Surpass

Surpass

Product type	Antacid chewing gum
Owner	Mars, Inc.
Produced by	Wrigley Company
Introduced	2001
Discontinued	2003;22 years ago (2003) [1]

Surpass was a Wrigley antacid gum.

Description

Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn. ^[2]

History

Wrigley Healthcare began shipping the gum on February 19, 2001. ^[3] Sales were below the company's expectations. ^[2] Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity. ^{[4] [5]}

References

1. Wrigley Discontinuing Surpass Antacid Gum on nutraceuticalsworld.com. May 1, 2003
2. "Setting a New Pace". www.sec.gov. Retrieved 2023-05-04.
3. "Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet". 19 February 2001. Archived from the original on 2023-02-20. Retrieved 2023-05-04.
4. "Wrigley to discontinue Surpass". confectionerynews.com. Archived from the original on 2020-08-10. Retrieved 2023-02-20.
5. "Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet". 4 March 2002. Archived from the original on 2023-02-20. Retrieved 2023-02-20.

External links

• "Global Petcare, Food, Mars Wrigley and Edge Brands | Mars, Incorporated". Archived from the original on 2005-02-09. Wrigley's page on Surpass