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Product type | Tampon |
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Owner | Procter & Gamble |
Country | United States |
Introduced | 1931[1] (as Tampax Sales Corporation) |
Markets | World |
Previous owners | Tampax Incorporated Tambrands, Inc. |
Website | www |
Tampax (a portmanteau of tampon and packs) is a brand of tampons currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997. [2] It is a subsidiary of P&G's Always brand and is sold in over 100 countries.
The product was designed by Earle Haas, who filed a patent in the 1930s. [3] [4] The original product was designed from the start as flushable and biodegradable.[ citation needed ]
In 1937, Tampax worked with McCann Erickson for its marketing campaigns. In 1949, the brand appeared in more than 50 stores. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors. [5]
During World War II, Tampax produced wound dressings for the military.[ citation needed ]
Tampax conducted medical studies in 1945 to prove the safety of tampons. [6]
In 1984, the company was renamed Tambrands Inc.[ citation needed ]
Marketing for the product includes the company's BeingGirl website. [7] [8]
Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products.
A tampon is a menstrual product designed to absorb blood and vaginal secretions by insertion into the vagina during menstruation. Unlike a pad, it is placed internally, inside of the vaginal canal. Once inserted correctly, a tampon is held in place by the vagina and expands as it soaks up menstrual blood. However, in addition to menstrual blood, the tampon also absorbs the vagina's natural lubrication and bacteria, which can change the normal pH, increasing the risk of infections from the bacterium Staphylococcus aureus, which can lead to toxic shock syndrome (TSS). TSS is a rare but life-threatening infection that requires immediate medical attention.
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Kotex is an American brand of menstrual hygiene products, which includes the Kotex maxi, thin and ultra-thin pads, the Security tampons, and the Lightdays pantiliners. Most recently, the company has added U by Kotex to its menstrual hygiene product line. Kotex is owned and managed by Kimberly-Clark, a consumer products corporation active in more than 80 countries.
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Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program.
Rely was a brand of superabsorbent tampons made by Procter & Gamble starting in 1975. The brand's advertising slogan was "It even absorbs the worry!", and claimed it could hold up longer than the leading tampon, because it was made differently. "Remember, They named it Rely" was the last line of most commercials.
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The Story of Menstruation is a 1946 American animated short film produced by Walt Disney Productions. It was commissioned by the International Cello-Cotton Company and was shown in a non-theatrical release to approximately 105 million American students in health education classes. In 2015, the United States Library of Congress selected the film for preservation in the National Film Registry, finding it "culturally, historically, or aesthetically significant".
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.
Arbora & Ausonia was a company that dealt in the manufacturing and sale of absorbent products for the child and family hygiene, feminine hygiene and adult incontinence markets. It fully merged into Procter & Gamble in 2013.
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o.b. is a brand of tampon, originally developed in Germany in 1950 and manufactured by Carl Hahn GmbH. It is now owned by Edgewell Personal Care. The product was named by the gynecologist Judith Esser-Mittag who also developed it. The initials o.b. are an abbreviation of the German phrase ohne Binde.