Product type | Confectionery |
---|---|
Owner | Mars Incorporated |
Introduced | 1924 1935 (UK) | (US)
Website | milkywaybar |
Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada (neither bar is sold as Milky Way in Canada).
Nutritional value per 2.05 oz., 58.12 g (1 bar) | |
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57 g | |
Sugars | 21 g |
Dietary fiber | 1 g |
9 g | |
Saturated | 7 g |
1 g | |
†Percentages estimated using US recommendations for adults. [1] Source: Nutritionalicion information from Mars, Inc. |
The Milky Way bar is made of nougat, topped with caramel and covered with milk chocolate. It was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste derived from a then-popular malted milk drink (milkshake) of the day, not after the astronomical galaxy. [2] [3]
On March 10, 1925, the Milky Way trademark was registered in the US, claiming a first-use date of 1922. [4] In 1924, the Milky Way bar was introduced nationally, with sales totalling $800,000 that year. The chocolate for the chocolate coating was supplied by Hershey's. [5]
By 1926, two variants were available: chocolate nougat with milk chocolate coating, and vanilla nougat with a dark chocolate coating, each selling for 5¢. In June 1932, the bar was marketed as a two-piece bar, and four years later, in 1936, the chocolate and vanilla were separated. The vanilla version with a dark chocolate coating was called "Forever Yours" and was marketed under this name until 1979, then Milky Way Dark was reintroduced in 1989. [6] Later "Milky Way Dark" was renamed "Milky Way Midnight". [7]
In 1935, Mars used the marketing slogan "The sweet you can eat between meals," [5] later using "At work, rest and play, you get three great tastes in a Milky Way." By 2006, Mars used the slogan "Comfort in every bar" in the US and most recently "Life's better the Milky Way." [8]
In 2010, the Milky Way Simply Caramel bar went on sale, a version with caramel covered in milk chocolate and without nougat. In 2011, Mars introduced a small size (marketed as fun size) Simply Caramel bar. A salted caramel version has since been introduced.
In 2012, Milky Way Caramel Apple Minis went on sale as a limited offer for the Halloween season.
In late summer of 2018, Milky Way Fudge, which substitutes chocolate fudge nougat for malt nougat, was introduced nationwide. [9]
The American Milky Way bar has 240 calories in each 52.2 gram bar; the Milky Way Midnight has 220 calories in each 50 gram bar; and the Milky Way Simply Caramel bar has 250 calories in each 54 gram bar. [10]
In November 2012, a new print and digital advertising campaign was launched in the US called "Sorry, I was eating a Milky Way". The campaign portrayed the comical aftermath of what happens after someone (off camera) is distracted due to eating a Milky Way bar. This campaign originated from the suggestion that eating a Milky Way bar may be a slow, involved process. [11]
The version of the Milky Way bar sold outside the United States has no caramel topping; it consists of a nougat centre that is considerably less dense than that of the British Mars bar and the American Milky Way bar. The global Milky Way bar is marketed in the United States as 3 Musketeers bar. Because of this low density (0.88 g/cm3), it floats in milk, an attribute highlighted in an advertising campaign in several European countries. [12]
Originally available within Europe only in chocolate flavor, the center was revised to vanilla flavor around 1993, though the chocolate flavor still remains available in Australia. The bar is also available in banana, mango, and strawberry flavors. [ citation needed ]
In the UK, Mars introduced the Flyte bar, which was identical to the old-style chocolate flavored Milky Way, marketed in twin packs and discontinued in 2015. Also available in Europe are Milky Way Crispy Rolls, chocolate-covered wafer rolls with milk-cream fillings.
A variant of the Milky Way bar branded 'Milky Way Magic Stars' is marketed in the UK, with small aerated chocolate star shapes. Each star is engraved with a different smiley face, representing one of the "magic star" characters portrayed on the packaging and referenced in the advertising: Pop Star, Jess Star, Bright Star, Super Star, Twinkle Star, Falling Star, Happy Star, Sport Star, Clever Star and Baby Star. Subsequently, reference to the characters was dropped, the packaging since depicting blank stars, although the faces remain in the chocolates themselves. As of at least 2024 the faces have returned on the packaging for magic stars.
Calorie count varies. The British version of the Milky Way bar has 96 kilocalories (400 kJ).
A long-running advertising slogan for the product in the United Kingdom and Australia was, "The sweet you can eat between meals without ruining your appetite". [13] In 1991, the Health Education Authority and anti-sugar lobbyists both complained, without success, to the Independent Television Commission that such advertising encouraged children to eat sweets between meals. The ITC agreed with Mars that its advertisements in fact encouraged restrained eating. [14]
Once marketed as a snack food that would not intrude on regular meals, modern marketing portrays the Milky Way as a snack reducing mealtime hunger and curbing the appetite between meals. [15]
A widely known advertisement was debuted in 1989, featuring a red 1951 Buick Roadmaster and a vehicle that resembles a blue 1959 Cadillac Series 62 (lacking its dual headlights) racing, with the former eating everything in sight and the latter eating a Milky Way. The advertisement ends with the bridge to Dinnertown being out and the now fat red car being too heavy to jump the gap while the blue car makes the jump. The advertisement returned albeit edited in 2009, removing the claim that the Milky Way is not an appetite spoiler. [16]
A variant of the car commercial is one that takes place in outer space and features a race between a satellite and a meteor.
Dessert is a course that concludes a meal. The course consists of sweet foods, such as cake, biscuit, ice cream and possibly a beverage such as dessert wine and liqueur. Some cultures sweeten foods that are more commonly savory to create desserts. In some parts of the world there is no tradition of a dessert course to conclude a meal.
Caramel is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons or candy bars, or as a topping for ice cream and custard.
A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk chocolate.
Snickers is a brand of chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two or four bars in a wrapper.
3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped nougat. It is similar to the global Milky Way bar as well as the American version of the Milky Way bar. Introduced in 1932, the 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars. Originally, each bar contained three flavors—chocolate, strawberry and vanilla—hence the name, which was derived from the 1844 novel The Three Musketeers by Alexandre Dumas. Rising costs and wartime restrictions on sugar saw the vanilla and strawberry pieces phased out, leaving only the more popular chocolate. The bars cost five cents when they were introduced, and they were marketed as one of the largest chocolate bars available.
Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. Following the 2023 spinoff of Kellogg's North American cereal division, the cereal is manufactured by WK Kellogg Co for the United States, Canada, and Caribbean markets. The former Kellogg's, renamed Kellanova, continues to manufacture the cereal for the rest of the world and the meal bars for all markets.
Milka is a Swiss brand of chocolate confectionery. Originally made in Switzerland in 1901 by Suchard, it has been produced in Lörrach, Germany from 1901. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.
Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
Sky Bar is an American candy bar introduced by Necco in 1938, discontinued in 2018, and reintroduced in 2019 by the Sky Bar Confectionary Company. Each Sky Bar has four sections, each with a different filling—caramel, vanilla, peanut, and fudge—all covered in milk chocolate.
The Hollywood Candy Company, or Hollywood Brands, was an American confectionery company formed in Hollywood, Carver County, Minnesota, in 1912 by Frank Martoccio.
Bun Bars are a line of candy bars manufactured by Pearson's Candy Company of Saint Paul, Minnesota, and available in the United States. Despite the name, Bun Bars are not bars at all, but actually round and flat, containing a disc made of maple or vanilla-flavored crème, or caramel, coated in milk chocolate and topped with a roasted peanut-chocolate cluster.
Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.
Moose Tracks is a branded flavor of ice cream owned and licensed by Denali Flavors Inc. that is manufactured by different companies under various brands. The Original Moose Tracks product description is as follows, "vanilla ice cream with peanut butter cups and famous Moose Tracks fudge".
Hostess CupCake is an American brand of snack cake produced and distributed by Hostess Brands and currently owned by private equity firms Apollo Global Management and C. Dean Metropoulos & Company. Its most common form is a chocolate cupcake with chocolate icing and vanilla creme filling, with seven distinctive white squiggles across the top. However, other flavors have been available at times. It has been claimed to be the first commercially produced cupcake and has become an iconic American brand.
Sego was a US meal replacement diet drink formally marketed by Pet, Inc., as Sego Liquid Diet Food. Introduced in 1961 and selling for approximately US25¢ each, Sego sales registered US$22 million to the company's Milk Products Division by 1965.
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: CS1 maint: numeric names: authors list (link)In the UK at least this was slightly modified in 1993 to 'So light it won't ruin your appetite' and was advertised on UK screens as having 'a new light whipped filling' - after the centre changed from chocolate flavoured to a white vanilla flavoured one - with a cartoonified boy taking part in a science experiment to see how they float on milk and debuted with a new 'reverse' wrapper i.e. instead of just being blue with white lettering this new wrapper was predominantly white (with some blue on the bottom half) and blue lettering.
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