The examples and perspective in this article may not represent a worldwide view of the subject.(August 2023) |
Product type | Confectionery |
---|---|
Produced by | Mars Inc. |
Country | United Kingdom and Canada |
Introduced | 1951 |
Tagline | The taste of paradise |
Bounty is a coconut-filled, chocolate-enrobed candy bar manufactured by Mars Inc., introduced in 1951 in the United Kingdom and Canada.
It is an imitation of the Mounds bar introduced by Peter Paul in 1936. [1] The Bounty is no longer domestically sold within the United States, only being available via import sales.
Bounty has a coconut filling, enrobed with milk chocolate (in a blue wrapper) or dark chocolate (in a red wrapper) and is usually sold as two small bars wrapped in one package.
Since 2006, a cherry-flavoured version has also been available in Australia. This was initially a limited edition flavour, but remained available as of 2013. In Europe, a limited edition mango flavour was available in 2004-05 and in Russia and Ukraine in 2010. A pineapple-flavoured edition was available in Russia during 2014.
Although Bounty is no longer distributed by Mars in the United States, similar products, such as Mounds and Almond Joy, are marketed by Hershey's.
On 3 November 2022, it was announced that Bounty bars would be removed from some Celebrations tubs in the United Kingdom after the manufacturers found that 40% of people hated them. A limited run of "No Bounty" tubs would be available, in the weeks before Christmas. But a final decision had not been made after 18% of people named the Bounty as their favourite. [2] [3]
Since November 2022 the dark chocolate Bounty has not been available. [4] Mars UK said in September 2023 that "we have temporarily had to delist Bounty Dark for operational reasons and we’re working hard to bring the product back when we can". [5]
Early advertisement described the bar as "the new chocolate thrill from the South Seas". Guardian journalist Emma Hughes viewed the 1951 introduction of the product as responding to a "new mood of postwar optimism and people's longing for sunny foreign travel". [1]
In the 1970s the bar was promoted in television adverts showing a tropical beach scene and the tag-line "The Bounty hunters — They came in search of paradise." [6] [7] In 1996 the format was radically changed, after a £2m investment from the manufacturer, Mars Inc. [8]
Twix is a caramel shortbread biscuit bar made by Mars Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two, or four bars in a wrapper.
Celebrations is a miniature chocolate bar collection made by Mars, Incorporated, launched in 1997. It comprises miniature versions of full size Mars brands. Celebrations have the tagline "Share the joy", and were one of the first mixed box of chocolates in the United Kingdom to bring together confectionery which had been already released in one box or tin instead of introducing new, especially-created confectionery made exclusively for the UK market, by a major producer. Celebrations boxes are now sold in multiple countries which tend to have the same brands as the UK, but do differ in some circumstances. For example, Twix are not available in Celebrations boxes purchased in Australia.
A choc ice or ice cream bar is a frozen dessert generally consisting of a rectangular block of ice cream—typically vanilla flavour—which is thinly coated with chocolate. Related products may also include other fillings with the ice cream and be styled similar to candy bars. The term has also been used as a racial slur.
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, England. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made exclusively with milk chocolate. In 1928, Cadbury introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.
Flake is a British brand of chocolate bar currently manufactured by British chocolate company Cadbury, owned by Mondelez International, consisting of thinly folded milk chocolate. The bar has a unique crumbly texture, and softens but does not melt when heated.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
Ritter Sport is a brand of chocolate bar from the family-owned Alfred Ritter GmbH & Co. KG, which has its headquarters in Waldenbuch, Germany. The company was founded in 1912 by Clara and Alfred Eugen Ritter and has been family-owned ever since. Andreas Ronken has been the CEO since 2015.
Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars Inc.. There are two varieties: the U.S. Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the U.S. and Canada.
Maltesers are a British confectionery product manufactured by Mars Inc. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".
Mounds is a candy bar made by the Hershey Company, consisting of shredded, sweetened coconut coated in dark chocolate. The company also produces the Almond Joy, a similar bar topped by whole almonds and covered in milk chocolate. The two products share common packaging and logo design, with Mounds using a red color scheme and Almond Joy blue.
Quality Street is a line of tinned and boxed toffees, chocolates and sweets, first manufactured in 1936 by Mackintosh's in Halifax, West Yorkshire, England. It was named after J. M. Barrie's play Quality Street. Since 1988, the confectionery has been produced by Nestlé. Quality Street has long been a competitor to Cadbury Roses, which were launched by Cadbury in 1938.
Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
A Cadbury Snack is a shortcake biscuit square or two biscuits with chocolate filling, covered with milk chocolate.
Yorkie is a chocolate bar made by Nestlé. It was originally made by York-based company Rowntree's, hence the name.
Balisto is a wholemeal biscuit bar snack manufactured by Mars, Incorporated, consisting of a digestive biscuit center and a variety of milky cream toppings, and coated in milk chocolate.
Revels are a chocolate coated confectionery with assorted centres made by Mars, Inc. They were first introduced into the United Kingdom in 1967.
Arnott's Group is an Australian producer of biscuits and snack food. Founded in 1865 by William Arnott, they are the largest producer of biscuits in Australia and a subsidiary of KKR.
Moro is the brand name of a caramel and nougat layered chocolate bar currently made by Cadbury and sold in Australia, New Zealand, and the Middle East. This type is similar to the Mars bar or American-style Milky Way bar.