Galaxy (chocolate bar)

Last updated
The current packaging used by Galaxy Galaxxy barr.png
The current packaging used by Galaxy
The old packaging used by Galaxy GlaxayME.jpg
The old packaging used by Galaxy
During the 1980s, similar to other chocolate brands, Galaxy advertised itself on TV Galaxy bar.jpg
During the 1980s, similar to other chocolate brands, Galaxy advertised itself on TV

Galaxy is a chocolate bar, made and marketed by Mars Inc., and first manufactured in the United Kingdom in the 1960s. [1] Galaxy is sold in the United Kingdom, Ireland, South Africa, the Middle East, Morocco, India, Pakistan, Australia, Malta, [2] and is also sold in the United States, Canada, Mexico and various Continental European countries as Dove . In 2014, Galaxy was ranked the second-best-selling chocolate bar in the UK, after Cadbury Dairy Milk. [1]

Contents

Range

The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, caramel, Cookie Crumble, and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and Truffle. Related brands in other parts of the world include "Jewels," and "Senzi" in the Middle East. The Galaxy and Dove brands also market a wide range of products including ready-to-drink chocolate milk, hot chocolate powder, chocolate cakes, ice cream and more.

A vegan Galaxy range launched in 2019. [3] In 2023, the 110g Smooth Milk Galaxy bar sold in the UK was reduced in size to 100g without the price being reduced. It was described in the media as an example of a retail trend for "shrinkflation" during a period of higher inflation. [4] [5]

Bubbles

Galaxy Bubbles
Nutritional value per 100 g (3.5 oz)
Energy 2,317 kJ (554 kcal)
54.7 g
Sugars 54.1 g
Dietary fibre 1.5 g
Fat
34.2 g
Saturated 20.4 g
6.5 g
Minerals Quantity
%DV
Sodium
5%
110 mg
Percentages estimated using US recommendations for adults, [6] except for potassium, which is estimated based on expert recommendation from the National Academies. [7]

Galaxy Bubbles is a chocolate bar made by Mars similar to a Cadburys Wispa or Nestlé Aero and was introduced in early 2010. [8] The chocolate is like an ordinary Galaxy which has been aerated. The product also comes in an orange variety.

The standard version sold in stores is lighter compared to its competitors, at 31 g (1.1 oz) and consequently has a lower energy content, at 169 kcal (710 kJ), compared to the Wispa's 39 g (1.4 oz) and 210 kcal (880 kJ) or the Aero's 46 g (1.6 oz) and 220 kcal (920 kJ).

It is also available as a 100g 'block' or as a 28g milk chocolate egg (again with an aerated centre). The bar is suitable for vegetarians.

Honeycomb Crisp

Galaxy Honeycomb Crisp
Nutritional value per 100 g (3.5 oz)
Energy 2,282 kJ (545 kcal)
58.0 g
Sugars 57.2 g
Dietary fibre 1.6 g
Fat
32.0 g
Saturated 20.0 g
5.8 g
Minerals Quantity
%DV
Sodium
4%
100 mg
Percentages estimated using US recommendations for adults, [6] except for potassium, which is estimated based on expert recommendation from the National Academies. [7]

Galaxy Honeycomb Crisp is a chocolate bar made by Mars that contains small granular nougats of honeycomb toffee, as part of the Galaxy chocolate range. [9] [10] [11] [12]

Marketing

A 2013 British television advertisement for Galaxy featured a computer-generated image of Audrey Hepburn, which was created by a CGI firm Framestore in London. [13] [14] The commercial, set to Hepburn singing "Moon River", debuted in the UK in February 2013. [14]

Galaxy previously sponsored the British Book Awards. [15]

See also

Related Research Articles

<span class="mw-page-title-main">Kit Kat</span> Chocolate-covered wafer bar

Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.

Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.

<span class="mw-page-title-main">Aero (chocolate bar)</span> Brand of aerated chocolate bar

Aero is an aerated chocolate bar manufactured by the Vevey-based company Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.

Crunchie is a brand of chocolate bar with a honeycomb toffee centre. It is made by Cadbury but was originally launched in the UK by J. S. Fry & Sons in 1929.

<span class="mw-page-title-main">Tupla (chocolate bar)</span> Finnish chocolate bar brand

Tupla is a Finnish chocolate bar made by Cloetta. It consists of milk chocolate with a nougat-flavoured filling, coated with bits of almond.

<span class="mw-page-title-main">Milky Way (chocolate bar)</span> Brand of chocolate confectionery

Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada.

Dove is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams.

<span class="mw-page-title-main">Quality Street (confectionery)</span> British brand of confectionery

Quality Street is a line of tinned and boxed toffees, chocolates and sweets, first manufactured in 1936 by Mackintosh's in Halifax, West Yorkshire, England. It was named after J. M. Barrie's play Quality Street. Since 1988, the confectionery has been produced by Nestlé. Quality Street has long been a competitor to Cadbury Roses, which were launched by Cadbury in 1938. Nestlé does not distribute Quality Street in the US, but it may be ordered online for delivery, or found in specialty candy shops.

<span class="mw-page-title-main">Cadbury Roses</span> Brand of chocolates

Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.

<span class="mw-page-title-main">Yorkie (chocolate bar)</span> Chocolate bar in the United Kingdom made by Nestlé

Yorkie is a chocolate bar made by Nestlé. It was originally made by York-based company Rowntree's, hence the name.

<span class="mw-page-title-main">Fry's Turkish Delight</span> Chocolate bar by Cadbury

Fry's Turkish Delight is a chocolate bar made by Cadbury. It was launched in the UK in 1914 by the Bristol-based chocolate manufacturer J. S. Fry & Sons and consists of a rose-flavoured Turkish delight surrounded by milk chocolate. The Fry's identity remained in use after Fry & Sons merged with Cadbury in 1919.

<span class="mw-page-title-main">Whatchamacallit (candy)</span> Crisped rice candy bar

Whatchamacallit is a chocolate candy bar marketed in the United States by The Hershey Company.

<span class="mw-page-title-main">Mini Eggs</span> Chocolate candy produced by Cadbury

Cadbury Mini Eggs are a milk chocolate product created and produced by Cadbury. Introduced in 1967, the egg is solid milk chocolate encased in a thin coating of hard candy "shell", molded to resemble a miniature egg.

<span class="mw-page-title-main">Crunch (chocolate bar)</span> Chocolate bar

Crunch is a chocolate bar made of milk chocolate and crisped rice. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.

<span class="mw-page-title-main">Aerated chocolate</span> Chocolate containing tiny gas bubbles

Aerated chocolate, also known as air chocolate, is a type of chocolate which has been turned into a foam via the addition of gas bubbles. The process for manufacturing it was invented by Rowntree's in 1935. During manufacturing the fluid chocolate mass is foamed with a propellant, and then cooled in a low pressure environment. As the bubbles of gas expand they cool and help set the chocolate. This helps to maintain an even bubble distribution within the chocolate. Due to the isolating effect of the bubbles, air chocolate melts differently from compact bar chocolate—the feeling of the chocolate melting is fragile-short at first, then as the chocolate is chewed it melts rapidly due to its bigger surface area.

<span class="mw-page-title-main">Nestlé Tex</span> South African chocolate bar

Nestlé Tex, stylised as TEX, is a South African candy bar made by Nestlé.

References

  1. 1 2 "Top 10 selling chocolate bars in the UK" Archived 2014-12-05 at the Wayback Machine . Wales Online. Retrieved 28 December 2014
  2. Shachi Tapiawala. "Mars India re-launches Galaxy chocolates in India". Eventfaqs. Archived from the original on 2014-07-14. Retrieved 2013-11-05.
  3. confectionerynews.com (18 November 2019). "Mars launches its vegan Galaxy chocolate bars in UK". confectionerynews.com. Archived from the original on 2021-03-04. Retrieved 2020-09-04.
  4. Clarke, Josie (26 September 2023). "Galaxy cuts chocolate bar size in latest 'shrinkflation' to hit shoppers". The Independent. Retrieved 26 September 2023.
  5. Hooker, Lucy (26 September 2023). "Shrinkflation strikes again as Galaxy chocolate gets smaller". BBC News. Retrieved 2 September 2023.
  6. 1 2 United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels" . Retrieved 2024-03-28.
  7. 1 2 National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN   978-0-309-48834-1. PMID   30844154.
  8. "Galaxy gets light with new Bubbles bar". Archived from the original on 2011-09-29. Retrieved 2021-07-27.
  9. "Scottish Local Retailer". Scottish Local Retailer Magazine. Archived from the original on 6 October 2014. Retrieved 30 September 2014.
  10. "Galaxy boldy goes to a new look – revival of its classic strap-line". Scottish Grocer & Convenience Retailer. August 2013. Archived from the original on 6 October 2014. Retrieved 30 September 2014.
  11. "ISSUU - Retail News Sept2013 by Retail News". Issuu. 23 September 2013. Archived from the original on 6 October 2014. Retrieved 30 September 2014.
  12. "Galaxy undergoes a silky makeover". Archived from the original on 14 October 2014. Retrieved 30 September 2014.
  13. "How we resurrected Audrey HepburnTM for the Galaxy chocolate ad". The Guardian. 2 December 2016. Archived from the original on 18 June 2018. Retrieved 2 December 2016.
  14. 1 2 Usborne, Simon (24 February 2013). "Audrey Hepburn advertise Galaxy chocolate bars? Over her dead body!". The Independent. London. Archived from the original on 25 September 2015. Retrieved 28 February 2013.
  15. "About the awards". nationalbookawards.co.uk. Archived from the original on 19 November 2012. Retrieved 5 October 2023. Before 2010 the awards were known as the British Book Awards. Specsavers became the sponsor of the 2012 awards, the new deal follows the previous 5-year partnership with Galaxy.