Ariel (detergent)

Last updated
Ariel
Ariel Logo.png
Product type Laundry detergent
Owner Procter & Gamble
Country Europe - multiple countries (P&G European Technology Centre in Belgium)
Introduced1967;57 years ago (1967)
Related brands Tide, Dreft and Dynamo.
MarketsWorldwide
Website http://www.ariel.co.uk/
https://www.ariel.de

Ariel is a brand of laundry detergent developed by P&G European Technology Centre in Belgium. [1] [2] [3] The enzymes for the detergent are provided by Novozymes. [4]

Contents

History

It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and is popular in Mexico, India, and the Philippines. [5] [6] [7]

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<span class="mw-page-title-main">Washing machine</span> Machine that washes clothes automatically

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<span class="mw-page-title-main">Tide (brand)</span> Brand-name of a laundry detergent manufactured by Procter & Gamble

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<span class="mw-page-title-main">Persil</span> German brand of laundry detergent

Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.

<span class="mw-page-title-main">Dreft</span> Laundry detergent

Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent. The Fairy brand of washing-up liquid and Cascade brand of dishwasher detergent are also sold under the name "Dreft" in some countries, including the Netherlands and Belgium. In Canada, the laundry detergent is sold under the brand name Ivory Snow.

Daz is the name of a laundry detergent on the market in the United Kingdom and Ireland. It was introduced in February 1953. It is manufactured by Procter & Gamble and is lower priced than P&G's main brand, Ariel. Aggressively marketed, it is associated in popular culture with the "Daz Doorstep Challenge" series of commercials, which saw various 'hosts' including Danny Baker, Shane Richie and Michael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent. The advert was spoofed by Dom Joly in the British sketch series Trigger Happy TV and in a John Smith's advertising campaign featuring Peter Kay. From 1999 to 2002 Julian Clary was the face of Daz laundry detergent, one of the first of his advert campaigns being a "Wash Your Dirty Linen in Public" roadshow with Daz Tablets.

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<span class="mw-page-title-main">Sunlight (cleaning product)</span> Brand of laundry soap and detergent

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Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets.

<span class="mw-page-title-main">Henkel</span> German consumer goods company

Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.

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Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom.

<span class="mw-page-title-main">Purex (laundry detergent)</span> Brand of laundry detergent manufactured by Henkel

Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.

Rit is a brand of dye first sold in 1916. As of 2013, it is owned by Phoenix Brands.

Purex Crystals are a crystal-form in-wash "fragrance booster" manufactured by Henkel and marketed in the United States and Canada.

<span class="mw-page-title-main">Laundry detergent pod</span> Water-soluble pouches containing detergent or softener

Laundry detergent pods are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods.

Phosphates in detergent refers to the use of phosphates as an ingredient in a detergent product. The advantage of using phosphates in a consumer laundry detergent or dishwashing detergent is that they make detergents more efficient by chelating calcium and magnesium ions. The disadvantage of using phosphates is that they remain in wastewater and eventually make their way to a natural body of water. While phosphates are low toxicity, they instead cause nutrient pollution and feed the algae. This leads to eutrophication and harmful algal bloom.

References

  1. "How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand". Business Today. February 16, 2023.
  2. Kanter, James (April 13, 2011). "Unilever and P.&G. Fined for Fixing Price of Detergent". The New York Times via NYTimes.com.
  3. Steiro, Espen Bakke-Aas (2011-05-02). "Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market" (PDF). University of Oslo.
  4. Reed, Stanley (January 1, 2018). "Fighting Climate Change, One Laundry Load at a Time". The New York Times via NYTimes.com.
  5. Chura, Hillary (February 21, 2006). "Throwing All Cultures Into the Marketing Pot". The New York Times via NYTimes.com.
  6. Tewari, Saumya (January 25, 2019). "Ariel says it's time to raise our sons right in new Share the Load ad". mint.
  7. "List of Trusted Detergents and Dishwashing Soaps in PH". Primer. July 23, 2021.