A detergent is a surfactant or a mixture of surfactants with cleansing properties when in dilute solutions. There are a large variety of detergents, a common family being the alkylbenzene sulfonates, which are soap-like compounds that are more soluble in hard water, because the polar sulfonate is less likely than the polar carboxylate to bind to calcium and other ions found in hard water.
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
Surf is a British brand of laundry detergent manufactured and marketed around the world by Unilever, except in the United States, Canada and Puerto Rico, where it has been owned by Sun Products since 2008.
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.
Daz is the name of a laundry detergent on the market in the United Kingdom and Ireland and was introduced in February 1953. It is manufactured by Procter & Gamble and is lower priced than P&G's main brand, Ariel. Aggressively marketed, it is associated in popular culture with the "Daz Doorstep Challenge" series of commercials, which saw various 'hosts' including Danny Baker, Shane Richie and Michael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent. The advert was spoofed by Dom Joly in the British sketch series Trigger Happy TV and in a John Smith's advertising campaign featuring Peter Kay. From 1999 to 2002 Julian Clary was the face of Daz laundry detergent, one of the first of his advert campaigns being a "Wash Your Dirty Linen in Public" roadshow with Daz Tablets.
Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom and is now used on a number of P&G products in various markets.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into three globally operating business units and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex, along with numerous other brands.
Ajax is a brand of household cleaning products and detergents made by Colgate-Palmolive. The brand is also licensed by Colgate-Palmolive in the United States, Canada and Puerto Rico.
Laundry detergent is a type of detergent used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder and liquid form.
Dishwashing liquid, also known as dishwashing soap, dish detergent, and dish soap is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irritation, and is primarily used for hand washing of glasses, plates, cutlery, and cooking utensils in a sink or bowl. In addition to its primary use, dishwashing liquid also has various informal applications, such as for creating bubbles, clothes washing and cleaning oil-affected birds.
A laundry ball or washing ball is a product made of solid, insoluble material promoted as a substitute for laundry detergent. Producers of laundry balls often make pseudoscientific claims about their mechanisms of action and exaggerate the extent of their benefits.
Cold Power is a brand of laundry detergent by Colgate-Palmolive. It was originally sold in the United States during the 1960s and into the early 1970s, but the brand was discontinued due to lagging sales. The brand is still being sold in Australia, New Zealand, South Africa and many other countries. The name is derived from the fact that it is advertised as washing clothes well in cold water. The product was test marketed in northern New Jersey, specifically an ad campaign was promoted in Chester, N.J. which depicted local housewives Including the then Chester Borough mayor's wife, Jane Van Over Filiberto, who used the product and gave testimonials for television ads.
Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.
Purex Crystals are a crystal-form in-wash "fragrance booster" manufactured by Henkel and marketed in the United States and Canada.
Laundry detergent pods are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods.
