Galaxy Minstrels are milk chocolate buttons with a hard glazed shell sold in several countries including the United Kingdom, Republic of Ireland, South Africa, Kenya, Cyprus, Malta, Canada and Spain. In line with Mars' re-branding, Minstrels were brought under the Galaxy brand and are now sold as "Galaxy Minstrels",[ when? ] referring to the use of Galaxy chocolate in them.
They originally had the slogan "The chocolates that melt in your mouth, not in your hand", featuring in 1980s British advertisements, [1] the same slogan used in the UK for Treets in the 1960s, and for M&M's in the UK and US up to the 1990s. [2]
A British advertising campaign in July 2008 was accompanied by a new slogan: "Sophisticated sharing". One of their advertisements featured two women, [3] consuming Minstrels, ostensibly in an upmarket theatre, commenting knowledgeably on their seats and the theatre acoustics, only to be revealed as delighted viewers of a male strip act. [4] [5]