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Eclipse is a brand of chewing gum and breath mint, first introduced in the U.S. by the Wrigley Company in 1999 as its first entrant into the U.S. pellet gum segment. It was modeled after Excel in Canada, which was launched in 1991.
Eclipse is a brand that promises to give users "powerful fresh breath". Eclipse gum are available in the U.S., Australia and Latvia, but are also sold in Canada under the name Excel. Eclipse mints are sold in the United States, Malaysia, Australia, New Zealand, Singapore, Latvia, Taiwan, South Korea and Hong Kong under the name Eclipse mints and in Canada as Excel mints. In Bulgaria, they are still sold as Airwaves, which they were also previously sold as in Australia.
Excel gum was launched in Canada in 1991, eight years before Eclipse was launched. The Eclipse brand of chewing gum was modeled after Excel and first introduced in the U.S. by the Wrigley Company in 1999. It was the company's first entrant into the U.S. pellet gum segment. It comes in blister packs of 12 pellets, split packs that include 18 pellets, and the Big-E-Pak plastic containers with 60 count plastic container of pellets.
In late 2007, the American Dental Association awarded its seal of approval to Eclipse sugarfree gum. Orbit and Extra, two other chewing gum products from the same company, also bear the ADA seal.
Mints, in metal and paper (Europe) containers, are also sold by Wrigley under the Eclipse brand. An Eclipse mint is an oval prism rounded at top and bottom, with the top and bottom halves varying in colour, depending on the flavor. Spearmint (green), peppermint and Black Chill (blue), and Winterfrost (dark blue) are available, as well as cinnamon (all pink), orange (light orange) and blackcurrant (purple).
The ingredients in the Australian and New Zealand cinnamon product are sorbitol, flavor, anticaking agent (470), sweeteners (955, 950) and colours (129, 133); while the orange product contains food acid (330), sweetener (951) (instead of 950), and colours (102, 129) (instead of 129, 133). The orange product advises that it contains Phenylalanine.
The new packaging now[ as of? ] claims to have a 'natural ingredient' that is scientifically proven to help kill the germs that cause bad breath. Such ingredient is not specified but the label points to a pending patent for this ingredient. Wrigley's product website for Eclipse describes the ingredient as Magnolia bark extract (MBE), which has its origins in traditional Chinese medicine. In lab tests, MBE is said to have killed almost all oral bacteria, including the types that cause bad breath and cavities. Eclipse is the first product in the US to contain MBE. [1]
Eclipse mints are packaged in a recyclable steel box. The top of the box (narrow end) is attached with metal hinge (a true hinge, not a living hinge like many boxed mints). The top may be opened and pushed back on the hinge to gain access to the mints. On opening the box the tagline "powerful fresh breath" is revealed, printed on a raised metal plate on the inner surface of the lid.
Mars has launched the Fresh Futures program in Australia to support India’s mint growing communities [2] to become more sustainable. According to the manufacturer, Fresh Futures aims to advance plant science and invest in mint farmers and their communities in Uttar Pradesh to ensure their crops “thrive for generations”. Uttar Pradesh lies in the heart of India’s mint growing region and accounts for around 75% of the world’s fresh mint, a key ingredient in Eclipse Mints.
50 mints are contained in each package, with a net weight of 1.2 oz (34 g). In Australia, the packaging was changed in March 2019 to 17 g, but the price has remained at $2 that the original packaging was at when on special at Woolworths.
Eclipse mints are sold in the United States, Malaysia, Australia, New Zealand, Singapore, Latvia, Taiwan, South Korea and Hong Kong under the name Eclipse mints; in Australia, they were previously sold under the name Airwaves. In Bulgaria, they are still sold as Airwaves.
The Australian and New Zealand products contains a French translation on the outer wrapper, even though it is not an official language of either country.
The winterfrost variety is not sold in Australia. Cinnamon has been discontinued due to very low sales, but are still available in many stores. In early 2009, the "Black Chill" variety was introduced. This variety comes in a black tin, and the mints are the same colour as the Peppermint variety. The taste is comparable to Wintergreen Tic Tacs. In late 2009 a new flavor was introduced, Cool Breeze. They are a less intense peppermint flavor and appear in a silver tin.
In Taiwan, Eclipse mints are sold with Chinese name "Yi Koh Shu" (易口舒) printed on the tin box. Two collections, Original Mint and Fruity Mint, with three flavors each are available in the market. These flavors are Spearmint, Peppermint, Winterfrost, Peach Mint, Apple Mint and Lemon Mint. [3]
In Hong Kong, Eclipse mints are sold in tin with flavors including Spearmint (green), Peppermint (light blue), Winterfrost (blue), Orange (orange), Blackcurrant (purple), Grape (purple and green), and Lime (silver and green). Eclipse sugarfree gum are sold in resealable bag with Spearmint (green), Peppermint (blue), Polar Ice (silver), and Lemon Ice (yellow) flavors.
In Canada, Excel Mints are sold with both French and English on the box, as required by law. The Canadian version only has 49 mints. During the 2010 Winter Olympics in Vancouver, Canada, each piece of gum had a small edible maple leaf printed on to support the Canadian Olympic Team. In partnership with Chinese Stomatological Association in 2012, Excel released the first dental health app in China; Ai Ya Qing Song Xue (爱牙轻松学), developed by FabriQate. [4] [ failed verification ]
Altoids are a brand of mints, sold primarily in distinctive metal tins. The brand was created by the London-based Smith & Company in the 1780s, and became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge. The mints were originally conceived as a lozenge intended to relieve intestinal discomfort.
Tic Tac is a brand of small, hard mint manufactured by the Italian company Ferrero. They were first produced in 1969 and are now available in a variety of flavors in over 100 countries.
Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
Mentos are a brand of packaged scotch mints or mint-flavored candies sold in many stores and vending machines. First produced in 1932, they are currently sold in more than 130 countries worldwide by the Italian-Dutch corporation Perfetti Van Melle. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior.
Hubba Bubba is a brand of bubble gum produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated. Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some military personnel in World War II used to express approval. The main gimmick used to promote the gum is that, as Hubba Bubba is less sticky than other brands of gum, it is easier to peel off the skin after a bubble bursts. When Hubba Bubba was first marketed, the gum's flavor was similar to that of others but, over time, different flavors have been produced.
A mint or breath mint is a food item often consumed as an after-meal refreshment or before business and social engagements to improve breath odor. Mints are commonly believed to soothe the stomach given their association with natural byproducts of the plant genus Mentha. Mints sometimes contain derivatives from plants such as peppermint oil or spearmint oil, or wintergreen from the plant genus Gaultheria. However, many of the most popular mints citing these natural sources contain none in their ingredient list or contain only trace amounts.
Life Savers is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.
Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001, it is sold in cardboard boxes with 14 individually wrapped pieces per package. In the UK, where it was launched in 1899 it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.
Dentyne is a brand of chewing gum and breath mints available in several countries globally. It is owned by Perfetti Van Melle.
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant.
Freedent is a brand of chewing gum manufactured by Wrigley's. Freedent was first introduced in the US and UK in 1975 and is marketed as the gum that "won't stick to most dental work ." Freedent comes in eight flavors: Winterfresh, Peppermint, Spearmint, Bubble Gum, Fruit, Strawberry, Eucalyptus, and Blueberry. It also comes in two package sizes: single packs containing 15 sticks of gum, and multi-packs containing 8 packs of 5 sticks each. Sugar-free versions of Freedent are also available in several countries, including France.
Peppermint extract is a herbal extract of peppermint made from the essential oil of peppermint leaves. Peppermint is a hybrid of water mint and spearmint. The oil has been used for various purposes over centuries.
Certs was a brand of breath mint that was noted for the frequent use of "two mints in one" in its marketing. The original "classic mints" were disc-shaped without a hole and sold in roll packaging similar to Life Savers and Polo. Certs was one of the first mints to be nationally marketed in the United States and has been a fixture at American drug stores and convenience stores since its debut on the market in 1956. It was discontinued in 2018, possibly for having partially hydrogenated cottonseed oil, which is not allowed as an ingredient in food sold in the United States since then.
Callard and Bowser, LLC Inc. is a Chicago, Illinois-based subsidiary of Wm. Wrigley Jr. Company responsible for Altoids mints, and other confections. Since the mints became prominent in the mid-1990s, Callard and Bowser has added a number of products under the Altoids name.
5 is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company, marketed toward teenagers. The name "5" hints at the five human senses and that it has 5 calories.
Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors. Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000. The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams.
Stride is a brand of sugar-free chewing gum currently owned by Perfetti Van Melle, sold in packs of 14 pieces. It was introduced in May 2005. In 2019, Mondeléz International, the parent company of Stride gum, discontinued sales in the United States, Canada, and Europe to focus on other confections. It sold its chewing gum brands to Perfetti Van Melle in 2023.
PUR Gum is a brand of aspartame-free gum produced by The PUR Company Inc. and founded in 2010 by Jay Klein in Toronto, Ontario, Canada. PUR gum and mints are manufactured in Switzerland, distributed in Canada, and sold in over 25 countries worldwide. PUR gum and mints are also sold through online outlets such as Amazon. The PUR Company Inc. uses the slogan "Kick Aspartame" to promote their sugar-free and aspartame-free products.
Mynthon is a Finnish brand of pastilles owned by Cloetta. It has been produced since the 1970s. Mynthon is the best selling brand of pastilles in Finland with a market share of about 30%: its annual sales are about 22 million items. As well as Finland, Mynthon is sold in the Baltic countries, Sweden and Norway. Mynthon is considered an icon of refreshment. The pastilles are especially used to relieve a sore throat.
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