Flavours
Bounty has a coconut filling, enrobed with milk chocolate (in a blue wrapper) or dark chocolate (in a red wrapper) and is usually sold as two small bars wrapped in one package.
Since 2006, a cherry-flavoured version has also been available in Australia. This was initially a limited edition flavour, but remained available as of 2013. In Europe, a limited edition mango flavour was available in 2004-05 and in Russia and Ukraine in 2010. A pineapple-flavoured edition was available in Russia during 2014.
On 3 November 2022, it was announced that Bounty bars would be removed from some Celebrations tubs in the United Kingdom after the manufacturers found that 40% of people hated them. A limited run of "No Bounty" tubs would be available, in the weeks before Christmas. But a final decision had not been made after 18% of people named the Bounty as their favourite. [2] [3]
Since November 2022 the dark chocolate Bounty has not been available. [4] Mars UK said in September 2023 that "we have temporarily had to delist Bounty Dark for operational reasons and we’re working hard to bring the product back when we can". [5]
Advertising
Early advertisement described the bar as "the new chocolate thrill from the South Seas". Guardian journalist Emma Hughes viewed the 1951 introduction of the product as responding to a "new mood of postwar optimism and people's longing for sunny foreign travel". [1]
In the 1970s the bar was promoted in television adverts showing a tropical beach scene and the tag-line "The Bounty hunters — They came in search of paradise." [6] [7] In 1996 the format was radically changed, after a £2m investment from the manufacturer, Mars Inc. [8]
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