The Bristol-Myers Squibb Company (BMS) is an American multinational pharmaceutical company. Headquartered in New York City, BMS is one of the world's largest pharmaceutical companies and consistently ranks on the Fortune 500 list of the largest U.S. corporations. For fiscal 2022, it had a total revenue of $46.2 billion.
Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity. All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines.
Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble. It was introduced in United States on New Year's Day 1961 at midnight stroke based in Manhattan, New York City, New York and its slogan was THE AMERICA AND WORLD's NO. 1 SHAMPOO.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.
Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care. Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. The company became popular in its home country, the United States, for its "Miss Clairol" home hair-coloring kit introduced in 1956. By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales of US$1.6 billion from the sale of its hair-care products. As of 2014, Clairol manufactures hair-coloring products sold under the brand names "Natural Instincts", "Nice 'n Easy", and "Perfect Lights".
Pantene is a Swiss-former American brand of hair care products owned by Procter & Gamble. The product line was first originally introduced in Europe in 1945 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was full introduced in United States and around the world in 1985 by 100% full owned and purchased by American-based Richardson Vicks (Vicks) of United States on the same day in order for Vicks until that year and 100% full owned and purchased by American-based Procter & Gamble (P&G) of United States on the same year in order for P&G to compete in the "beauty product" market rather than only functional products.
Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971 as the single shampoo Clairol Herbal Essence Shampoo. There are 29 collections of varying hair care products, each designed to have a different effect on the user's hair.
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA.
Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands. It is the parent corporation of OXO International Ltd., Kaz, Inc., Steel Technologies, LLC, and Idelle Labs, Ltd, among others. The company is headquartered in Hamilton, Bermuda, with U.S. operations headquartered in El Paso, Texas. The company is named after the historical or mythic figure Helen of Troy.
P&G Korea is a Korean consumer goods company headquartered in Yeoksam-dong, Gangnam-gu, Seoul, Korea. It is a subsidiary of the multinational consumer goods company Procter & Gamble.
Renuzit is an American brand of air fresheners produced by Henkel North American Consumer Goods. The Renuzit brand once also included a solvent-based spot remover and cleaner.
Alberto-Culver was an American corporation with international sales whose principal business was manufacturing hair and skin beauty care products under such brands as Alberto VO5, Andrew Collnge, St. Ives, TRESemmé, FDS, Consort, Nexxus, Toni, and White Rain. It was a manufacturer in the multicultural beauty care market with such brands as Soft & Beautiful, Just For Me, Motions, and TCB. It was purchased by Unilever in 2010.
Prell is a viscous, pearl-green shampoo and conditioner product manufactured by Scott's Liquid Gold-Inc through their Neoteric Cosmetics subsidiary.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.
Pert Plus is an American brand of shampoo and conditioner products. It was introduced in 1987 by Procter & Gamble as a reformulation of the existing Pert shampoo product introduced in 1980. It is known in New Zealand and Australia as Pert and in Asia as Rejoice.
Vosene is a brand of medicated shampoo, intended to provide relief from dandruff. It is widely available in the United Kingdom in 250 ml bottles.
