  | |
| Product type | Confectionery |
|---|---|
| Owner | Mars Inc. |
| Country | United Kingdom |
| Introduced | 1967 |
| Markets | Worldwide |
| Website | twix |
Twix is a caramel shortbread biscuit bar made by Mars Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate). [1] Twix are packaged with one (mini and snack sizes), two (standard size), or four bars (king size) in a wrapper.
Twix was first produced in the United Kingdom in 1967, [2] and it was introduced in the United States in 1976, and again in 1979. [2] The name is a portmanteau of "twin sticks". [3] Twix was called Raider in mainland Europe for many years before its name was changed in 1991, 2000 in Denmark, Finland, Norway, Sweden and Turkey, to match the international brand name. [4] The Raider brand was resurrected for retro editions sold in Germany in 2009, in the Netherlands, Belgium, Finland and Sweden in 2015, and Switzerland in late 2023. [5]
Twix bars for the North American market are made in Cleveland, Tennessee, along with M&M's. [6] [7] For global markets like Europe and Africa they are produced in Veghel, the Netherlands alongside Mars bars and other Mars, Incorporated chocolates.
From 1990 to 2001, actor and martial arts master Chuck Norris appeared in commercials for Twix as the candy's spokesman. He appeared in selected events and was featured in the Twix advertising campaign. In 2012, Twix launched a campaign called "Pick a Side." The campaign created a rivalry between the two "sides" of the Twix bar, which are made in different factories. Each bar was given its own packaging, labeled as either a "Right Twix" or a "Left Twix," even though both sides are identical and made on the same packaging line. [8] [9]
The following flavours are available in the United States. [10]
Like many confectionery items, Twix has been accused of "shrinkflation," where Mars, Incorporated has decreased the size of the bar. This accusation is based on the fact that the size of a Twix bar has decreased over time, while the price has remained the same. [11]
In an episode of Seinfeld entitled "The Dealership", a major plotline in the episode focuses on George Costanza's failed attempts to extract a Twix bar from a vending machine. Also, a recurring joke in the episode is that people confuse a Twix bar with a 5th Avenue Bar. However, George insists that "Twix is the only candy bar with the cookie crunch." [12] [13]
Caramel is a confectionery product made by heating a range of sugars. It is used as a flavoring in puddings and desserts, as a filling in bonbons or candy bars, or as a topping for ice cream and custard.
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars Inc. It was first manufactured in 1932 in Slough, England by Forrest Mars Sr. The bar consists of caramel and nougat coated with milk chocolate.
Reese's Peanut Butter Cups are an American candy by the Hershey Company consisting of a peanut butter filling encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was let go from his job with Hershey when the Round Barn which he managed was shut down for cost-saving measures. He subsequently decided to start his own candy business. Reese's are a top-selling candy brand worldwide, with $3.1 billion in annual sales.
Milka is a Swiss brand of chocolate confectionery. Originally made in Switzerland in 1901 by Suchard, it has been produced in Lörrach, Germany, from 1901. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.
Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars Inc.. There are two varieties: the U.S. Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the U.S. and Canada.
100 Grand is a candy bar produced by Ferrero.
Junior Mints are a candy brand consisting of small rounds of mint filling inside a semi-sweet chocolate coating, with a dimple on one side. The mints are produced by Tootsie Roll Industries, and packaged in varying amounts from the so-called 'fun-size box' to the much larger 12 oz. box.
Heroes is a brand of boxed/tinned confectionery of a miniature collection of chocolate bars manufactured by Cadbury. Introduced in September 1999, they were a response to rival Mars' Celebrations and contain miniature versions of various Cadbury chocolate bars. Heroes are most popular around holidays, such as Christmas, Halloween and Easter.
The Wonka Bar was originally a fictional chocolate bar, introduced as a key story point in the 1964 novel Charlie and the Chocolate Factory by Roald Dahl. Wonka Bars appear in each film adaptation of the novel: Willy Wonka & the Chocolate Factory (1971); Charlie and the Chocolate Factory (2005); and Wonka (2023). The bar also appeared in the musical adaptation of the novel, Charlie and the Chocolate Factory (2013).
The Hershey's Milk Chocolate Bar is a flagship chocolate bar manufactured by The Hershey Company. Hershey refers to it as "The Great American Chocolate Bar". The Hershey Milk Chocolate Bar was first sold in 1900.
Dove is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams.
Munchies are a type of confectionery produced by Nestlé. They were introduced by the British firm Mackintosh's in 1957. The brand was later acquired by Nestlé as part of its takeover of Rowntree Mackintosh in 1988.
Hello Panda is a brand of Japanese biscuit, manufactured by Meiji Seika. It was first released in Japan during 1979. Each biscuit consists of a small hollow shortbread layer, filled with crème of various flavors. On some biscuits there are printed cartoon style depictions of giant pandas doing various activities, such as fencing and archery. In the United States, the biscuits show the pandas doing other activities such as hockey and baseball.
Flipz is a type of confectionery created by Nestlé in 1997, consisting of salted pretzels covered in chocolate and other coatings.
Crunch is a chocolate bar made of milk chocolate and crisped rice first introduced in 1938. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.
| Mars family |  | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Brands |
| ||||||||||||||
| Pet care |
| ||||||||||||||
