Galaxy is a chocolate bar, made and marketed by Mars Inc., and first manufactured in the United Kingdom in the 1960s. [1] Galaxy is sold in the United Kingdom, Ireland, South Africa, the Middle East, Morocco, India, Pakistan, Malta, [2] and is also sold in the United States, Canada, Mexico and various Continental European countries as Dove . In 2014, Galaxy was ranked the second-best-selling chocolate bar in the UK, after Cadbury Dairy Milk. [1]
The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, caramel, Cookie Crumble, and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and Truffle. Related brands in other parts of the world include "Jewels," and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more.
A vegan Galaxy range launched in 2019. [3] In 2023, the 110g Smooth Milk Galaxy bar sold in the UK was reduced in size to 100g without the price being reduced. It was described in the media as an example of a retail trend for "shrinkflation" during a period of higher inflation. [4] [5]
| Nutritional value per 100 g (3.5 oz) | |
|---|---|
| Energy | 2,317 kJ (554 kcal) |
54.7 g | |
| Sugars | 54.1 g |
| Dietary fibre | 1.5 g |
34.2 g | |
| Saturated | 20.4 g |
6.5 g | |
| Minerals | Quantity %DV† |
| Sodium | 7% 110 mg |
| |
| †Percentages are roughly approximated using US recommendations for adults. | |
Galaxy Bubbles is a chocolate bar made by Mars similar to a Cadburys Wispa or Nestlé Aero and was introduced in early 2010. [6] The chocolate is like an ordinary Galaxy which has been aerated. The product also comes in an orange variety.
The standard version sold in stores is lighter compared to its competitors, at 31 g (1.1 oz) and consequently has a lower energy content, at 169 kcal (710 kJ), compared to the Wispa's 39 g (1.4 oz) and 210 kcal (880 kJ) or the Aero's 46 g (1.6 oz) and 220 kcal (920 kJ).
It is also available as a 100g 'block' or as a 28g milk chocolate egg (again with an aerated centre). The bar is suitable for vegetarians.
| Nutritional value per 100 g (3.5 oz) | |
|---|---|
| Energy | 2,282 kJ (545 kcal) |
58.0 g | |
| Sugars | 57.2 g |
| Dietary fibre | 1.6 g |
32.0 g | |
| Saturated | 20.0 g |
5.8 g | |
| Minerals | Quantity %DV† |
| Sodium | 7% 100 mg |
| |
| †Percentages are roughly approximated using US recommendations for adults. | |
Galaxy Honeycomb Crisp is a chocolate bar made by Mars that contains small granular nougats of honeycomb toffee, as part of the Galaxy chocolate range. [7] [8] [9] [10]
A 2013 British television advertisement for Galaxy which featured a computer-generated image of Audrey Hepburn, which was created by a CGI firm Framestore in London. [11] [12] The commercial, set to Hepburn singing "Moon River", debuted in the UK in February 2013. [12]
Galaxy previously sponsored the British Book Awards. [13]
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk chocolate.
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
Aero is an aerated chocolate bar manufactured by the Vevey-based company Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.
Crunchie is a brand of chocolate bar with a honeycomb toffee sugar centre. It is made by Cadbury and was originally launched in the UK by J. S. Fry & Sons in 1929.
Tupla is a Finnish chocolate bar made by Cloetta. It consists of milk chocolate with a nougat-flavoured filling, coated with bits of almond.
Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada.
Dove is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams.
Quality Street is a line of tinned and boxed toffees, chocolates and sweets, first manufactured in 1936 by Mackintosh's in Halifax, West Yorkshire, England. It was named after J. M. Barrie's play Quality Street. Since 1988, the confectionery has been produced by Nestlé. Quality Street has long been a competitor to Cadbury Roses, which were launched by Cadbury in 1938. Nestlé does not distribute Quality Street in the US, but it may be ordered online for delivery, or found in specialty candy shops.
Cadbury Roses are a selection of machine wrapped chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
Yorkie is a chocolate bar made by Nestlé. It was originally made by York-based company Rowntree's, hence the name.
Fry's Turkish Delight is a chocolate bar made by Cadbury. It was launched in the UK in 1914 by the Bristol-based chocolate manufacturer J. S. Fry & Sons and consists of a rose-flavoured Turkish delight surrounded by milk chocolate. The Fry's identity remained in use after Fry & Sons merged with Cadbury in 1919.
Fuse is a brand of chocolate bar manufactured by Cadbury in India since 2016. A different bar of the same name was produced in the United Kingdom between 1996 and 2006.
Cadbury Mini Eggs are a milk chocolate product created and produced by Cadbury. Introduced in 1967, the egg is solid milk chocolate encased in a thin coating of hard candy "shell", molded to resemble a miniature egg.
Aerated chocolate, also known as air chocolate, is a type of chocolate which has been turned into a foam via the addition of gas bubbles. The process for manufacturing it was invented by Rowntree's in 1935. During manufacturing the fluid chocolate mass is foamed with a propellant, and then cooled in a low pressure environment. As the bubbles of gas expand they cool and help set the chocolate. This helps to maintain an even bubble distribution within the chocolate. Due to the isolating effect of the bubbles, air chocolate melts differently from compact bar chocolate—the feeling of the chocolate melting is fragile-short at first, then as the chocolate is chewed it melts rapidly due to its bigger surface area.
In economics, shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same or increase. The word is a portmanteau of the words shrink and inflation. First usage of the term "shrinkflation" with its current meaning has been attributed to the economist Pippa Malmgren, though the same term had been used earlier by historian Brian Domitrovic to refer to an economy shrinking while also suffering high inflation.
Before 2010 the awards were known as the British Book Awards. Specsavers became the sponsor of the 2012 awards, the new deal follows the previous 5-year partnership with Galaxy.
