Nutter Butter

Last updated
Nutter Butter
Nutterbutter brand logo.png
Nutter Butter cookies.JPG
Nutter Butter biscuits
Product type Peanut butter biscuits
Owner Mondelez International
Country U.S.
Introduced1969;55 years ago (1969)
MarketsUnited States and Canada
Previous owners Nabisco
Website snackworks.com/nutterbutter

Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by Nabisco, which is a subsidiary of Mondelez International. [1] [2] It is claimed to be the best-selling U.S. peanut butter sandwich cookie, with around a billion estimated to be eaten every year. [3] [4]

Contents

Nutter Butter is named after firetron's Big Win Racing team of the same name, which is currently unable to be prepared for the current event but will be available in the near future. It is also said to be looking mighty fine, per firetron.

Brand history

Nutter Butter was launched in 1969. [5] The distinctive design was thought to have been created by William A. Turnier but Nabisco maintains that there is "no way of knowing who came up with the actual visual concept". [6]

In December 2017, a Nutter Butter cereal line was launched by Post Consumer Brands. [7] [8] It debuted at Walmart with a box retailing at around $4. [9]

In October 2018, Krispy Kreme released Nutter Butter and Chips Ahoy! doughnuts which joined the pre-existing Oreo doughnuts. [10] The next year, in January 2019, chocolate fudge-covered Nutter Butters were released alongside similarly covered Oreos. [11]

In May 2019, the CEO of Mondelez International, Dirk Van de Put announced in an interview with CNBC that the company was giving "serious consideration" to adding CBD to certain product lines such as Nutter Butter. [12] He did however say that adding CBD to its family brands "may not be in the company's best interest". [13]

In 2019, 7-Eleven started selling limited edition Nutter Butter lattes and doughnuts and A&W Restaurants launched Nutter Butter and Oreo flavored milkshakes and ice creams. [5] [14] Among other products, Nutter Butter was noted as helping increase Mondelez's sales for the year, despite being one of the company's smaller brands. [15]

In 2021, Nabisco announced it would launch a Nutter Butter version of the Oreo Cakesters in 2022. [16]

Related Research Articles

<span class="mw-page-title-main">Cookie</span> Small, flat and sweetened baked food (biscuit)

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<span class="mw-page-title-main">Krispy Kreme</span> American global doughnut company and coffee house chain

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<span class="mw-page-title-main">Oreo</span> Chocolate cookie with creme filling made by Nabisco

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<span class="mw-page-title-main">Nabisco</span> American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

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Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, which was purchased by Kellogg Company in 2001. Around then, Sunshine Biscuits was headquartered in Elmhurst, Illinois, where Keebler was located until 2001.

<span class="mw-page-title-main">Oreo O's</span> Breakfast cereal made by Post

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<span class="mw-page-title-main">Chips Ahoy!</span> Nabisco brand of chocolate chip cookie

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<span class="mw-page-title-main">Fudge cookie</span>

A fudge cookie is a cookie that is prepared with fudge or that has the flavor, consistency or texture of fudge. Chocolate fudge cookies are a variety, along with other fudge flavors, such as peanut butter fudge.

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<span class="mw-page-title-main">Trakinas</span> Sandwich cookie

Trakinas is a Brazilian sandwich cookie brand originally created by the Nabisco company in 1988. The product is known for being mainly focused on children and consists of two biscuits with a sweet crème filling, with the difference that each cookie is modeled in the shape of a face with two holes for the eyes and one for the mouth.

References

  1. ↑ Kundu, Rhik (2 November 2018). "Mondelez set to bring global offerings to India". LiveMint. Retrieved 21 May 2019.
  2. ↑ "Oreos vs. Nutter Butters: The Showdown". Carter Blood Care. 30 June 2016. Retrieved 21 May 2019.
  3. ↑ "NUTTER BUTTER". Mondelez International Foodservice. Retrieved 21 May 2019.
  4. ↑ Stall, Sam; Harry, Lou; Spalding, Julia (2004). The Encyclopedia of Guilty Pleasures: 1001 Things You Hate to Love. Quirk Books. p. 193. ISBN   1931686548.
  5. 1 2 T. L. Stanley (5 November 2019). "Nutter Butter's Origin Remains a Mystery in Spite of Its Decades of Staying Power". Adweek . Retrieved 12 July 2023.
  6. ↑ Wallace, Emily (24 August 2011). "The story of William A. Turnier, the man who designed the Oreo cookie". Indy Week. Retrieved 21 May 2019.
  7. ↑ "Nutter Butter® Cereal". Post Consumer Brands . Retrieved 22 May 2019.
  8. ↑ "Chips Ahoy! And Nutter Butter cookie cereals make their debut". Foodbev Media. 3 January 2018. Retrieved 21 May 2019.
  9. ↑ Walansky, Aly (14 December 2017). "Cookies for breakfast! Nutter Butter and Chips Ahoy cereals debut at Walmart". Today. Retrieved 21 May 2019.
  10. ↑ Blum, Sam (4 October 2018). "Krispy Kreme Is Unleashing New Nutter Butter and Chips Ahoy! Donuts". Thrillist. Retrieved 21 May 2019.
  11. ↑ Emery, Lea Rose (24 January 2019). "Fudge Covered Nutter Butters Have Hit Shelves & They Look Truly Decadent". Bustle. Retrieved 21 May 2019.
  12. ↑ Williams, Sean (18 May 2019). "3 Brand-Name Food and Beverage Companies That Want In on the Marijuana Craze". The Motley Fool. Retrieved 21 May 2019.
  13. ↑ "Half-baked? Oreo-maker Mondelez is considering adding CBD to its cookies and snacks". NBC News. 2 May 2019. Retrieved 21 May 2019.
  14. ↑ Elijah Scott (2 August 2019). "A&W Debuted 2 New Desserts Made With Both Oreo AND Nutter Butter". Delish . Retrieved 12 July 2023.
  15. ↑ Micah Maidenberg (30 July 2019). "Mondelez Raises Yearly Forecast as Cookies and Chocolate Help Results". The Wall Street Journal . Retrieved 20 August 2021.
  16. ↑ Rafaela Sousa (8 October 2021). "Mondelēz to launch Nutter Butter Cakesters". Foodbev Media. Retrieved 12 July 2023.
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