  | |
| Product type | Confectionery |
|---|---|
| Owner | Mars Inc. |
| Country | United Kingdom |
| Introduced | 1967 |
| Markets | Worldwide |
| Website | twix |
Twix is a caramel shortbread biscuit bar made by Mars Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate). [1] Twix are packaged with one (mini and snack sizes), two (standard size), or four bars (king size) in a wrapper.
Twix was first produced in the United Kingdom in 1967, [2] and it was introduced in the United States in 1976, and again in 1979. [2] The name is a portmanteau of "twin sticks". [3] Twix was called Raider in mainland Europe for many years before its name was changed in 1991, 2000 in Denmark, Finland, Norway, Sweden and Turkey, to match the international brand name. [4] The Raider brand was resurrected for retro editions sold in Germany in 2009, in the Netherlands, Belgium, Finland and Sweden in 2015, and Switzerland in late 2023. [5]
Twix bars for the North American market are made in Cleveland, Tennessee, along with M&M's. [6] [7] For global markets like Europe and Africa they are produced in Veghel, the Netherlands alongside Mars bars and other Mars, Incorporated chocolates.
From 1990 to 2001, actor and martial arts master Chuck Norris appeared in commercials for Twix as the candy's spokesman. He appeared in selected events and was featured in the Twix advertising campaign. In 2012, Twix launched a campaign called "Pick a Side." The campaign created a rivalry between the two "sides" of the Twix bar, which are made in different factories. Each bar was given its own packaging, labeled as either a "Right Twix" or a "Left Twix," even though both sides are identical and made on the same packaging line. [8] [9]
The following flavours are available in the United States. [10]
Like many confectionery items, Twix has been accused of "shrinkflation," where Mars, Incorporated has decreased the size of the bar. This accusation is based on the fact that the size of a Twix bar has decreased over time, while the price has remained the same. [11]
In an episode of Seinfeld entitled "The Dealership", a major plotline in the episode focuses on George Costanza's failed attempts to extract a Twix bar from a vending machine. Also, a recurring joke in the episode is that people confuse a Twix bar with a 5th Avenue Bar. However, George insists that "Twix is the only candy bar with the cookie crunch." [12] [13]
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