Revels (confectionery)

Last updated
Revels
Revels-Candies.jpg
Revels chocolates
TypeConfectionery
Associated cuisine United Kingdom
Created byMars, Inc.
Invented1967;58 years ago (1967)
Main ingredientsChocolate

Revels are a chocolate coated confectionery with assorted centres made by Mars, Inc. [1] They were first introduced into the United Kingdom in 1967. [2]

Contents

Originally, Revels had orange creme, coconut, toffee, or peanut centres, along with Galaxy Counters (Minstrels minus exterior shell) and Maltesers. [2] However, the coconut centres were later replaced with coffee creme, [3] and the peanuts with raisins. [4]

Galaxy Counters

Galaxy Counters were initially available as a product in their own right, but since their discontinuation they were only sold as part of the Revels selection. In 2010, however, Galaxy Counters were relaunched under the Galaxy brand. [5]

2008 'eviction'

In July 2008 Revels started a Big Brother -style eviction campaign where one flavour from the bag would be replaced by a special limited edition flavour. Consumers were asked to nominate on the RevelsEviction.com website [6] Voting closed on 9 September 2008. The flavour attracting the most votes was coffee, which received nearly half the votes cast. Raisin received around 25%, with the remaining votes spread fairly evenly among the other flavours. The coffee flavour was briefly replaced with strawberry, but returned in early 2009.[ citation needed ]

See also

References

  1. "Birthplace of the iconic MARS bar". Mars History.
  2. 1 2 "Home". Revels.
  3. Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. p. 77. ISBN   9780007575480.
  4. "h2g2 - Revels - Chocolates That Surprise". BBC. Archived from the original on 2011-02-26. Retrieved 2019-12-25.
  5. Staff Writer (2013-02-13). "Mars Chocolate launches new Galaxy Counters single packs". Talking Retail. Archived from the original on 2022-07-16. Retrieved 2022-07-16.
  6. "Revels to 'evict' least-loved flavour with Big-Brother style ad campaign". Guardian. UK. July 9, 2008. Archived from the original on March 6, 2016. Retrieved December 16, 2016.