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Product type | Granola |
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Owner | Mars, Inc. |
Introduced | 1986 |
Discontinued | 2017 |
Nutritional value per 1 bar (24 g) | |||||||||||
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Energy | 0.42 kJ (0.10 kcal) | ||||||||||
17 g | |||||||||||
Sugars | 8 g | ||||||||||
Dietary fiber | 1 g | ||||||||||
2.5 g | |||||||||||
Saturated | 1.5 g | ||||||||||
Trans | 0 g | ||||||||||
1 g | |||||||||||
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Facts given are for the Dove variation. | |||||||||||
†Percentages estimated using US recommendations for adults, [1] except for potassium, which is estimated based on expert recommendation from the National Academies [2] |
Kudos was a brand of milk chocolate granola cereal bar produced by Mars, Incorporated.
When initially launched in 1986, there were three varieties: nutty fudge, chocolate chip, and peanut butter. Other future flavors would include bits of Mars candy including Snickers, M&Ms, and Dove chocolate. [3] The original formulation of the bar was much more candy bar-like with less focus on the granola, although the original intention was to offer a healthier candy bar alternative.
The original slogan was "Kudos, I'm yours!"
Mars, Incorporated, stated in a 2017 Facebook post that the bars had officially been discontinued. [4] As of 2020, there were no plans to revive the product. [5]