![]() | The examples and perspective in this article deal primarily with the United Kingdom and do not represent a worldwide view of the subject.(August 2017) |
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Industry | Animal food manufacturing |
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Founded | 1957 Leicestershire, England, U.K. | (as Chappy)
Headquarters | , |
Number of employees | 1,200 (estimated) |
Parent | Mars Inc. |
Website | pedigree |
Pedigree Petfoods is a subsidiary of the American group Mars Inc. specializing in pet food, with factories in England at Melton Mowbray and Birstall, Leeds; and offices at McLean, Virginia.
In 1934, Mars Limited, a division of the large American confectionery company, that had been based in Slough since 1932, acquired Chappel Brothers in Manchester. This company took low-quality meat and canned it as dog food, branded as "Chappie". [1]
New dog food brands Pal and Lassie were introduced during the 1950s. [2]
In 1968, Mars took over Kal Kan Foods of Los Angeles. [3]
In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4]
In 1998, Kal Kan was the top-selling dog food brand but was going downhill. In the United States, its Pedigree Select brand became Cesar, used in Europe and Asia. [5]
In the United States, The Pedigree Foundation is a philanthropic organization dedicated to helping shelter dogs find permanent homes. [6] The foundation, created in 2008, provides grants to 501(c)(3) dog shelters and breed rescue organizations, and help dog lovers adopt, volunteer, and make donations. [7] According to the foundation's FAQ site, it has raised more than $4 million to date. [8] In 2008, it distributed more than $1.1 million in grant money to more than 500 shelters and breed rescues. Use of awarded grant money by qualified recipients is virtually unrestricted, but is most often used for shelter improvements or veterinary care. [9]
Pit bull is an umbrella term for several types of dog believed to have descended from bull and terriers. In the United States, the term is usually considered to include the American Pit Bull Terrier, American Staffordshire Terrier, American Bully, Staffordshire Bull Terrier, and sometimes the American Bulldog, along with any crossbred dog that shares certain physical characteristics with these breeds. In other countries, including the United Kingdom, the term is used as an abbreviation of the American Pit Bull Terrier breed specifically, while the Staffordshire Bull Terrier is not considered a pit bull. Most pit bull–type dogs descend from the British bull and terrier, a 19th-century dog-fighting type developed from crosses between the Old English Bulldog and the Old English Terrier.
The American Kennel Club (AKC) is a registry of purebred dog pedigrees in the United States. In addition to maintaining its pedigree registry, this kennel club also promotes and sanctions events for purebred dogs, including the Westminster Kennel Club Dog Show, an annual event which predates the official forming of the AKC, the National Dog Show and the AKC National Championship. The AKC is a non-member partner with the Fédération Cynologique Internationale. The AKC recognizes 200 dog breeds, as of 2022.
Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; that year Forbes ranked the company as the fourth-largest privately held company in the United States. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family.
A dog show is an animal show, an event where dogs are exhibited. A conformation show, also referred to as a breed show, is a kind of dog show in which a judge, familiar with a specific dog breed, evaluates individual purebred dogs for how well the dogs conform to the established breed type for their breed, as described in a breed's individual breed standard.
Dog crossbreeds are dogs which have been intentionally bred from two or more recognized dog breeds. They are not dogs with no purebred ancestors, but are not otherwise recognised as breeds in their own right, and do not necessarily breed true.
Purebreds are like cultivars of an animal species achieved through the process of selective breeding. When the lineage of a purebred animal is recorded, that animal is said to be pedigreed. Purebreds breed true-to-type which means the progeny of like-to-like purebred parents will carry the same phenotype, or observable characteristics of the parents. A group of like purebreds is called a pure-breeding line or strain.
Whiskas is a brand of cat food sold internationally. It is owned by the American company Mars Inc.. It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouches, as well as in the form of small biscuits sold in cartons or pouches and milk sold in small bottles. Its packaging has a recognizable purple color, and its logo consists of a stylized silhouette of a cat's head.
Nestlé Purina PetCare, or simply Purina, an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. Founded in 1893 by William H. Danforth. It produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion. As of 2012, it is the second-largest pet food company globally and the largest in the United States.
An animal rescue group or animal rescue organization is a group dedicated to pet adoption. These groups take abandoned, abused, or stray pets and attempt to find suitable homes for them. Many rescue groups are created by and run by volunteers, who take animals into their homes and care for them—including training, playing, handling medical issues, and solving behavior problems—until a suitable permanent home can be found.
In some countries there is an overpopulation of pets such as cats, dogs, and exotic animals. In the United States, six to eight million animals are brought to shelters each year, of which an estimated three to four million are subsequently euthanized, including 2.7 million considered healthy and adoptable. Euthanasia numbers have declined since the 1970s, when U.S. shelters euthanized an estimated 12 to 20 million animals. Most humane societies, animal shelters and rescue groups urge animal caregivers to have their animals spayed or neutered to prevent the births of unwanted and accidental litters that could contribute to this dynamic.
Royal Canin is a French manufacturer and global supplier of cat and dog food. The company is a subsidiary of Mars, Incorporated. It undertakes research into the specific nutritional needs of dogs and cats.
Eukanuba is a brand of dog food and cat food owned and manufactured by Mars, Incorporated worldwide and by Spectrum Brands in European markets; previously handled by Procter & Gamble from 1999 through 2014. The company produces 17 different formulas for dogs and 13 for cats.
The Nutro Company, Inc., a subsidiary company of Mars Incorporated, is the developer and manufacturer of the Max, Wholesome Essentials, Ultra, Wild Frontier, and Crave brands of dog and cat food, as well as Greenies dental treats. The company is headquartered in Franklin, Tennessee, US.
Mars Canada Ltd is the Canadian division of Mars, Incorporated, a privately held multi-national company and a world leader in food, pet care products, and confectionery products.
Felix is a British brand of cat food currently owned by Nestlé Purina PetCare, a part of Swiss company Nestlé. It produces wet and dry food in both pouches and tins as well as dry cat biscuits and treats. The brand's mascot is a black and white cat named Felix.
Clement Lang Hirsch was an American businessman and a prominent Thoroughbred racehorse owner who co-founded Oak Tree Racing Association.
Christopher Bradley Riddell is a futurist and digital technology expert. He was the first Chief digital officer (CDO) for Mars, Incorporated in Australia and New Zealand, creating the corporate digital strategy behind brands such as Whiskas, Pedigree Petfoods, Wrigley Company, Starburst, Masterfoods, Snickers and Maltesers, among others.
Pet Fooled is a 2016 American independent documentary film exploring the pet food industry with interviews from veterinarians and pet owners whose pets died, they allege, due to commercial packaged pet food. After premiering at the Catalina Film Festival on 2 October 2016, the film had an "on demand theatrical run" via Gathr, after which it became available on VOD platforms on 10 January 2017. The film is currently available to Netflix subscribers, as a digital download on iTunes or as a physical DVD via Amazon. The film, produced by Myla Films and directed/narrated by Kohl Harrington, was distributed by Gravitas Ventures.
The Pedigree Chum dog food and Heinz extortion campaign was an attempted extortion against Pedigree Petfoods and Heinz, during which an extortionist contaminated tins of dog and baby food. Pedigree was advised by police to pay limited sums of money to the extortionist, while cash machines were put under surveillance. Heinz lost millions in sales and eventually offered a £100,000 reward, which the extortionist attempted to collect. However, he was arrested at the cashpoint, where police discovered the extortionist was former Metropolitan Police Detective Sergeant Rodney Whitchelo.