Surpass

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Surpass was a Wrigley antacid gum.

Description

Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn. [1]

Contents

History

Wrigley Healthcare began shipping the gum on February 19, 2001. [2] Sales were below the company's expectations. [1] Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity. [3] [4]

References

  1. 1 2 "Setting a New Pace". www.sec.gov. Retrieved 2023-05-04.
  2. ↑ "Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet". 19 February 2001. Archived from the original on 2023-02-20. Retrieved 2023-05-04.
  3. ↑ "Wrigley to discontinue Surpass". confectionerynews.com. Archived from the original on 2020-08-10. Retrieved 2023-02-20.
  4. ↑ "Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet". 4 March 2002. Archived from the original on 2023-02-20. Retrieved 2023-02-20.


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