3 Musketeers (chocolate bar)

Last updated
3 Musketeers
3-Musketeers-Wrapper-Small.jpg
3-Musketeers-Broken.jpg
Product type Confectionery
Owner Mars, Incorporated
Country United States
Introduced1932;92 years ago (1932) [1]
Website www.3musketeers.com
3 Musketeers out of the wrapper 3-Musketeers-Bar.jpg
3 Musketeers out of the wrapper

3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped nougat. It is similar to the global Milky Way bar as well as the American version of the Milky Way bar (only without the latter's caramel topping). Introduced in 1932, the 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars. Originally, each bar contained three flavors—chocolate, strawberry and vanilla [2] —whence the name, which was derived from the 1844 novel The Three Musketeers by Alexandre Dumas. Rising costs and wartime restrictions on sugar saw the vanilla and strawberry pieces phased out, leaving only the more popular chocolate. [3] The bars cost five cents when they were introduced, and they were marketed as one of the largest chocolate bars available.[ citation needed ]

Contents

To mark the 75th anniversary of the introduction of the candy bar, Mars introduced 3 Musketeers Mint, the first brand extension, in August 2007. [4] Also in 2007, Mars produced a limited-edition "Autumn Minis Mix" 3 Musketeers. It featured French Vanilla, Mocha Cappuccino and Strawberry. [5] This was followed by Cherry 3 Musketeers for 2008, and Raspberry 3 Musketeers and Orange 3 Musketeers for Easter 2008. Orange was coated in milk chocolate, while the cherry and raspberry were coated with dark chocolate. [6] [7] In 2019, Mars released their latest flavor, the 3 Musketeers Birthday Cake. [8]

Manufacturing

The candy is made of a whipped nougat mousse formed into very large slabs, which are cut to size and enrobed in milk chocolate. The nougat chocolate center is made by whipping egg whites until they are light and frothy. Sugar syrup is then added, stabilizing the foam and creating mousse. Other flavoring ingredients are then added to the mousse to create specific flavors. [9]

The candy is made in Chicago, Illinois; Elizabethtown, Pennsylvania; and Newmarket, Ontario.

Marketing

3 Musketeers was advertised on television on the 1950s-era Howdy Doody show, along with a song that Buffalo Bob Smith encouraged children to sing. [10]

In 1998, the bar's advertisements featured three men dressed as the legendary Three Musketeers to market the "45% less fat" campaign. The advertising campaign was developed by Will Vinton Studios, whose previous works include the M&M's characters, The Noid and The California Raisins. The product's original slogan of "Big on Chocolate!" was expanded in these advertisements to "Big on Chocolate, Not on Fat!"[ citation needed ]

In 2015, Mars, Incorporated debuted a marketing campaign in the form of a YouTube channel. The campaign was developed and directed by the advertising agency Tribal Worldwide, who explained the project as an effort to establish relevancy and recognition among Generation Z. [11] The campaign has encountered mixed reception. Many marketing insiders have described the campaign as an example of influencer marketing, whereby personalities or "influencers" are able to more effectively advertise to an audience that trusts them than an expensive corporate advertising campaign. [11]

Nutritional information

A standard-size 3 Musketeers bar (60 g) has 257 kilocalories (1,080 kilojoules) of food energy, 7 grams of total fat, and 40 grams of sugar, while the mini-size bar (serving size 41 g) has 179 kilocalories (750 kilojoules), 5 grams of total fat, and 27 grams of sugar. [12]

Flavor list

See also

Related Research Articles

<span class="mw-page-title-main">Mars bar</span> Chocolate bar produced by Mars Inc.

Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk chocolate.

<span class="mw-page-title-main">Nougat</span> Confection

Nougat is a family of confections made with sugar or honey, roasted nuts, whipped egg whites, and sometimes chopped candied fruit. The consistency of nougat is chewy, and it is used in a variety of candy bars and chocolates. The word nougat comes from Occitan pan nogat, seemingly from Latin panis nucatus 'nut bread'.

<span class="mw-page-title-main">Snickers</span> Brand name chocolate bar

Snickers is a brand of chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars, Inc.. The annual global sales of Snickers is over $380 million, and it is the most popular and bestselling candy bar in the world.

<span class="mw-page-title-main">Special K</span> WK Kellogg Co brand of cereal

Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. Following the 2023 spinoff of Kellogg's North American cereal division, the cereal is manufactured by WK Kellogg Co for the United States, Canada, and Caribbean markets. The former Kellogg's, renamed Kellanova, continues to manufacture the cereal for the rest of the world and the meal bars for all markets.

<span class="mw-page-title-main">Nerds (candy)</span> American confection launched in 1983

Nerds is an American candy launched in 1983 by the Sunmark Corporation under the brand name Willy Wonka Candy Company. Nerds are now made by the Ferrara Candy Company, a subsidiary of Ferrero Group. With their anthropomorphic covers, Nerds usually contain two flavors per box, each flavor having a separate compartment and opening.

Crusha is a brand of milkshake mix, sold in the United Kingdom. The brand first appeared in 1955, and was bought by British Sugar. In December 2001, it came under the Silver Spoon brand. Crusha is often the milkshake of choice in cafés. However, it is also sold in shops, for home mixing in bottles, of from 250ml to 1l in size.

<span class="mw-page-title-main">Milky Way (chocolate bar)</span> Brand of chocolate confectionery

Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada.

<span class="mw-page-title-main">Angel Delight</span> British dessert

Angel Delight is a powdered dessert mix produced in the United Kingdom. It is designed to be whisked with milk to create a sweet mousse-like dessert.

<span class="mw-page-title-main">Airheads (candy)</span> Brand of confectionery

Airheads is an American brand of the taffy candy owned by the Italian-Dutch company Perfetti Van Melle. They were created on August 7, 1985, by Steve Bruner. Airheads are available nationwide in the United States and Canada where the candy is available in 16 different flavors.

<span class="mw-page-title-main">Cadbury Roses</span> Brand of chocolates

Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.

Charleston Chew is a candy bar consisting of marshmallow flavored nougat covered in chocolate flavor coating. It was created in 1925 by the Fox-Cross Candy Company, founded by stage actor Donley Cross and his friend Charlie Fox. The candy was named after the Charleston, a popular dance at that time.

<span class="mw-page-title-main">Túró Rudi</span>

Túró Rudi is the name of a curd snack which has been popular in Hungary since 1968. The bar is composed of a thin chocolate-flavored outer coating and an inner filling of túró (curd). The "Rudi" in the product name comes from the Hungarian "rúd", which translates to rod or bar. Túró Rudi can be made in several different flavours and sizes.

Flyte was a chocolate bar manufactured by Mars, Incorporated weighing 45 grams. The product was introduced in 1996.

The U-NO Bar is produced by the Annabelle Candy Company.

The second season of Top Chef: Just Desserts was broadcast on Bravo. It featured 14 pastry chefs fighting to win the title of Top Chef.

The first season of Top Chef: Just Desserts was broadcast on Bravo. It featured 12 pastry chefs fighting to win the title of Top Chef.

<span class="mw-page-title-main">Nogger</span> Ice lolly made by Langnese

Nogger is a brand of ice lolly made by Langnese. It was first introduced in West Germany in 1964, making it one of the oldest ice cream brands of Unilever.

References

  1. ↑ "About Mars:History". Archived from the original on December 25, 2017. Retrieved October 14, 2013.
  2. ↑ "Mars Gives New Ad Love to Milky Way, 3 Musketeers". Archived from the original on 2017-10-24. Retrieved 2017-10-23.
  3. ↑ "Food Facts & Trivia: 3 Musketeers Candy Bar: History". foodreference.com. Archived from the original on 21 December 2008. Retrieved 2009-01-11.
  4. ↑ "3 Musketeers – News and Promotions". 3 Musketeers Homepage. Archived from the original on 6 January 2009. Retrieved 2009-01-11.
  5. ↑ "3 Musketeers Mini Mix – Candy Blog". typ · e · tive [ tai pEh tihv ]. Archived from the original on 2008-11-23. Retrieved 2009-01-11.
  6. ↑ "3 Musketeers Cherry & Raspberry". typ · e · tive [ tai pEh tihv ]. Archived from the original on 7 February 2009. Retrieved 2009-01-11.
  7. ↑ "Easter Candy Review: 3 Musketeers Orange and Raspberry Minis". Candy Addict. Archived from the original on 2011-07-20. Retrieved 2009-01-11.
  8. ↑ "3 Musketeers Birthday Cake". Convenience Store News. Archived from the original on 2020-09-15. Retrieved 2020-03-05.
  9. ↑ "3 Musketeers®". Archived from the original on 2012-12-01.
  10. ↑ "Classic Candy Commercial: Classic "Three Musketeers" Candy commercial" . Retrieved 28 April 2013.
  11. 1 2 "3 Musketeers: Can a candy bar make its own YouTube stars? – Digiday". Digiday . 2016-04-22. Archived from the original on 2016-05-13. Retrieved 2016-05-13.
  12. ↑ "Candies, MASTERFOODS USA, 3 MUSKETEERS Bar Nutrition Facts & Calories". Archived from the original on 2008-05-18. Retrieved 2017-01-04.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.