Dove (chocolate brand)

Last updated
Dove
Product type Chocolate
Owner Mars, Incorporated
Produced by Mars
Country United States
Introduced1939;86 years ago (1939)
Related brands Galaxy
MarketsWorldwide
Previous ownersDove Candies & Ice Cream
TaglineSilky Smooth
Website dovechocolate.com

Dove (sold as Galaxy in the UK, Ireland, Middle East and India) is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams.

Contents

History

Dove Milk Chocolate Miniatures with a "Promises" message Promises(r).jpg
Dove Milk Chocolate Miniatures with a "Promises" message

The name comes from Dove Candies & Ice Cream, which were Chicago-based candy and ice cream shops owned by Leo Stefanos, a Greek-American in 1939. [1] In 1956, Stefanos created the Dove brand of ice cream bars, which were only sold locally throughout Chicago until 1984 when Mike, Leo's son, took the DOVEBAR to the Fancy Foods Show in Washington, D.C., and orders start flooding in from across the country. [2] In 1986, the company was acquired by Mars, Incorporated. [3]

Dove chocolate bars were launched in test markets in the US in 1991. [4]

Beginning in 1960, Dove chocolate was originally sold under the Galaxy brand name in the UK. [5]

Dove-branded products have not been officially sold since the mid-2010s in Australia. [6]

Products

Dove dark chocolate bar Dove-Dark-Wrapper-Small.jpg
Dove dark chocolate bar

Dove produces a wide range of chocolates including milk chocolate, dark chocolate, caramel, fruits, nuts, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate center), Amicelli, Duetto, Promises, Bubbles, and Truffle. Related brands in other parts of the world include "Jewels", and "Senzi" in the Middle East.[ citation needed ] Dove also produces other chocolate products including ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more. Dove is known for the messages written on the inside of the foil wrapper of each individual chocolate piece. [7]

See also

References

  1. Haddix, Carol; Kraig, Bruce; Sen, Colleen Taylor, eds. (2017). The Chicago Food Encyclopedia. University of Illinois Press. p. 94. ISBN   9780252099779.
  2. "Our Story". Dove. Retrieved 2025-04-23.
  3. "Mars Acquires The Dove Bar". New York Times. 1986-08-12. Archived from the original on 2009-07-23. Retrieved 2010-01-05.
  4. Lazarus, George (5 April 1991). "MARS TO UNWRAP DOVE CANDY BAR". Chicago Tribune. Retrieved 14 June 2023.
  5. Peate, Stephen (8 April 2022). "Unwrapping the Dove Chocolate logo history". fabrikbrands.com.
  6. "2 x Dove Dairy Milk Chocolate Block 150g | Catch.com.au". 2025-03-29. Archived from the original on 29 March 2025. Retrieved 2025-03-29.
  7. Hurley, Dr. R. Andrew (February 8, 2019). "Create packaging with personality". PackWorld.com. Packaging World. Archived from the original on 2018-03-11. Retrieved 2018-06-22.