Ariel (detergent)

Last updated
Ariel
Ariel Logo.png
Laundry detergent
Product type Biological detergent
Owner Procter & Gamble
Country United Kingdom
Introduced1967;53 years ago (1967)
Related brands Joy
MarketsEurope, Latin America, East, Southeast and South Asia, South Africa, Maghreb, North Africa, Pakistan and the Middle East
Website http://www.ariel.co.uk/

Ariel is a British brand of laundry detergents, the manufacturer owned by the American company Procter & Gamble. It is the flagship brand in Procter & Gamble's European, Algerian, Burmese, Turkish, Chinese, Indian, Pakistani, Japanese, Filipino, Mexican, Brazilian, Chilean, Argentinian, Peruvian, Ecuadorian, Colombian and Venezuelan portfolios. In some U.S. stores, Mexican Ariel is available. Additionally, Ariel is also known as Dynamo in Malaysia and Singapore.

Contents

History

Ariel first appeared on the UK market in 1967 and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. For front loading automatics, Procter & Gamble initially introduced "Low Suds Bold Automatic" powder. Though with the increasing popularity of automatic front-loading washing machines, a suitable low-suds variant "Ariel Automatic" was eventually launched in the early 1980s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder.

The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Future". This was possibly in response to Unilever's launch of the ultimately doomed "Persil Power", which was seen to damage clothes. Compact powders never proved popular in the UK, so when the tablet variant appeared in July 1999, the compact version disappeared. In 2003, Ariel brought out its quickwash action to its detergents, to allow consumers to be able to do their laundry on a quickwash cycle.

Back in 2005, Ariel launched an advertising campaign in the UK with tennis star Tim Henman and tennis rookie Daniel Stuart Stanton. The advert was broadcast for 2 months throughout the UK.[ citation needed ]

Related Research Articles

Washing machine Machine that washes clothes automatically

A washing machine is a home appliance used to wash laundry. The term is mostly applied to machines that use water as opposed to dry cleaning or ultrasonic cleaners. The user adds laundry detergent, which is sold in liquid or powder form, to the wash water.

Rinso

Rinso is a brand name of laundry soap and detergent marketed by Unilever. The brand was created by Robert S Hudson and originally branded Hudson's Soap, which was sold to Lever Brothers of Port Sunlight, England, in 1908. It was introduced in the United States by Lever Brothers Company in 1918.

Tide (brand) the brand-name of a laundry detergent manufactured by Procter & Gamble

Tide is a laundry detergent owned and produced by American multinational Procter & Gamble. Introduced in 1946, it is the highest selling detergent brand in the world, with an estimated 14.3 percent of the global market.

Persil brand of laundry detergent

Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available "self-activated" laundry detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.

Dreft trademark

Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent. The Fairy brand of washing-up liquid and Cascade brand of dishwashing detergent are also sold under the name "Dreft" in some countries, including the Netherlands and Belgium. In Canada, it is called Ivory Snow.

Daz (detergent) Laundry Detergent

Daz is the name of a popular laundry detergent on the market in the United Kingdom and Ireland and was introduced in February 1953. It is manufactured by Procter & Gamble and is lower priced than P&G's main brand, Ariel. Aggressively marketed, it is associated in popular culture with the "Daz Doorstep Challenge" series of commercials, which saw various 'hosts' including Danny Baker, Shane Richie and Michael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent. The advert was spoofed by Dom Joly in the British sketch series Trigger Happy TV and in a John Smith's advertising campaign featuring Peter Kay. From 1999 to 2002 Julian Clary was the face of Daz laundry detergent, one of the first of his advert campaigns being a "Wash Your Dirty Linen in Public" roadshow with Daz Tablets.

Persil Power was a laundry detergent product developed and sold in the mid-1990s by Unilever.

Fairy (brand) dishwashing liquid

Fairy is a brand of washing-up liquid produced by Procter & Gamble at their West Thurrock factory, in England. Fairy liquid is traditionally green, prompting the well-known advertising jingle "Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid".

Henkel worldwide chemical and consumer goods company headquartered in Germany

Henkel AG & Company, KGaA, is a German chemical and consumer goods company headquartered in Düsseldorf, Germany. It is a multinational company active both in the consumer and industrial sector. Founded in 1876, the DAX 30 company is organized into three globally operating business units and is known for brands such as Loctite, Persil, and Fa amongst others.

Ajax (cleaning product) Brand of cleaning products

Ajax is a brand of household cleaning products made by Colgate-Palmolive. The brand is also licensed by Colgate-Palmolive to Phoenix Brands LLC for laundry detergents in the United States, Canada and Puerto Rico.

Laundry detergent type of detergent used for cleaning laundry

Laundry detergent, or washing powder, is a type of detergent used for cleaning laundry. Laundry detergent is manufactured in powder and liquid form.

Downy brand name of fabric softener produced by Procter & Gamble

Downy, also known as Lenor in Europe, Russia and Japan, is a brand name of fabric softener produced by Procter & Gamble and sold in the United States. It entered the U.S. test market in August 1960 and went nationwide in December 1961. It was also sold in the Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, South Korea, Egypt, Kenya and Latin America.

Dishwashing liquid detergent used for cleaning dishes

Dishwashing liquid, known as dishwashing soap, dish detergent and dish soap, is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irritation, and is primarily used for hand washing of glasses, plates, cutlery, and cooking utensils in a sink or bowl. In addition to its primary use, dishwashing liquid also has various informal applications, such as for creating bubbles, clothes washing and cleaning oil-affected birds.

Dispensing ball

The dispensing ball is a special plastic ball used to dispense liquid fabric softener in clothes washing machines that lack built-in softener dispensers. Liquid fabric softener has to be added at the correct time to a load of laundry in order to work effectively. In top-loading machines, the ball accomplishes this with no user input, other than the initial loading, and filling of the ball.

Washer-dryer

A combo washer dryer is a combination in a single cabinet of a washing machine and a clothes dryer. It should not be confused with a "stackable" combination of a separate washing machine and a separate clothes dryer.

Gold Dust washing powder Commercial line of all-purpose cleaning agents

Fairbank's Gold Dust washing products was a line of all-purpose cleaning agents researched and developed in the late 1880s by the N. K. Fairbank Soap Manufacturing Company. First introduced to the American consumer in 1889, Gold Dust Washing Powder quickly became a success due in large part to its low selling price. The most easily recognized members of the soap line were Gold Dust Washing Powder and Gold Dust Scouring Soap. They were marketed in boxes and containers prominently featuring the brand's well known trademark, the Gold Dust Twins. The back of the box depicted the twins tackling several household chores and a list of jobs made easier by using Gold Dust Washing Powder. "Let the Twins Do Your Work" was the product's long lasting and ubiquitous slogan.

Bold is a laundry detergent brand owned by Procter & Gamble.

Laundry detergent pod water-soluble pouches which contain laundry detergent or other laundry products

Laundry detergent pods are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include Arm & Hammer, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods.

References