Nutter Butter

Last updated
Nutter Butter
Nutter Butter cookies.JPG
Nutter Butter biscuits
Product type Peanut butter biscuits
Owner Mondelez International
Country U.S.
Introduced1969;55 years ago (1969)
MarketsUnited States and Canada
Previous owners Nabisco
Website snackworks.com/nutterbutter

Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by Nabisco, which is a subsidiary of Mondelez International. [1] [2] It is claimed to be the best-selling American peanut butter sandwich cookie, with around a billion estimated to be eaten every year. [3] [4]

Contents

Brand history

Nutter Butter was launched in 1969. [5] The distinctive design was thought to have been created by William A. Turnier but Nabisco maintains that there is "no way of knowing who came up with the actual visual concept". [6]

2017

In December 2017, a Nutter Butter cereal line was launched by Post Consumer Brands. [7] [8] It debuted at Walmart with a box retailing at around $4. [9]

2018

In October 2018, Krispy Kreme released Nutter Butter and Chips Ahoy! doughnuts which joined the pre-existing Oreo doughnuts. [10] The next year, in January 2019, chocolate fudge-covered Nutter Butters were released alongside similarly covered Oreos. [11]

2019

In May 2019, the CEO of Mondelez International, Dirk Van de Put announced in an interview with CNBC that the company was giving "serious consideration" to adding CBD to certain product lines such as Nutter Butter. [12] He did however say that adding CBD to its family brands "may not be in the company's best interest". [13]

In 2019, 7-Eleven started selling limited edition Nutter Butter lattes and doughnuts and A&W Restaurants launched Nutter Butter and Oreo flavored milkshakes and ice creams. [5] [14] Among other products, Nutter Butter was noted as helping increase Mondelez's sales for the year, despite being one of the company's smaller brands. [15]

2021

In 2021, Nabisco announced it would launch a Nutter Butter version of the Oreo Cakesters in 2022. [16]

2023

In June 2023, Nutter Butter implemented a social media viral marketing strategy, unofficially dubbed "Nutter Butter Unhinged" [17] on social media platforms, including TikTok and Instagram. This strategy became massively popular on June 2024.

On June 18 2017, a squirrel mascot named Mr Nutterbutter was featured on Last Week Tonight with John Oliver . [18] It is unclear if the character was named after the cookie.

Related Research Articles

<span class="mw-page-title-main">Cookie</span> Small, flat and sweetened baked food

A cookie or biscuit is a baked snack or dessert that is typically small, flat, and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, or nuts.

<span class="mw-page-title-main">Krispy Kreme</span> American global doughnut company and coffee house chain

Krispy Kreme, Inc. is an American multinational doughnut company and coffeehouse chain.

<span class="mw-page-title-main">Oreo</span> Chocolate cookie with creme filling made by Nabisco

Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.

<span class="mw-page-title-main">Nabisco</span> American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

<span class="mw-page-title-main">Maxibon</span> Brand of ice cream sandwich made by Froneri

Maxibon is a brand of ice cream sandwich made by Froneri, and also previously owned by the Swiss company Nestlé. It consists of a block of frozen dairy dessert containing small chocolate chips with one end covered in chocolate, and the other sandwiched between two biscuits.

<span class="mw-page-title-main">Sunshine Biscuits</span> Defunct American snack company

Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, which was purchased by Kellogg Company in 2001. Around then, Sunshine Biscuits was headquartered in Elmhurst, Illinois, where Keebler was located until 2001.

<span class="mw-page-title-main">Teddy Grahams</span> Snack brand owned by Mondelez

Teddy Grahams are bear-shaped graham cracker snacks created by Nabisco. Introduced in 1988, Teddy Grahams come in two distinct shapes: bear with arms up and legs closed, and bears with legs open and arms down. Along with variations with arms up, legs together, and arms down legs apart. When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors. Since then, they have added chocolatey chip as one of the four main varieties. They also had vanilla, banana, birthday cake, mixed berry, strawberry banana, and apple flavors but they have been discontinued.

<span class="mw-page-title-main">Nilla Wafers</span> Brand name cookie

Nilla Wafers are a wafer-style cookies made by Nabisco, a subsidiary of Illinois-based Mondelēz International.

<span class="mw-page-title-main">Chips Ahoy!</span> Nabisco brand of chocolate chip cookie

Chips Ahoy! is an American chocolate chip cookie brand, baked and marketed by Nabisco, a subsidiary of Mondelez International, that debuted in 1963. Chips Ahoy! cookies are available in different variations such as, original, reduced-fat, chunky, chewy, and candy-blasts; each can be identified by variations in the color of the package. For example, Chips Ahoy! original has blue color packaging, while Chips Ahoy chewy has a red packaging.

Mondelez International, Inc., styled as Mondelēz International, is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26.5 billion and operates in approximately 160 countries. It ranked No. 108 in the 2021 Fortune 500 list of the largest United States corporations by total revenue.

<span class="mw-page-title-main">Fudge cookie</span>

A fudge cookie is a cookie that is prepared with fudge or that has the flavor, consistency or texture of fudge. Chocolate fudge cookies are a variety, along with other fudge flavors, such as peanut butter fudge.

Oreo boycott is a boycott of the Oreo cookie and other Nabisco-manufactured products, including Chips Ahoy! and Cheese Nips. The boycott was prompted by the Mondelez company's decision to close its American factories and move production to Mexico.

<span class="mw-page-title-main">2021 Nabisco strike</span> American labor action

The 2021 Nabisco strike was a labor strike involving workers for the American snack manufacturer Nabisco, a subsidiary of Mondelez International. The strike began at a Nabisco facility in Portland, Oregon on August 10 and over the next few days spread to several more Nabisco facilities throughout the United States.

References

  1. ↑ Kundu, Rhik (2 November 2018). "Mondelez set to bring global offerings to India". LiveMint. Retrieved 21 May 2019.
  2. ↑ "Oreos vs. Nutter Butters: The Showdown". Carter Blood Care. 30 June 2016. Retrieved 21 May 2019.
  3. ↑ "NUTTER BUTTER". Mondelez International Foodservice. Retrieved 21 May 2019.
  4. ↑ Stall, Sam; Harry, Lou; Spalding, Julia (2004). The Encyclopedia of Guilty Pleasures: 1001 Things You Hate to Love. Quirk Books. p. 193. ISBN   1931686548.
  5. 1 2 T. L. Stanley (5 November 2019). "Nutter Butter's Origin Remains a Mystery in Spite of Its Decades of Staying Power". Adweek . Retrieved 12 July 2023.
  6. ↑ Wallace, Emily (24 August 2011). "The story of William A. Turnier, the man who designed the Oreo cookie". Indy Week. Retrieved 21 May 2019.
  7. ↑ "Nutter Butter® Cereal". Post Consumer Brands . Retrieved 22 May 2019.[ permanent dead link ]
  8. ↑ "Chips Ahoy! And Nutter Butter cookie cereals make their debut". Foodbev Media. 3 January 2018. Retrieved 21 May 2019.
  9. ↑ Walansky, Aly (14 December 2017). "Cookies for breakfast! Nutter Butter and Chips Ahoy cereals debut at Walmart". Today. Retrieved 21 May 2019.
  10. ↑ Blum, Sam (4 October 2018). "Krispy Kreme Is Unleashing New Nutter Butter and Chips Ahoy! Donuts". Thrillist. Retrieved 21 May 2019.
  11. ↑ Emery, Lea Rose (24 January 2019). "Fudge Covered Nutter Butters Have Hit Shelves & They Look Truly Decadent". Bustle. Retrieved 21 May 2019.
  12. ↑ Williams, Sean (18 May 2019). "3 Brand-Name Food and Beverage Companies That Want In on the Marijuana Craze". The Motley Fool. Retrieved 21 May 2019.
  13. ↑ "Half-baked? Oreo-maker Mondelez is considering adding CBD to its cookies and snacks". NBC News. 2 May 2019. Retrieved 21 May 2019.
  14. ↑ Elijah Scott (2 August 2019). "A&W Debuted 2 New Desserts Made With Both Oreo AND Nutter Butter". Delish . Retrieved 12 July 2023.
  15. ↑ Micah Maidenberg (30 July 2019). "Mondelez Raises Yearly Forecast as Cookies and Chocolate Help Results". The Wall Street Journal . Retrieved 20 August 2021.
  16. ↑ Rafaela Sousa (8 October 2021). "Mondelēz to launch Nutter Butter Cakesters". Foodbev Media. Retrieved 12 July 2023.
  17. ↑ Lamour, Joseph (20 September 2024). "The Nutter Butter TikTok account is going viral for being absolutely unhinged". Today. NBC UNIVERSAL. Retrieved 30 September 2024.
  18. ↑ LastWeekTonight (2024-08-25). S4 E16: Coal, Mr. Nutterbutter & AHCA: Last Week Tonight with John Oliver . Retrieved 2024-12-03– via YouTube.
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