 | |
 | |
| Product type | Confectionery |
|---|---|
| Owner | Mars, Incorporated |
| Country | United States |
| Introduced | 1932 [1] |
| Website | www |
3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped nougat. It is similar to the global Milky Way bar as well as the American version of the Milky Way bar (only without the latter's caramel topping).
Introduced in 1932, the 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars. Originally, each bar contained three flavors—chocolate, strawberry and vanilla [2] —hence the name, which was derived from the 1844 novel The Three Musketeers by Alexandre Dumas. Rising costs and wartime restrictions on sugar saw the vanilla and strawberry pieces phased out, leaving only the more popular chocolate. [3] The bars cost five cents when they were introduced, and they were marketed as one of the largest chocolate bars available.[ citation needed ]
To mark the 75th anniversary of the introduction of the candy bar, Mars introduced 3 Musketeers Mint, the first brand extension, in August 2007. [4] Also in 2007, Mars produced a limited-edition "Autumn Minis Mix" 3 Musketeers. It featured French Vanilla, Mocha Cappuccino and Strawberry. [5] This was followed by Cherry 3 Musketeers for 2008, and Raspberry 3 Musketeers and Orange 3 Musketeers for Easter 2008. Orange was coated in milk chocolate, while the cherry and raspberry were coated with dark chocolate. [6] [7] In 2019, Mars released their latest flavor, the 3 Musketeers Birthday Cake. [8]
The candy is made of a whipped nougat mousse formed into very large slabs, which are cut to size and enrobed in milk chocolate. The nougat chocolate center is made by whipping egg whites until they are light and frothy. Sugar syrup is then added, stabilizing the foam and creating mousse. Other flavoring ingredients are then added to the mousse to create specific flavors. [9]
The candy is made in Chicago, Illinois; Elizabethtown, Pennsylvania; and Newmarket, Ontario.
In the 1950s, the children's show "Howdy Doody" featured commercials for the 3 Musketeers candy bar. The show's host, Buffalo Bob Smith, encouraged children to sing along with the commercial's jingle. [10] In 1995, the "45% less fat" campaign for the 3 Musketeers candy bar featured three men dressed as the legendary Three Musketeers. The campaign was a success. The advertising campaign for the 3 Musketeers candy bar was developed by Will Vinton Studios. The studio's previous works include the M&M's characters, The Noid, and The California Raisins. These advertisements for the 3 Musketeers candy bar were a departure from the original slogan, "Big on Chocolate!" Instead, the ads emphasized that the candy bar was "Big on Chocolate, Not on Fat!"[ citation needed ]
In 1999 and 2000, 3 Musketeers aired a series of TV spots featuring three CGI musketeers. The spots were in the style of a movie trailer, with taglines such as "Nothing Can Stand in Your Way with 3 Musketeers," "Rescue the Chocolate," and "Defenders of the Chocolate." The overall theme of the campaign was "It's Pumped Up."
In 2015, Mars, Incorporated debuted a marketing campaign in the form of a YouTube channel. The campaign was developed and directed by the advertising agency Tribal Worldwide, who explained the project as an effort to establish relevancy and recognition among Generation Z. [11] The campaign has encountered mixed reception. Many marketing insiders have described the campaign as an example of influencer marketing, whereby personalities or "influencers" are able to more effectively advertise to an audience that trusts them than an expensive corporate advertising campaign. [11]
A common misconception regarding the Three Musketeers bar and Milky Way bar is that on release the two candies had their respective labels swapped in manufacturing. The explanation given is that the Milky Way bar's three ingredients in the US (chocolate, nougat, and caramel) were originally meant to represent the three musketeers. However the Milky Way bar was released in the US in 1924, and the 3 Musketeers bar was released in the US in 1932, disproving this urban myth. [12] [13]
A standard-size 3 Musketeers bar (60 g) has 257 kilocalories (1,080 kilojoules) of food energy, 7 grams of total fat, and 40 grams of sugar, while the mini-size bar (serving size 41 g) has 179 kilocalories (750 kilojoules), 5 grams of total fat, and 27 grams of sugar. [14]
A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars Sr. The bar consists of caramel and nougat coated with milk chocolate.
Nougat is a family of confections made with sugar or honey, roasted nuts, whipped egg whites, and sometimes chopped candied fruit. The consistency of nougat is chewy, and it is used in a variety of candy bars and chocolates. The word nougat comes from Occitan nogat, which means 'nutted' or 'nutty'.
Snickers is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. Following the 2023 spinoff of Kellogg's North American cereal division, the cereal is manufactured by WK Kellogg Co for the United States, Canada, and Caribbean markets. The former Kellogg's, renamed Kellanova, continues to manufacture the cereal for the rest of the world and the meal bars for all markets.
Nerds is an American candy launched in 1983 by the Sunmark Corporation under the brand name Willy Wonka Candy Company. Nerds are now made by the Ferrara Candy Company, a subsidiary of Ferrero Group. but is still distributed internationally by Nestlé. With their anthropomorphic covers, Nerds usually contain two flavors per box, each flavor having a separate compartment and opening.
Crusha is a brand of milkshake mix, sold in the United Kingdom. The brand first appeared in 1955, and was bought by British Sugar. In December 2001, it came under the Silver Spoon brand.
Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the U.S. Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the U.S. and Canada.
Angel Delight is a powdered dessert mix produced in the United Kingdom. It is designed to be whisked with milk to create a sweet mousse-like dessert.
Airheads is an American brand of the taffy candy owned by the Italian-Dutch company Perfetti Van Melle. They were created on August 7, 1985, by Steve Bruner. Airheads are available nationwide in the United States and Canada where the candy is available in 16 different flavors.
Maltesers are a British confectionery product manufactured by Mars Inc. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".
Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
Charleston Chew is a candy bar consisting of marshmallow flavored nougat covered in chocolate flavor coating. It was created in 1922 by the Fox-Cross Candy Company, founded by stage actor Donley Cross and his friend Charlie Fox. The candy was named after the Charleston, a popular dance at that time.
Flyte was a chocolate bar manufactured by Mars, Incorporated weighing 45 grams. The product was introduced in 1996.
The U-NO Bar is a truffle type bar with almond bits covered in a thin layer of chocolate, and wrapped in a silver foil-like wrapper. It is comparable to a 3 Musketeers bar in appearance but has a higher fat per gram ratio. Its center is a chocolate, truffle-like fluff covered in a thin layer of milk chocolate and ground almonds. U-NO bars used to come in two flavors: Original and Mint. Annabelle Candy Company has since discontinued the mint flavor.
The second season of Top Chef: Just Desserts was broadcast on Bravo. It featured 14 pastry chefs fighting to win the title of Top Chef.
The first season of Top Chef: Just Desserts was broadcast on Bravo. It featured 12 pastry chefs fighting to win the title of Top Chef.
Media related to 3 Musketeers at Wikimedia Commons| Mars family |  | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Brands |
| ||||||||||||||
| Pet care |
| ||||||||||||||
