Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products.
A tampon is a menstrual product designed to absorb blood and vaginal secretions by insertion into the vagina during menstruation. Unlike a pad, it is placed internally, inside of the vaginal canal. Once inserted correctly, a tampon is held in place by the vagina and expands as it soaks up menstrual blood. However, in addition to menstrual blood, the tampon also absorbs the vagina's natural lubrication and bacteria, which can change the normal pH, increasing the risk of infections from the bacterium Staphylococcus aureus, which can lead to toxic shock syndrome (TSS). TSS is a rare but life-threatening infection that requires immediate medical attention.
Mr. Clean is a brand name and mascot owned by Procter & Gamble. It was used for an all-purpose cleaner and later also for a melamine foam abrasive sponge.
Kotex is an American brand of menstrual hygiene products, which includes the Kotex maxi, thin and ultra-thin pads, the Security tampons, and the Lightdays pantiliners. Most recently, the company has added U by Kotex to its menstrual hygiene product line. Kotex is owned and managed by Kimberly-Clark, a consumer products corporation active in more than 80 countries.
Charmin is an American brand of toilet paper that was launched on 1928, and it is currently owned by Procter & Gamble.
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program.
Rely was a brand of superabsorbent tampons made by Procter & Gamble starting in 1975. The brand's advertising slogan was "It even absorbs the worry!", and claimed it could hold up longer than the leading tampon, because it was made differently. "Remember, They named it Rely" was the last line of most commercials.
Olay or Olaz, previously Oil of Olay, Oil of Olaz, Oil of Ulan or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue.
Ajax is an American brand of household cleaning products and detergents made by Colgate-Palmolive and Awesome Products Inc.
Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes. A sister company of Procter & Gamble, it was first invented and introduced in the United States in 1983 by Tom Osborn, a mid-level employee at Procter & Gamble, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Arab world, Pakistan and Africa. Despite the Always' pads runaway international success, Procter & Gamble almost fired Tom Osborn twice in the early 1980s as he was developing this product.
Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later revived Gleem toothpaste as a flavor variant of Crest toothpaste. In 2019, Procter & Gamble expanded the brand to include a line of electric toothbrushes.
Rexona is an Australian deodorant and antiperspirant brand owned by British conglomerate Unilever.
Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom.
The Story of Menstruation is a 1946 American animated short film produced by Walt Disney Productions. It was commissioned by the International Cello-Cotton Company and was shown in a non-theatrical release to approximately 105 million American students in health education classes. In 2015, the United States Library of Congress selected the film for preservation in the National Film Registry, finding it "culturally, historically, or aesthetically significant".
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.
Arbora & Ausonia was a company that dealt in the manufacturing and sale of absorbent products for the child and family hygiene, feminine hygiene and adult incontinence markets. It fully merged into Procter & Gamble in 2013.
BeingGirl was a "kid-friendly" web site targeted at adolescent girls created in 2000 by consumer goods company Procter & Gamble (P&G).
o.b. is a brand of tampon, originally developed in Germany in 1950 and manufactured by Carl Hahn GmbH. It is now owned by Edgewell Personal Care. The product was named by the gynecologist Judith Esser-Mittag who also developed it. The initials o.b. are an abbreviation of the German phrase ohne Binde.
