Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel. [1]
Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel. [1]
This design was created by David John Parfitt, a long-serving research confectioner based at the Cadbury Bournville factory, while he was experimenting with some surplus toffee from another piece of work. [2] It was launched in 1970. [3]
Similar products were launched by several rival confectionery companies. These were either to compete with Cadbury, or else to act as a spoiler for a Cadbury launch.
In Europe, Mars introduced a bar in March 1972 with the French name "3 Musketeers". The packaging had drawings of the titular Three Musketeers on it. In 1976 this was changed to look more like the US Marathon. The German versions were called "3 Musketiere" and "Leckerschmecker", the Dutch version was called "3 Musketeers". [4] Mars' 3 Musketiers bar in Europe is not to be confused with their 3 Musketeers bar in the U.S. which is a completely different product that does not contain caramel (marketed as the Milky Way in the UK).
In the US, Mars marketed their version as "Marathon" [5] first sold in August 1973. Cadbury had launched the Curly Wurly in the U.S. only weeks earlier. [6] The Mars version had bright red packaging with a ruler printed on the reverse with 8 inches (20 cm) markings demonstrating that it was as long as it claimed. It was discontinued in October 1981. [7]
The U.S. Marathon bar is not to be confused with the Marathon bar sold by Mars in the UK which was nothing like a Curly Wurly. The UK Marathon was a chocolate covered peanut bar in a brown packet with blue lettering. It was renamed Snickers in 1990, by which name it is still sold. [8]
A Canadian product made by Mackintosh's, in English known as the "Wig Wag", was available in the 1970s. [9]
A Swedish version was called "Loop", released in 2011 under the Swedish brand Marabou (owned by Kraft). [10]
A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.
Caramilk is a brand name used for two distinct chocolate bar products made by Cadbury. Both were introduced in 1968. The Canadian version of Caramilk is a milk chocolate bar filled with caramel. In Australia the Caramilk brand is used for a caramelised white chocolate bar.
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars Sr. The bar consists of caramel and nougat coated with milk chocolate.
Freddo is a chocolate bar brand shaped like an anthropomorphic cartoon frog. It was originally manufactured by the now defunct company MacRobertson's, an Australian confectionery company, but is now produced by Cadbury. Some of the more popular flavours include strawberry, pineapple and peppermint.
Nougat is a family of confections made with sugar or honey, roasted nuts, whipped egg whites, and sometimes chopped candied fruit. The consistency of nougat is chewy, and it is used in a variety of candy bars and chocolates. The word nougat comes from Occitan nogat, which means 'nutted' or 'nutty'.
Snickers is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
Celebrations is a miniature chocolate bar collection made by Mars, Incorporated, launched in 1997. It comprises miniature versions of full size Mars brands. Celebrations have the tagline "Share the joy", and were one of the first mixed box of chocolates in the United Kingdom to bring together confectionery which had been already released in one box or tin instead of introducing new, especially-created confectionery made exclusively for the UK market, by a major producer. Celebrations boxes are now sold in multiple countries which tend to have the same brands as the UK, but do differ in some circumstances. For example, Twix are not available in Celebrations boxes purchased in Australia.
Crunchie is a brand of chocolate bar with a centre of honeycomb toffee. It is made by Cadbury but was originally launched in the UK by J. S. Fry & Sons in 1929.
Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada.
Heroes is a brand of boxed/tinned confectionery of a miniature collection of chocolate bars currently manufactured by Cadbury. Introduced in September 1999, they were a response to rival Mars' Celebrations and contain miniature versions of various Cadbury chocolate bars. Heroes are most popular around holidays, such as Christmas, Halloween and Easter.
Mr. Big is the largest sized chocolate bar produced by Cadbury in Canada, hence the name. The standard bar is made of a layered vanilla wafer biscuit coated in caramel, and rice crisps; covered in a chocolate coating. The bar is the length of two "standard"-sized bars – around 20 centimetres long. Additional varieties include Mr. Chew Big, Mr. Big Fudge, and Mr. Big with Maple.
Quality Street is a line of tinned and boxed toffees, chocolates and sweets, first manufactured in 1936 by Mackintosh's in Halifax, West Yorkshire, England. It was named after J. M. Barrie's play Quality Street. Since 1988, the confectionery has been produced by Nestlé. Quality Street has long been a competitor to Cadbury Roses, which were launched by Cadbury in 1938. Nestlé does not distribute Quality Street in the US, but it may be ordered online for delivery, or found in specialty candy shops.
The Zero candy bar, introduced in 1920, is a candy bar composed of a combination of caramel, peanut and almond nougat covered with a layer of white chocolate fudge. Its outwardly white color — an unusual color for a candy bar — has become its trademark. The coating melted at a higher temperature than brown chocolates, making the bar a popular choice for summer vending in the pre-air conditioning South. Zero resembles Snickers, a candy manufactured by Mars, except Zero is white instead of dark brown.
Starbar is a brand of chocolate bar manufactured by Cadbury. The bar has chocolate covering and is filled with caramel and crushed roasted peanuts. The product is also sold in Canada and Germany under the name Wunderbar.
Moro is the brand name of a caramel and nougat layered chocolate bar currently made by Cadbury and sold in Australia, New Zealand, and the Middle East. This type is similar to the Mars bar or American-style Milky Way bar.
A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with other ingredients, such as nuts, caramel, nougat, or wafers.
Aztec was a chocolate bar produced by Cadbury's from 1967. It was made of nougat and caramel covered with milk chocolate and was sold in a deep purple wrapper. The Aztec was created by Cadbury's to compete with the Mars Bar, but it was discontinued in 1978.
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