towels, and paper napkins. The brand is owned by Canadian paper company Irving Tissue.
Essity AB is a Swedish hygiene and health company, with its headquarters in Stockholm, Sweden. The products portfolio contains one-use products such as tissue paper, baby diapers, feminine care, incontinence products, compression therapy, orthopedics and wound care. Essity was a part of the hygiene and forest products company SCA until 2017, when the company spun off the hygiene operations that became listed as a separate company on Nasdaq Stockholm.
Paramount Dining Car Company was a manufacturer of stainless steel modular diners that was one of several such manufactures based in New Jersey. The company, founded by Arthur E. Sieber, was originally based in Haledon, New Jersey, and later relocated its facilities to Oakland, New Jersey. Sieber was granted patent 2,247,893 by the United States Patent Office on July 1, 1941, for his design of a portable diner that could be built in parts and assembled at a separate location.
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