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Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn. [1]
Wrigley Healthcare began shipping the gum in February 19, 2001. [2] Sales were below the company's expectations. [1] Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity. [3] [4]
Altoids are a brand of mints, sold primarily in distinctive metal tins. The brand was created by the London-based Smith & Company in the 1780s, and became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge. The mints were originally conceived as a lozenge intended to relieve intestinal discomfort.
Mars Inc. is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022. The company was ranked as the fourth-largest privately held company in the United States by Forbes. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery, Petcare, Food, and MARS Edge, the company's life sciences division.
Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
Hubba Bubba is a brand of bubble gum produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated. Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some military personnel in World War II used to express approval. The main gimmick used to promote the gum is that, as Hubba Bubba is less sticky than other brands of gum, it is easier to peel off the skin after a bubble bursts. When Hubba Bubba was first marketed, the gum's flavor was similar to that of others but, over time, different flavors have been produced.
Skittles are multicolored fruit-flavored lentil-shaped candies produced and marketed by the Wrigley Company, a division of Mars, Inc.
Starburst is the brand name of a box-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, which is a subsidiary of Mars, Incorporated. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Blast and Original.
Life Savers is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.
Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001, it is sold in cardboard boxes with 14 individually wrapped pieces per package. In the UK, where it was launched in 1899 it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.
Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, Australia and some parts of Africa and Asia.
Big League Chew is an American brand of bubble gum that was created by Portland Mavericks left-handed pitcher Rob Nelson and bat boy and future filmmaker Todd Field. It was then pitched to the Wrigley Company by fellow Maverick and former New York Yankee All-Star Jim Bouton as a healthy imitation of the tobacco-chewing habit common among ballplayers in the 1970s. Big League Chew was introduced in May 1980, in the traditional pink color already seen in established brands of bubble gum. The cartoon-style packaging, originally designed by artist Bill Mayer, comes in colors such as neon green and bright purple (grape). The original shredded R&D concept samples of the product were produced by running standard sheets of bubble gum through an office paper shredder.
Nicorette is the brand name of a number of products for nicotine replacement therapy (NRT) that contain nicotine polacrilex. Developed in the late 1970s in Sweden by AB Leo in the form of a chewing gum, Nicorette was the first nicotine replacement product on the market.
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant.
Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the U.S. pellet gum segment. It was modeled after Excel in Canada, which was launched in 1991.
Airwaves is a brand of sugarfree chewing gum produced by the Wm. Wrigley Jr. Company, and sold primarily in Europe and East Asia. The brand is marketed for its intense flavor similar to the effect one would get from the consumption of cough drops. This intensity of flavor is obtained by including Eucalyptus and Menthol in the candy coating of the tablets of gum.
Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be:
5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, marketed toward teenagers. The name "5" hints at the five human senses and that it has 5 calories.
Ice Breakers is a brand of mints and chewing gum owned by The Hershey Company.
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