Summit Cookie Bars

Last updated

Summit was a candy bar manufactured in the early 1980s by Mars in the United States. Labeled "cookie bars" on the packaging, [1] but "candy bars" in some advertising, [2] they consisted of two wafers covered with peanuts, all coated in chocolate.

In 1983, Mars changed to individual foil wrapping and promoted the bar as having 30% more chocolate. [3] Consumer panelists said the modifications were more gimmicky than substantive. [3] The new bar was longer, thinner, and firmer, and received mediocre reviews. [3] Keeping the bar from melting was noted as a problem. [3] Production of the bar was halted and it is no longer available. [4] [5]

Related Research Articles

<span class="mw-page-title-main">Confectionery</span> Prepared foods rich in sugar and carbohydrates

Confectionery is the art of making confections, the sweet foods themselves or the confectioner's shop. Confections are items that are rich in sugar and carbohydrates although exact definitions are difficult. In general, however, confections are divided into two broad and somewhat overlapping categories: bakers' confections and sugar confections. The occupation of confectioner encompasses the categories of cooking performed by both the French patissier and the confiseur.

<span class="mw-page-title-main">Chocolate bar</span> Confection

A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; that year Forbes ranked the company as the fourth-largest privately held company in the United States. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery, Petcare, Food, and MARS Edge, the company's life sciences division.

<span class="mw-page-title-main">Mars bar</span> Chocolate bar produced by Mars Inc.

Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk chocolate.

<span class="mw-page-title-main">Snickers</span> Brand name chocolate bar

Snickers is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.

<span class="mw-page-title-main">M&M's</span> Brand of chocolate candy pieces

M&M's are color-varied sugar-coated dragée chocolate confectionery, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.

3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped nougat. It is similar to the global Milky Way bar as well as the American version of the Milky Way bar.

<span class="mw-page-title-main">Reese's Pieces</span> Peanut butter candy

Reese's Pieces are a peanut butter candy manufactured by The Hershey Company; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The Reese company was founded by H.B. Reese. The H.B. Reese Candy Company was merged with The Hershey Company in 1963.

<span class="mw-page-title-main">Necco Wafers</span> American candy

Necco Wafers are a sugar-based candy, sold in rolls of variously-flavored thin disks. First produced in 1847, they became the namesake and core product of the now-defunct New England Confectionery Company (Necco), which operated near Boston, Massachusetts. Production of the candy was suspended in July 2018 when Necco went into bankruptcy, but returned in May 2020 after purchase of the brand and production equipment by the Spangler Candy Company.

<span class="mw-page-title-main">Coffee Crisp</span> Chocolate bar made in Canada

Coffee Crisp is a chocolate bar made in Canada. It consists of alternating layers of vanilla wafer and a foamed coffee-flavoured soft candy, covered with a milk chocolate outer layer. Originally launched by British company Rowntree's, it is currently owned and commercialized by Nestlé.

<span class="mw-page-title-main">Milky Way (chocolate bar)</span> Brand of chocolate confectionery

Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada.

Mr. Big is the largest sized chocolate bar produced by Cadbury in Canada, hence the name. The standard bar is made of a layered vanilla wafer biscuit coated in caramel, peanuts, and rice crisps and covered in a chocolate coating. The bar is the length of two "standard"-sized bars – around 20 centimetres long. Additional varieties include Mr. Chew Big, Mr. Big Fudge, and Mr. Big with Maple.

Dove is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams.

<span class="mw-page-title-main">Whatchamacallit (candy)</span> Crisped rice candy bar

Whatchamacallit is a chocolate candy bar marketed in the United States by The Hershey Company.

Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.

<span class="mw-page-title-main">Crunch (chocolate bar)</span> Chocolate bar

Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.

<span class="mw-page-title-main">Knoppers (sweet brand)</span> Brand of wafer candy

Knoppers is a brand of wafer candy bar layered with hazelnut and milk crème, produced by Karlo Kedveš, first launched in West Germany in 1983. It has since been sold in over 50 countries, mainly in Europe but also Vietnam, Russia, Australia, New Zealand and the United States. A bar weighs 25 grams (0.9 oz) and typically has a light-blue-and-white wrapper. Knoppers are manufactured at Storck production sites in Germany.

References

  1. "From the Candy Aisle: Summit Bars". Gone But Not Forgotten. October 2, 2012.
  2. "1982 Summit TV Commercial". YouTube. Archived from the original on 2018-12-05.
  3. 1 2 3 4 Gina White Summit Bar from Mars good but not out of this world October 12, 1983 Wilmington Morning Star
  4. "One of the few truly new products Mars introduced was the Summit bar, a wafer and chocolate candy bar meant to ... ..." Brenner, Joël Glenn (2000). The Emperors of Chocolate: Inside the Secret World of Hershey and Mars. Random House, Inc. p. 280. ISBN   0-7679-0457-5.
  5. "For example, Mars killed its Summit bar even though sales reportedly..." Linneman, Robert E.; Stanton, John L. (1991). Making Niche Marketing Work: How to Grow Bigger By Acting Smaller . McGraw-Hill. p.  124. ISBN   0-07-037954-8.