Snickers

Last updated

Snickers
Logo used from 2000 to 2005 and used as a secondary logo on current year
Snickers-broken.png
Product type Confectionery
Owner Mars Inc.
CountryUnited States
Introduced1930; [1] 94 years ago
MarketsWorldwide
TaglineHungry? Why wait?
Website www.snickers.com
Snickers
Nutritional value per 47 g
Energy 220 kcal (920 kJ)
29
Sugars 24
Dietary fiber 1.0
Fat
10.0
Saturated 4.00
Trans 0.2
4.0
Vitamins and minerals
Minerals Quantity
%DV†
Calcium
3%
40 mg
Sodium
5%
110 mg
Other constituentsQuantity
Water105 mg
Cholesterol 5 mg
†Percentages estimated using US recommendations for adults, [2] except for potassium, which is estimated based on expert recommendation from the National Academies. [3]
Source: https://ndb.nal.usda.gov/ndb/foods/show/45248489

Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. [4] The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, [5] [6] [7] and it is widely considered the bestselling candy bar in the world. [8] [9]

Contents

Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Initially marketed as "Marathon" in the UK and Ireland, its name was changed to Snickers in 1990 [10] to align with the global brand, differentiating it from an unrelated US product also named Marathon. Snickers has expanded its product line to include variations such as mini, dark chocolate, white chocolate, ice cream bars, and several nut, flavor, and protein-enhanced versions. Ingredients have evolved from its original formulation to adapt to changing consumer preferences and nutritional guidelines. Despite fluctuations in bar size and controversies around health and advertising, Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.

History

In 1930, [1] Mars introduced Snickers, named after the favorite horse of the Mars family. [11] The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s which was similar to the UK's Curly Wurly). A Marathon retro edition was sold exclusively at the UK Morrisons supermarket for three months in 2019. [12]

There are other Snickers products such as Snickers mini (invented by Carlos Calle), dark chocolate, white chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers with pecans, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel, as well as espresso, fiery, and sweet & salty versions. [13] [14] [15] [16] [17] [18] [19]

Ingredients

A circa 1939 ingredient list for the original bar included white sugar, sweet milk chocolate, corn syrup, peanuts, milk condensed with sugar, coconut oil, malted milk, egg whites and salt. [20] [ irrelevant citation ] By 2019, the ingredients for the original bar had been changed to: milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin), peanuts, corn syrup, sugar, palm oil, skim milk, lactose, salt, egg whites, artificial flavor. [21]

Caloric value

The USDA lists the caloric value of a 2-ounce (57 gram) Snickers bar as 280 kilocalories (1,200 kJ). [22] As of 2018, the United Kingdom bar has a weight of 48 g (1.7 oz), with 245 kcal, [23] and the Canadian bar 52 g (1.8 oz) with 250 kcal.[ citation needed ]

Bar weight

Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of 62.5 g (2.20 oz). This weight was subsequently reduced to 58 g (2.0 oz) in 2009, [24] and to 48 g (1.7 oz) in 2013. [25] In the United States the listed weight in 2018 was 52.7 g. In Australia, Snickers bars were originally made locally and weighed 53 g (1.9 oz), however in the late 2010s production moved to China and the bars were shrunk to 50 g (1.8 oz). In 2022, production returned to Australia and bars further reduced in weight to 44 g (1.6 oz).

Products containing Snickers

Containing approximately 450 calories (1,900 kJ) per bar, [26] deep fried chocolate bars (including Snickers and Mars bars) became a specialty in fish and chips shops in Scotland in 1995, [27] and in the early 2000s, became popular at American state fairs. [28]

In 2006, the British Food Commission highlighted celebrity chef Antony Worrall Thompson's "Snickers pie", [29] which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories (5,200 kJ) from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his BBC Saturday programme some two years earlier and the chef described it as an occasional treat only. [30]

Advertising

"It's so satisfying"

In 1980, Snickers (and Marathon) have run ads which featured a variety of everyday people discussing why they like Snickers. The ads featured a jingle that said "It's so satisfying" and depicted a hand that would open and close showing a handful of peanuts converting to a Snickers bar. "Packed with peanuts, Snickers really satisfies" was shown in the commercials. [31]

1984 Olympics

Mars paid $5 million to have Snickers and M&M's named the "official snack" of the 1984 Summer Olympics, outraging nutritionists. [32] Sports promotions in international games continued to be a prominent marketing tool for Mars, keeping Snickers as an international brand while also selling local bars in some markets. [33]

Not Going Anywhere For a While?

Beginning in 1995, Snickers ran ads which featured someone making a self-inflicted mistake, with the voice-over saying "Not going anywhere for a while? Grab a Snickers!" The tag line at the end of each ad proclaimed, "Hungry? Why Wait?" Later ads have used the tagline “Rookie mistake? Maybe you just need a Snickers.”

Some of the ads were done in conjunction with the National Football League, with whom Snickers had a sponsorship deal at the time. One ad featured a member of the grounds crew at Arrowhead Stadium painting the field for an upcoming Kansas City Chiefs game in hot, late-summer weather. After finishing one of the end zones, and visibly exhausted, one of the Chiefs players walks up to him and says the field looks great, "but who are the Chefs?", showing that despite all the hard work the painter accidentally omitted the "i" in Chiefs. [34] Another had Marv Levy in the Buffalo Bills locker room lecturing his team that "no one's going anywhere" until the Bills figure out how to actually win a Super Bowl. [35]

Snickers Feast

In 2007, Snickers launched a campaign which featured Henry VIII and a Viking among others who attend the "Snickers Feast". [36] [37] It consisted of various commercials of the gang and their adventures on the feast. [38] [39]

Super Bowl XLI commercial

On February 4, 2007, during Super Bowl XLI, Snickers commercials aired. This resulted in complaints by gay and lesbian groups against the maker of the candy bar, Masterfoods USA of Hackettstown, New Jersey, a division of Mars, Incorporated. The commercial showed a pair of auto mechanics accidentally kissing while sharing a Snickers bar. After quickly pulling away, one mechanic sheepishly says, "I think we just accidentally kissed.", and another mechanic frantically exclaims, "Quick! Do something manly!" and in three of the four versions, they do so mostly in the form of injury, including tearing out chest hair, striking each other with a very large pipe wrench, and drinking motor oil and windshield washer fluid. In the fourth version, however, a third mechanic shows up and asks "Is there room for three in this Love Boat?"

Complaints were lodged against Masterfoods that the ads were homophobic. Human Rights Campaign president Joe Solmonese is quoted as saying, "This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country." [40]

Gay and Lesbian Alliance Against Defamation (GLAAD) president Neil Giuliano said "That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable." Masterfoods has since pulled the ads and the website. [40] [41] [42]

Mr. T

In 2006, Mr. T starred in a Snickers advertisement in the UK where he rides up in an army tank and shouts abuse at a football player who appears to be faking an injury, threatening to introduce him to his friend Pain. Another advertisement featured Mr. T launching bars at a swimmer who appeared to refuse to get in a swimming pool because of the cold temperature of the water. In 2008, a European Snickers commercial in which Mr. T uses a Jeep-mounted Minigun to fire Snickers bars at a speedwalker for being a "disgrace to the man race" was pulled after complaints from a US pressure group that the advertisement was homophobic. [43] These advertisements usually ended with Mr. T saying "Snickers: Get Some Nuts!"

NASCAR

In NASCAR racing, Snickers (and the rest of the Mars affiliated brands) sponsored Kyle Busch's No. 18 Toyota for Joe Gibbs Racing. Prior to that the brand served as a primary sponsor for Ricky Rudd's No. 88 Robert Yates Racing Ford as well as an associate sponsor for the team's No. 38 car driven first by Elliott Sadler and then by David Gilliland, and an associate sponsor for the MB2 Motorsports No. 36 Pontiac driven by Derrike Cope, Ernie Irvan, Ken Schrader, and others. In 1990, Bobby Hillin drove for Stavola Brothers Racing in the No. 8 Snickers Buick, marking the candy's first appearance as a sponsor; it had since been driven by Rick Wilson and Dick Trickle. Mars announced that at the conclusion of the 2022 NASCAR Cup Series season, they would pull their sponsorship from not only Joe Gibbs Racing, but NASCAR entirely and it was replaced by Monster Energy.[ citation needed ]

FIFA World Cup and UEFA Euro sponsorship

Snickers was the Official Sponsor of the FIFA World Cup from 1994 until 1998 editions and the UEFA European Championship 1996. Snickers was also the main sponsor of the Champions League in 1992–93 and 1993–94, Asian Cup 2011 and African Cup of Nations 2019.[ citation needed ]

You're Not You When You're Hungry

In 2010, a new advertising campaign was launched, usually based around people turning into different people (usually celebrities) as a result of hunger (taking the new campaign's name "You're Not You When You're Hungry" quite literally). The tagline varied depending on the commercial's location or what variety the commercial is showing. The American adverts initially ended with the tagline "Snickers Satisfies". Steve Burns, best known as the first host of the children's show Blue's Clues has done the voice of the announcer. [44] BBDO New York said this campaign made Snickers the number one candy bar, up from seventh. In 2020, USA Today's Ad Meter named it the best Super Bowl campaign of the past 25 years. [45]

In 2010, Betty White and Abe Vigoda appeared in the first Snickers commercial in this campaign, playing American football. The commercial was ranked by ADBOWL as the best advertisement of the year. This commercial was also briefly spoofed in an episode of SportsNation on ESPN2 with Michelle Beadle playing the role instead of Betty White in 2011. [46] Later that year, Snickers commercials featured singers Aretha Franklin and Liza Minnelli, and comedians Richard Lewis and Roseanne Barr. A 2011 commercial featured actors Joe Pesci and Don Rickles.

In Latin America, the slogan was the same as in the UK version, except that men doing extreme sports turning into the Mexican singer Anahí as a result of hunger. [47] Brazilian versions of the ad featured actresses Betty Faria and Cláudia Raia.

In 2013, Robin Williams and Bobcat Goldthwait appeared in a Snickers football commercial. Russian duo t.A.T.u. appeared in a Japanese Snickers commercial as themselves throwing a tantrum in a baseball game before eating the chocolate reverts them into normal baseball players. [48] In March 2014, a commercial featuring Godzilla was released to promote the 2014 Godzilla film. In the commercial, Godzilla is shown hanging out with humans on the beach, riding dirt bikes, and water skiing; he only begins rampaging once he is hungry. After being fed a Snickers bar, he resumes having fun with the humans. [49]

In February 2015, Snickers' Super Bowl XLIX commercial featured a parody of a scene from an episode of The Brady Bunch entitled "The Subject Was Noses." In the commercial, Carol and Mike try to calm down a very angry Machete (played by Danny Trejo). When the parents give Machete a Snickers bar, he reverts into Marcia before an irate Jan (played by Steve Buscemi) rants upstairs and walks away. In a second commercial set earlier, Marcia (as Machete) angrily brushes her hair while yelling through her door. [50] [51] [52]

In 2016, for Super Bowl 50, another Snickers commercial was made, featuring Willem Dafoe (as Marilyn Monroe) and Eugene Levy, where Willem Dafoe complains about filming the iconic "subway grate" scene in The Seven Year Itch . After being given a Snickers, he turns into Marilyn and goes ahead with the scene, with Levy operating the fan below, commenting that the scene will not make the movie's final cut, that nobody would want to see it. That same year, the Middle East produced their own Snickers commercial featuring DC Comics' The Joker as the recipient of the Snickers bar, before turning back into a casual poker playing buddy. [53]

In 2018, Brazil World Cup winner Ronaldo is seen celebrating a goal for Argentina. When he notices the confused faces around him, he eats a Snickers and returns to normal. [54]

The UK version of the campaign usually used British celebrities and, up until 2018, retained the slogan from the Mr. T. era. In the initial advertisement, Joan Collins and Stephanie Beacham featured as locker room footballers who had turned into them due to being hungry. In 2014, Rowan Atkinson as Mr. Bean returned on television by appearing on several UK Snickers commercials and cinema spots, in place of a martial arts master who had turned into him as a result of hunger. [55] Later, in 2018, Elton John appeared in an advertisement where he turned into African American rapper Boogie after he eats a Snickers; the latter had turned into the former due to hunger (the slogan appeared on a turntable in this advertisement).[ citation needed ]

Nitro Sponsorship

In 2013, Snickers began to sponsor Nitro at Six Flags Great Adventure. [56]

Maybe You Just Need A Snickers

In 2020, [57] a new campaign was trialed, focusing on the theme of people doing things that contradicted what they think they are doing, such as a man crawling along rocky ground when he thought he was climbing a rock face, the new slogan for this commercial, "Confused? Maybe you just need a Snickers", indicating hunger-induced confusion. Nitro at Six Flags Great Adventure also features this advertisement style (see above). This campaign was revived in the UK in 2024 to promote the 2024 UEFA European Football Championships, featuring footballers Bukayo Saka and Luka Modrić. [58]

WrestleMania

Snickers has been an official sponsor of WWE's WrestleMania events, including WrestleMania 2000, 22, 32, 33, 34, 35, 36, 37, 38, 39 and XL, while its Cruncher variant sponsored WrestleMania X-Seven, XIX, XX and 21. [59] [60] Since then, Snickers has sponsored superstars such as Enzo Amore and Big Cass with their signature term, SAWFT, which is labelled at the back of the chocolate bar. [61]

Six Flags Fright Fest

Since 2011, Snickers has been the official sponsor of Six Flags' annual Fright Fest event at its theme parks. [62] [63]

Controversy

King-Size phaseout

A replacement for the king size Snickers bar was launched in the UK in 2004, and designed to conform to the September 2004 Food and Drink Federation (FDF) "Manifesto for Food and Health". Part of the FDF manifesto was seven pledges of action to encourage the food and drink industry to be more health conscious. [64] Reducing portion size, clearer food labels, and reduction of the levels of fat, sugar, and salt were among the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and replace them with shareable bars. A Mars spokesman said: "Our king-size bars that come in one portion will be changed so they are shareable or can be consumed on more than one occasion. The name king-size will be phased out." [64]

These were eventually replaced by the 'Duo' – a double bar pack. Though this change to Duos reduced the weight from 3.5 to 3.29 ounces (99 to 93 g), the price remained the same. The packaging has step-by-step picture instructions of how to open a Duo into two bars, in four simple actions. [65] As Mars stated fulfillment of their promise, the Duo format was met with criticism by the National Obesity Forum and National Consumer Council. [66]

Australian recall

In December 2000, tens of thousands of Snickers and Mars Bars were removed from New South Wales store shelves due to a series of threatening letters which resulted in fears that the chocolate bars had been poisoned. [67] Mars received letters from an unidentified individual indicating that they planned to plant poisoned chocolate bars on store shelves. [67] The last letter sent included a Snickers bar contaminated with a substance which was later identified as rat poison. [67] The letters claimed that there were seven additional chocolate bars which had been tampered with and which were for sale to the public. [67] As a precautionary measure, Mars issued a massive recall. [67] Mars said that there had been no demand for money and complaints directed to an unidentified third party. [67]

Accusations of homophobia

Snickers aired a commercial in Spain in August 2021. The 20-second video featured Spanish influencer Aless Gibaja at a restaurant, ordering "a sexy orange juice with Vitamins A, B, and C." A nearby friend, seeming confused, offers a Snickers bar—as part of the candy bar's ongoing marketing slogan of "You're not you when you're hungry"—and Gibaja is seemingly transformed into a bearded man with a low voice. [68] The video began circulating online after airing, and received criticism as it was perceived to be homophobic. Irene Montero, Spain's Minister for Equality, condemned the commercial, questioning "to whom it might have seemed like a good idea to use homophobia as a business strategy". She also added that it was "shameful and unfortunate" for Snickers to "continue to perpetuate stereotypes and promote homophobia". [69] Snickers later ceased airing the commercial and issued an apology for "any misunderstanding". [70]

Snickers products

The following variants are available in the United States. [71]

See also

Related Research Articles

<span class="mw-page-title-main">Chocolate bar</span> Confection

A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.

<span class="mw-page-title-main">Mars bar</span> Chocolate bar produced by Mars Inc.

Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars Sr. The bar consists of caramel and nougat coated with milk chocolate.

<span class="mw-page-title-main">M&M's</span> Brand of chocolate candy pieces

M&M's are color-varied sugar-coated dragée chocolate confectionery, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.

<span class="mw-page-title-main">Twix</span> Chocolate cookie bar

Twix is a caramel shortbread biscuit bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two, or four bars in a wrapper.

<span class="mw-page-title-main">Kit Kat</span> Chocolate-covered wafer bar

Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, England. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.

3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped nougat. It is similar to the global Milky Way bar as well as the American version of the Milky Way bar.

<span class="mw-page-title-main">Reese's Pieces</span> Peanut butter candy

Reese's Pieces are a peanut butter candy manufactured by The Hershey Company; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The Reese company was founded by H.B. Reese. The H.B. Reese Candy Company was merged with The Hershey Company in 1963.

<span class="mw-page-title-main">Galaxy (chocolate bar)</span> Brand of chocolate

Galaxy is a chocolate bar, made and marketed by Mars Inc., and first manufactured in the United Kingdom in the 1960s. Galaxy is sold in the United Kingdom, Ireland, South Africa, the Middle East, Morocco, India, Pakistan, Australia, Malta, and is also sold in the United States, Canada, Mexico and various Continental European countries as Dove. In 2014, Galaxy was ranked the second-best-selling chocolate bar in the UK, after Cadbury Dairy Milk.

Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. A popularity contest chose the name.

<span class="mw-page-title-main">Reese's Peanut Butter Cups</span> American candy made by Hersheys

Reese's Peanut Butter Cups are an American candy by the Hershey Company consisting of a peanut butter filling encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was let go from his job with Hershey when the Round Barn which he managed was shut down for cost-saving measures. He subsequently decided to start his own candy business. Reese's are a top-selling candy brand worldwide, with $3.1 billion in annual sales.

<span class="mw-page-title-main">Milky Way (chocolate bar)</span> Brand of chocolate confectionery

Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada.

<span class="mw-page-title-main">Reese's Take 5</span> Candy bar made by The Hershey Company

Reese's Take 5 is a candy bar that was released by The Hershey Company in December 2004. The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5.

<span class="mw-page-title-main">Zero bar</span> Candy bar by Hershey

The Zero candy bar, introduced in 1920, is a candy bar composed of a combination of caramel, peanut and almond nougat covered with a layer of white chocolate fudge. Its outwardly white color — an unusual color for a candy bar — has become its trademark. The coating melted at a higher temperature than brown chocolates, making the bar a popular choice for summer vending in the pre-air conditioning South. Zero resembles Snickers, a candy manufactured by Mars, except Zero is white instead of dark brown.

<span class="mw-page-title-main">Yorkie (chocolate bar)</span> Chocolate bar in the United Kingdom made by Nestlé

Yorkie is a chocolate bar made by Nestlé. It was originally made by York-based company Rowntree's, hence the name.

<span class="mw-page-title-main">Whatchamacallit (candy)</span> Crisped rice candy bar

Whatchamacallit is a chocolate candy bar marketed in the United States by The Hershey Company.

Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.

<span class="mw-page-title-main">Candy bar</span> Sweet confectionery in the shape of a bar

A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with other ingredients, such as nuts, caramel, nougat, or wafers.

<span class="mw-page-title-main">Nesquik</span> Brand of products made by Nestlé

Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as Nesquik.

References

  1. 1 2 "Global Brands > Snickers". Mars. Archived from the original on July 28, 2011.
  2. ↑ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on March 27, 2024. Retrieved March 28, 2024.
  3. ↑ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN   978-0-309-48834-1. PMID   30844154. Archived from the original on May 9, 2024. Retrieved June 21, 2024.
  4. ↑ "Snickers Candy Bar". Zeer.com. Archived from the original on February 26, 2010. Retrieved January 15, 2010.
  5. ↑ Schultz, E.J. (September 20, 2012). "Snickers Surging to Top of Global Candy Race". Ad Age . Retrieved November 1, 2022.
  6. ↑ Bhasin, Hitesh (December 4, 2017). "SWOT Analysis of Snickers". Marketing91. Retrieved November 21, 2023.
  7. ↑ "Top 10 Largest Candy Brands in the United States". Zippia. April 24, 2023. Retrieved November 21, 2023.
  8. ↑ Mychelle, Blake. "Best Selling Candy Bars Around the World". LoveToKnow. Retrieved November 21, 2023.
  9. ↑ Hanson, Dana (April 6, 2023). "The 10 Best Selling Candy Bars of All-Time". Money Inc. Retrieved November 21, 2023.
  10. ↑ "The Marathon candy bar". The Christian Science Monitor . March 18, 1999. Archived from the original on July 6, 2006. Retrieved July 19, 2018.
  11. ↑ Voorhees, Don (2004). Why Do Donuts Have Holes?: Fascinating Facts About What We Eat And Drink. Citadel. p. 141. ISBN   978-0806525518.
  12. ↑ "Snickers bars to be called Marathon again after nearly 30 years". The Independent. London. September 15, 2019. Retrieved April 19, 2022.
  13. ↑ "[UPDATED] Snickers' Three New Flavors Are Now in Stores". Delish. June 14, 2018. Retrieved July 1, 2018.
  14. ↑ "Food Facts & Trivia: Snickers Candy Bar". foodreference.com.
  15. ↑ "10 Things You Didn't Know About Snickers". The Daily Meal. November 4, 2014.
  16. ↑ "The Story of How the Snickers Was Invented | Synonym". classroom.synonym.com.
  17. ↑ "History of Snickers Candy Bar | History of Things". October 14, 2009. Archived from the original on October 22, 2019. Retrieved September 3, 2020.
  18. ↑ "Snickers candy bar". OldTimeCandy.com.
  19. ↑ "Snickers the Candy (Not the Horse) | History of Candy". sites.psu.edu.
  20. ↑ "Mars Inc. History". Made-in-Chicago Museum. Retrieved February 18, 2019.
  21. ↑ "SNICKERS Singles Size Chocolate Candy Bars, 1.86 oz". Snickers.com. Mars Wrigley. Retrieved May 28, 2024.
  22. ↑ "Candies, MARS SNACKFOOD US, SNICKERS Bar (NDB No. 19155)". USDA Nutrient Database. USDA. Archived from the original on March 3, 2015. Retrieved November 14, 2011.
  23. ↑ Snickers 48g – Nutrition, marsnutrition.co.uk
  24. ↑ Wilkerson, Becky (June 3, 2009). "Mars and Snickers reduce bar sizes but not prices". Marketing Magazine. Retrieved March 31, 2016.
  25. ↑ "Mars and Snickers shrink but prices stay the same". The Daily Telegraph. London. December 16, 2013. Retrieved March 31, 2016.
  26. ↑ "Fat Festival? Calories in Food at the Fair" . Retrieved August 13, 2009.
  27. ↑ "Deep-fried Mars myth is dispelled". BBC News. December 17, 2004. Retrieved June 16, 2009.
  28. ↑ "Deep-Fried Sugary Treats Rule Fairgrounds". United States: ABC News. Retrieved January 25, 2022.
  29. ↑ "Food – Recipes – Snickers pie". BBC. Retrieved June 16, 2009.
  30. ↑ "Celebrity recipe 'most unhealthy'". BBC News. February 5, 2006. Retrieved June 16, 2009.
  31. ↑ Snickers Commercial from 1980 (featuring KD) "It's So Satisfying" , retrieved November 22, 2023
  32. ↑ "Nutritionists soured by Olympic candy endorsement". UPI. December 6, 1983.
  33. ↑ Richard Varey (September 11, 2002). Marketing Communication: A Critical Introduction. Routledge. pp. 141–. ISBN   978-1-134-58159-7.
  34. ↑ "Snickers Adverts And Commercials Archive CHEFS". AdvertoLog.com. March 15, 2015. Archived from the original on April 2, 2015. Retrieved March 15, 2015.
  35. ↑ Pollack, Jordan (June 30, 1997). "THE MARKETING 100: SNICKERS: SANTA CRUZ HUGHES". Advertising Age. Retrieved November 23, 2015.
  36. ↑ Elliott, Stuart (March 3, 2009). "The vocabulary of snacking, lightly sweetened". The New York Times. ISSN   0362-4331 . Retrieved May 16, 2023.
  37. ↑ Blogs, Adweek (August 29, 2007). "Historical figures hit the road with Snickers". adweek.com. Retrieved May 16, 2023.
  38. ↑ Dilworth, Dianna (March 3, 2008). "Snickers satisfies with a feast on its Web site". DMNews. Retrieved May 16, 2023.
  39. ↑ SNICKERS Feast , retrieved May 16, 2023
  40. 1 2 Snickers Ad of Men Accidentally Kissing Pulled After Complaints From Gay Groups, FOX Business. Article retrieved October 17, 2007.
  41. ↑ Super Bowl Controversy Archived February 8, 2007, at the Wayback Machine , FOX sports. Article retrieved February 6, 2007.
  42. ↑ Thulasi Srikanthan (February 7, 2007). "entertainment | Snickers bicker feeds ad flap". TheStar.com. Toronto. Retrieved June 16, 2009.
  43. ↑ Sweney, Mark (August 4, 2008). "Don't give us none of that jibba jabba". The Guardian. London. Retrieved June 16, 2009.
  44. ↑ "At FanX, 'Blue's Clues' star Steve Burns gets nostalgic".
  45. ↑ Wingate, Keira (January 10, 2022). "Behind Betty White's 2010 Super Bowl spot for Snickers: The commercial kicked off a campaign that catapulted the brand from seventh place into category leadership". Ad Age . Vol. 93, no. 1. p. 17.
  46. ↑ "Super Bowl Ad FAIL by ESPN2 SportsNation's Michelle Beadle". February 2, 2011. Retrieved February 2, 2011.
  47. ↑ "Anahí se transforma en "Carlos" para comercial de chocolate". People en Español (in Spanish). Retrieved March 20, 2018.
  48. ↑ Green, Scott (October 18, 2013). "VIDEO: Pop Duo t.A.T.u Featured in Japanese Snickers Promo". Crunchyroll . Retrieved October 10, 2022.
  49. ↑ "Snickers TV Spot, 'Godzilla'". ISpot.tv. March 13, 2015. Retrieved March 13, 2015.
  50. ↑ Chitwood, Adam (February 2, 2015). "Watch This Year's Best Super Bowl Commercials". Collider.com. Retrieved February 5, 2015.
  51. ↑ "Super Bowl Ad 2015: SNICKERS "The Brady Bunch" Danny Trejo". Archived from the original on December 12, 2021. Retrieved March 24, 2020– via YouTube.
  52. ↑ "Machete Kills the Brady Bunch for Snickers". February 2, 2015.
  53. ↑ "Joker ratchets up the craziness in this freaky Snickers spot". Comic Book Resources. June 2, 2016.
  54. ↑ "Brazilian Ronaldo Featured in Snickers Campaign". Sports Business Daily. Retrieved September 7, 2018.
  55. ↑ "Snickers TV Spot, 'Godzilla'". ISpot.tv. October 6, 2014.
  56. ↑ Great Adventure, Six Flags. "Nitro- Six Flags Great Adventure". Six Flags Great Adventure. Retrieved January 23, 2024.
  57. ↑ "Snickers (History, FAQ, Marketing & Commercials) – Snack History". September 22, 2021. Retrieved March 25, 2024.
  58. ↑ Bamford, Abbey (March 27, 2024). "Snickers kicks off 'Own Goal' campaign with Modrić and Saka" . Retrieved August 18, 2024.
  59. ↑ "Snickers, WWE 2K23 return as presenting partners for WrestleMania". sportsbusinessjournal.com. February 22, 2023. Retrieved January 10, 2024.
  60. ↑ "Snicker's Cruncher, Subway and Stacker 2's YJ Stinger Are Official ..." corporate.wwe.com. October 16, 2003. Retrieved January 10, 2024.
  61. ↑ "How you doin'? Enzo, Big Cass and WWE fans' favorite catchphrase". For The Win. April 1, 2017. Retrieved January 10, 2024.
  62. ↑ "Mars expands marketing partnership with Six Flags | Snack Food & Wholesale Bakery". snackandbakery.com. Retrieved January 10, 2024.
  63. ↑ "The Scare Returns – Six Flags Fright Fest Presented by SNICKERS – The Biggest, Most Terrifying Halloween Celebration on the Planet is Baaack". investors.sixflags.com. Retrieved January 10, 2024.
  64. 1 2 Fleming, Nic, Chocolate bars cut down to size [ dead link ], telegraph.co.uk. September 27, 2004, retrieved December 8, 2006. Quote is from Michael Jenkins (external affairs director at Masterfoods, as parent company was then known).
  65. ↑ The Rise and Fall of 'King-Size' Chocolate Bars (UK), h2g2 at bbc.co.uk. Article retrieved December 8, 2006.
  66. ↑ Hickman, Martin, "Chocolate makers eat their words on king-size snacks", The Independent (London). Article written January 6, 2006. Retrieved December 8, 2006.
  67. 1 2 3 4 5 6 "Mars, Snickers Recalled Due to Poison Threat", health.dailynewscentral.com. July 1, 2004. Archived October 6, 2014, at the Wayback Machine
  68. ↑ Woodyatt, Duarte Mendonca, Amy (August 7, 2021). "Snickers pulls Spanish advert after homophobia accusations". CNN.{{cite news}}: CS1 maint: multiple names: authors list (link)
  69. ↑ Kassam, Ashifa (August 6, 2021). "Snickers Spain pulls advert after accusations of homophobia". The Guardian.
  70. ↑ "Snickers Spain pulls TV advert after homophobia accusations". BBC. August 6, 2021.
  71. ↑ "All Snickers Products". snickers.com. Retrieved April 18, 2022.
  72. 1 2 "SNICKERS Ice Cream: Ice Cream Bars, Ice Cream Pints".
  73. ↑ "Snickers JUST Dropped NEW Peanut Brownie Ice Cream Bars, and We've Already Got a Craving". Taste of Home. December 15, 2020. Retrieved April 19, 2023.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.