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Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, Australia and some parts of Africa and Asia. [1]
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Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, Australia and some parts of Africa and Asia. [1]
Extra was launched in 1984 as the Wrigley Company's first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years. [2] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals; it was later reformulated with aspartame in 1997.
The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of the Mexico national football team. [3]
In the UK, a similar chewing gum brand owned by Wrigley's; Orbit was renamed Extra in 2015, with the same 14-piece package. [4]
A TV ad for Extra chewing gum, seen in September 2017, featured a young woman stood in a football kit on a football pitch whilst chewing, appearing to be preparing to take a penalty kick. A complaint to the ASA was upheld with the ad being described as 'dangerous'. [5] [6]
| Flavor | Canada and South Africa [2] | United Kingdom and Ireland [7] | Australia and New Zealand [8] |
|---|---|---|---|
| Spearmint | Yes | Yes | Yes |
| Peppermint | Yes | Yes | Yes |
| Cool Breeze | Yes | Yes | Yes |
| Winterfresh | Yes | No | No |
| Ice | Yes | Yes | No |
| Polar Ice | Yes | No | No |
| Classic Bubble | Yes | No | No |
| Bubblegum | No | Discontinued | Yes |
| Bubblemint | No | Yes | Yes |
| Active | Discontinued | No | Yes |
| Smooth Mint | Yes | Discontinued | Discontinued |
| Strawberry | Yes | Yes | Yes |
| Watermelon | Yes | Yes (2024–present) | Yes |
| Tropical | Yes | Yes | Yes |
| Berry | Discontinued | Discontinued | Discontinued |
| Berry Burst | Yes | No | No |
| White | Yes | Yes | Yes |
| Liquorice | No | No | Discontinued |
| Blueberry | No | Yes (2022–present) [9] | No |
| Apple | No | Yes (2022–present) [9] | Yes |
Altoids are a brand of mints, sold primarily in distinctive metal tins. The brand was created by the London-based Smith & Company in the 1780s, and became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge. The mints were originally conceived as a lozenge intended to relieve intestinal discomfort.
Mars Inc. is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; that year Forbes ranked the company as the fourth-largest privately held company in the United States. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family.
Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
Starburst is the brand name of a box-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, which is a subsidiary of Mars, Incorporated. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Blast and Original.
Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001, it is sold in cardboard boxes with 14 individually wrapped pieces per package. In the UK, where it was launched in 1899 it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.
Big League Chew is an American brand of bubble gum made to resemble chewing tobacco. It was created by Portland Mavericks left-handed pitcher Rob Nelson and bat boy and future filmmaker Todd Field. It was then pitched to the Wrigley Company by fellow Maverick and former New York Yankee All-Star Jim Bouton as a healthy imitation of the tobacco-chewing habit common among ballplayers in the 1970s. Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. The cartoon-style packaging, originally designed by artist Bill Mayer, comes in colors such as neon green and bright purple (grape). The original shredded R&D concept samples of the product were produced by running standard sheets of bubble gum through an office paper shredder.
Big Red is a cinnamon flavored chewing gum introduced by the William Wrigley Jr. Company in 1975. Big Red was available in the United Kingdom and Ireland in the mid to end of the 1990s, but is no longer available there. It is a popular souvenir for visitors to the United States from Ireland, or the United Kingdom.
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant.
Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the U.S. pellet gum segment. It was modeled after Excel in Canada, which was launched in 1991.
Freedent is a brand of chewing gum manufactured by Wrigley's. Freedent was first introduced in the US and UK in 1975 and is marketed as the gum that "won't stick to most dental work ." Freedent comes in eight flavors: Winterfresh, Peppermint, Spearmint, Bubble Gum, Fruit, Strawberry, Eucalyptus, and Blueberry. It also comes in two package sizes: single packs containing 15 sticks of gum, and multi-packs containing 8 packs of 5 sticks each. Sugar-free versions of Freedent are also available in several countries, including France.
Airwaves is a brand of sugarfree chewing gum produced by the Wm. Wrigley Jr. Company, and sold primarily in Europe and East Asia. The brand is marketed for its intense flavor similar to the effect one would get from the consumption of cough drops. This intensity of flavor is obtained by including Eucalyptus and Menthol in the candy coating of the tablets of gum.
William A. Wrigley III, known as William Wrigley, was president of the Wm. Wrigley Jr. Company, founded by his grandfather William Wrigley Jr., from 1961 until his death from pneumonia in March 1999. His father, P. K. Wrigley, preceded him as president. He was succeeded by his son Bill Wrigley Jr. as president and CEO. He inherited ownership of the Chicago Cubs in 1977. Only a few months later, his mother died. This left him saddled with massive estate taxes. With most of his money tied up in the Wrigley Company and the Cubs, he eventually sold the Cubs to the Chicago Tribune in 1981 to pay off the tax bill.
Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be:
5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, marketed toward teenagers. The name "5" hints at the five human senses and that it has 5 calories.
Juicy Drop is a brand of flavoured gel that is meant to be combined with gummies, taffies, and gums to enhance the flavour.
Surpass was a Wrigley antacid gum.
Mynthon is a Finnish brand of pastilles owned by Cloetta. It has been produced since the 1970s. Mynthon is the best selling brand of pastilles in Finland with a market share of about 30%: its annual sales are about 22 million items. As well as Finland, Mynthon is sold in the Baltic countries, Sweden and Norway. Mynthon is considered an icon of refreshment. The pastilles are especially used to relieve a sore throat.
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